More Related Content


More from Eric Kaufman(20)


Grassroots leadership storytelling

  2. Allisen Penn’s Story •  Regional Program Leader, University of Tennessee Extension •  25 years Extension experience, as a County Agent, Associate District Director and Leadership Specialist
  3. Eric Kaufman’s Story •  Extension Specialist & Assistant Professor, Virginia Tech •  Support Virginia’s Extension Leadership Councils and the Strengthening Extension Advisory Leaders Program
  4. What Is It About a Story?
  5. Tell Me a Story "Tell me a fact and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." - Indian Proverb
  6. Language of Leadership How do you: •  inspire enduring enthusiasm for a cause? •  connect with diverse, difficult, cynical audiences? ….at work, in the community, in the family?
  7. Problem ? Analysis ? Solution! ? The western intellectual tradition Get their attention Elicit desire Reinforce with reasons Effective presentation to get action The Secret Language of Leadership
  8. Why Giving Reasons Doesn’t Work
  9. Science of Storytelling •  Our brains are more active with stories •  A story can put your whole brain to work •  Evolution has wired our brains for storytelling •  We make up (short) stories in our heads for every action and conversation •  Whenever we hear a story, we want to relate it to one of our existing experiences
  10. Storytelling & Leadership “Good storytelling is a hallmark of effective leadership.”
  11. Springboard Stories (Denning): Communicate a complex idea and spark action 1.  Must be true •  Not just a story without inaccuracy (e.g., 700 happy passengers reach New York after the Titanic’s maiden voyage) 2.  Must be positive •  Listener wants to remember & share 3.  Must be minimalist •  i.e., free from distracting details
  12. Types of Stories
  13. Storytelling Criteria • Clear • Focused • Persuasive • Positive • Relevant • Conversational • Humorous
  14. Learning Application Developing Your Extension Advocacy Story Part I – Share a story about: •  Someone who influenced you •  How you became an Extension leader Part II - Write Your Extension Story Part III - Tell Your Extension Story
  15. Examples & Discussion How does the story… •  Gain Attention? •  Elicit Desire? •  Reinforce with Reasons?
  16. Storytelling Tips • Five Senses • Eye Contact • Gesture • Pause • Breathe • Practice
  17. Think-Pair-Share What are your takeaway points from this session? How will you apply storytelling?
  18. For More Info •  Strengthening Extension Advisory Leaders (SEAL) Curricula: •  Eric Kaufman, EKaufman@VT.Edu •  Allisen Penn, AllisenPenn@UTK.Edu