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MKT 571 Week 2 Assignment Understanding
Target Markets (Nike) NEW
Check this A+ tutorial guideline at
http://www.mkt571assignment.com/mkt-571-
week-2-assignment-understanding-target-
markets-nike-new
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For more classes visit
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MKT 571 Week 2 Assignment Understanding
Target Markets (Nike) NEW
Purpose of Assignment

To develop effective relationship marketing, a
company must first understand its targeted
consumers' buying influences and behaviors. This
week's assignment is the first part of the
development of a marketing plan. It provides the
foundation of the marketing plan and introduces
the student to a variety of diagrammatic tools for
understanding a business.
Assignment Steps
To develop effective relationship marketing, a
company must first understand its targeted
consumers' buying influences and behaviors. In
Week 2, create the Research section of your plan.
Create the research section of your marketing
plan
in minimum of 700 words.
Include at least 3 elements of the Research List of
Topics (see list below):
• Research List of Topics:
o Primary Research
o Secondary Research
o Consumer Analysis

include a subsequent discussion of the
diagram(s) providing insight and clarity.
Develop the first two parts of the Target Market
section, which includes an overview of the
demographics (age, income, family members,
and birthdays) and psychographics (activities,
interests, and opinions) analysis. This is not a
detailed analysis but an overview (basic trends
and insights from the data that is presented in
annual reports and other SEC type filings).
Explain the insights you have gained from your
inspection and analysis of the demographic and
psychographic information you have found.
This assignment will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-
reviewed
references.Format your assignment consistent with APA
guidelines.
Click the Assignment Files tab to submit your
assignment.

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#1 This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment Steps Part 1: Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2: Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service Format your assignment according to APA guidelines. Submit your assignment. #2 To develop effective relationship marketing, a company must first understand it.

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Individual Assignment: Understanding Target MarketsPurpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.Grading Guide Content Met Partially Met Not Met Comments: Student creates the research section of his/her marketing plan and includes at least 3 elements of the research list of topics provided here: · Research List of Topics · Primary Research · Secondary Research · Consumer Analysis · Customer Profile · Continuous Consumer Monitoring & Research · Environmental Scanning · Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces · Current Opportunities · Potential Future Opportunities · Current Threats · Potential Future Threat Any diagram(s) provided (not required) are in APA format and includes discussion providing insight and clarity. Student develops the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. Student explains the insights he/she has gained from his/her inspection and analysis of the demographic and psychographic information he/she has found. The Research section is a minimum of 700 words in length. Total Available Total Earned 3.5 #/3.5 Writing Guidelines Met Partially Met Not Met Comments: The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned 1.5 #/1.5 Assignment Total # 5 #/5 Additional comments: .

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Session Long Project Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct both secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4. It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace. Please check the outline of the marketing plan, which provides information on: The final format for this cumulative session long project;1. A list of topics for the whole project;2. The continuity and connections among SLPs 1-4.3. In this module SLP4, first develop action plans based on the marketing strategies developed in SLP3 and then evaluate marketing budget for the plans. This is the final step of this cumulative research project. Be sure to incorporate all the work for this Session Long Project (SLPs 1-4) into a complete marketing plan following the marketing plan outline provided above. Marketing Implementation: Action Plans and Marketing Mix The action plans and marketing mix are related. That is, the action plans contain a complete description of a marketing program, including its goals and objectives (as previously outlined in the section on Goals and Objectives), marketing mix activities, program evaluation mechanisms and measurements, budget and timing considerations, and quantitative assessments. (A complete description of these Listen https://tlc.trident.edu/content/enforced/89898-MKT501-DEC2016FT-2... 1 of 6 12/17/2016 2:43 PM final dimensions follows. Follow the format below for action plan outlines.) Before you begin working on the action plans, consider the total budget amount for your charge. Make a realistic budget estimate for your marketing plan based on the financial situation of the company and its past spending on marketing. State for each action plan: The goal(s) and objective(s) for the action plan.1. The target market at which this action plan is aimed.2. The marketing mix activities needed to implement the action plan.3. Product strategy and programs require consideration of things such as brand name, product features/benefits, differentiation from competition, relationship to delivering value, logo, package design/labeling, complementary products/services, elements of customer service strategy, and programs. Also, this is where the service concept, tangibles, customer-contact employee.

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Mkt 571-week-2-assignment-understanding-target-markets- nike--new

1. MKT 571 Week 2 Assignment Understanding Target Markets (Nike) NEW Check this A+ tutorial guideline at http://www.mkt571assignment.com/mkt-571- week-2-assignment-understanding-target- markets-nike-new www.mkt571assignment.com For more classes visit http://www.mkt571assignment.com MKT 571 Week 2 Assignment Understanding Target Markets (Nike) NEW Purpose of Assignment

2. To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. Assignment Steps To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. Create the research section of your marketing plan in minimum of 700 words. Include at least 3 elements of the Research List of Topics (see list below): • Research List of Topics: o Primary Research o Secondary Research o Consumer Analysis

3. o Customer Profile o Continuous Consumer Monitoring & Research o Environmental Scanning o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces o Current Opportunities o Potential Future Opportunities o Current Threats o Potential Future Threat IAIIMIAi mi/tk / I nccirmmnnT mm • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must

4. include a subsequent discussion of the diagram(s) providing insight and clarity. Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings). Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. This assignment will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer- reviewed references.Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

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