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Salesforce & Infusionsoft


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Product Offering in CRM space - Salesforce & Infusionsoft

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Salesforce & Infusionsoft

  1. 1. PRODUCT OFFERING IN CRM SPACE- SALESFORCE.COM & INFUSIONSOFTGroup # 1 P. Alakananda 13PGP037 Ruchi Sao 13PGP048 Geeta Hansdah 13PGP079 Sai Shilpa 13PGP124 Arthur Leprovost 14SEP001
  2. 2. OVERVIEW •Introduction •Product offerings •Additional offerings •Pluses •Minuses Infusionsoft •Introduction •Product offerings •Additional Offerings •Pluses •Minuses 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 2
  3. 3. SALESFORCE.COM •Founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez as a company specializing in Software as a service (SaaS). •, inc. provides enterprise cloud computing solutions to various businesses and industries worldwide. • They sell to businesses of all sizes and in almost every industry worldwide on a subscription basis through our direct sales efforts and also indirectly through partners. The system offers a broad suite of CRM applications for small, mid- market, and enterprise organizations, with a focus on sales and support. •, inc. sells and markets its services primarily through its direct sales force, as well as through global consulting firms, systems integrators, and regional partners. •In terms of SaaS revenues, customer acquisitions and user subscriptions the company is a clear market share leader. 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 3
  4. 4. PRODUCT OFFERINGS •The company offers four core service offerings, involving sales force automation, customer service and support automation, marketing automation, and the platform:  Sales Cloud for sales force automation, which enables companies to grow their sales pipelines, close deals, improve sales productivity, and gain business insights. Service Cloud that enables companies to connect with their customers and address their service and support needs. Marketing Cloud, which enables companies to bring in data from any source and deliver personalized interactions to any customer across any channel through email, mobile, social, Web, marketing automation, and data analytics from a single platform. Salesforce1 Platform, a cloud platform for developing customer apps. It also provides professional services, including consulting, deployment, training, implementation, integration, and campaign services to its customers to facilitate the adoption of its social and mobile cloud solutions. • These offerings are intuitive and easy-to-use, can be deployed rapidly, customized easily and integrated with other platforms and enterprise applications, or apps. 3/22/2016 INDIAN INSTITUTE OF MANAGEMENT RAIPUR 4
  5. 5. 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 5 Offer consulting, deployment, training, implementation, integration and campaign services to our customers to facilitate the adoption of our social and mobile cloud solutions. Offer a number of traditional classroom and online educational classes Also offer classes for our partners who deploy our service on behalf of our customers. ADDITIONAL OFFERINGS
  6. 6. PLUSES 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 6 Proven innovator. It alone separates from others User interface maximizes consumer technologies to deliver a simple user experience Software longevity and increased payback for customers Multiple industry specific or vertical market solutions Simple user interface that is well received by users new to online systems.
  7. 7. MINUSES 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 7 Overly simple user interface that is quickly outgrown by experienced users. Customization toolkits can be cumbersome to use, even to many seasoned administrators Lots of screen refreshes and scrolling up and down; the transition between multiple screens to process transactions can deliver a tedious experience It is the highest priced product in SaaS CRM industry. Several competitors have exceeded Salesforce’s CRM features and functions
  8. 8. INFUSIONSOFT •Arizona based provider of sales & marketing automation software for small & mid size businesses through cloud based platform •Founded in 2001 by brothers Scott and Eric Martineau and Clate Mask (CEO) •Ranked 13th in Fortune Magazine as Best medium –Size workplace in U.S by Great Place to Work •Revenues grew 50% to $39 million in 2012 with 12,000 customers dispersed in 70 countries •Added and implemented more than 3,000 new customers in 2012 •Investment of $54 million by Goldman Sachs in 2012 “Our software, services and educational content help small businesses get organized, grow sales and save time. By combining sales and marketing tools in one system, we help entrepreneurs save time and simplify operations.” “About one-third of Infusionsoft’s employees are former entrepreneurs” ― Clate Mask 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 8
  9. 9. PRODUCT OFFERING Target Market: Small and medium size business and ecommerce companies with two to 25 employees All in one place- CRM System, email marketing and ecommerce Campaign builder- designed to enable users to streamline the creation and launch of trigger-based, automated campaigns Create landing pages, track the effectiveness of social activities and automatically trigger actions based on social behaviour Integrating social media channels for content sharing and capturing leads Grounding all marketing communications through emails, social media and phone calls in customer database3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 9
  10. 10. ADDITIONAL OFFERINGS Training services- webinars, live events, videos, articles, Library etc. Infusionsoft mobile- Access through phone Kick start services including marketing mentor, data transfer assistance, current marketing assistance Marketplace : Partnered with more than 50 third-party applications like gmail, customer hub, WordPress etc help in easy sync of cloud data Lifecycle marketing- Helps in designing marketing plan and provides an idea of how to attract, whom to sell and how to WOW them Scorecard to monitor and assess marketing plan 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 10
  11. 11. PLUSES All in one fully integrated automation system Very flexible email list segmentation Reports, Graphs and visual tools providing quick assessment Reports are accessible from multiple location and devices Dashboard is fully customizable depending upon function required Template are available to generate quick marketing campaigns and landing pages Time saving for busy marketers Competitive advantage due to entrepreneurial workforce 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 11
  12. 12. MINUSES Flat learning curve Limited number of package with fixed modules wherein client has to pay for unwanted services Expensive training package ($2000) forced upon every subscriber Criticized for differential discounts No customized offering and no trial options 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 12
  13. 13. REFERENCES review/ marketing-software-small-medium-businesses-184518369.html articles/1043-infusionsoft-expands-solution-portfolio-closes-3000-new- customers-in-2011-.html#.VGtaPvmUf3Y 3/22/2016 INDIAN INSTITUTE OF MANAGMENT RAIPUR 13 28d10k.htm disadvantages.php salesforce.html