B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
For more classes visit
www.snaptutorial.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
B6028 Effective Communication / snaptutorial.comStokesCope30
For more classes visit
www.snaptutorial.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value
For more classes visit
www.snaptutorial.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value
For more course tutorials visit
www.tutorialrank.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
For more course tutorials visit
www.tutorialrank.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage
For more course tutorials visit
www.tutorialrank.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
For more course tutorials visit
www.newtonhelp.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
For more classes visit
www.snaptutorial.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
B6028 Effective Communication / snaptutorial.comStokesCope30
For more classes visit
www.snaptutorial.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value
For more classes visit
www.snaptutorial.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value
For more course tutorials visit
www.tutorialrank.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
For more course tutorials visit
www.tutorialrank.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage
For more course tutorials visit
www.tutorialrank.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
For more course tutorials visit
www.newtonhelp.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
b6028 module 1 assignment 3 market position analysis,argosy university b6028,b6028,argosy university b6028 module 1 tutorial,b6028 module 1 assignment,argosy university b6028 module 1 help
MKT 593 Effective Communication - snaptutorial.comdonaldzs33
For more classes visit
www.snaptutorial.com
MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.
Bus 480 Enthusiastic Study / snaptutorial.comGeorgeDixon76
Using your text book and the Internet, research Panera Bread Company.
You have been hired by Panera Bread Company as a consultant to assess their internal and external environments in relation to their current competitive strategy. You are scheduled to meet executives at Panera Bread this week to discuss your assessment and recommendations. In preparation for your meeting, discuss the following in 2-3 pages:
For more classes visit
www.snaptutorial.com
• Question 1
Collecting and evaluating information on competitors is essential for successful
• Question 2
The process of performing an external audit needs to include
For more classes visit
www.snaptutorial.com
MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role
Test bank for cost management a strategic emphasis 7th edition by blocherPintoHoggee
Test Bank for Cost Management a Strategic Emphasis 7th Edition by Blocher
Download at: https://goo.gl/hxNdNw
People also search:
cost management a strategic emphasis 6th edition pdf
cost management a strategic emphasis 7th edition pdf
cost management a strategic emphasis 7th edition pdf download
cost management a strategic emphasis 7th edition solutions
cost management a strategic emphasis pdf
cost management a strategic emphasis 7th edition pdf free download
cost management a strategic emphasis 7th edition solutions manual pdf
cost management a strategic emphasis 7th edition answers
100 original, rubric, word count and required readings must be incl.docxvrickens
100% original, rubric, word count and required readings must be included
This is 3 assignments in one. The final is all the assignments from M1A2- M5A2
The assignments are highlighted in yellow and the rubics are in red and attached for M3A2 and M5A2
Assignment 2: LASA 1—Preliminary Strategy Audit
The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with the opportunity to get feedback before a final submission.
In
Module 1
, you reviewed the instructions for the capstone strategy audit assignment and grading rubric due in
Module 5
. By now, you have completed the following steps:
Identified the organization for your report
Interviewed at least one key mid-level or senior-level manager
Created a market position analysis
Conducted an external environmental scan in preparation of your final report and presentation
In this assignment, you will generate a preliminary strategy audit in preparation for your final course project.
Prepare a report that includes the following:
In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including the following:
Analysis of the company value proposition, market position, and competitive advantage
External environmental scan/five forces analysis
Identify the most important (5–7) strategic issues facing the organization or business unit.
You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.
Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.
Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.
Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.
You may modify these recommendations in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.
Keep in mind that recommendations can include, but are not limited to, tactics in marketing, branding, alliances, mergers and acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.
Write your report as though you are a consultant to your company and are addressing the executive officers of this comp.
Module 2 Assignment 2Use The LibraryUse the TextEvaluate I.docxraju957290
Module 2 Assignment 2
Use The Library
Use the Text
Evaluate Internet Sites
Check the Announcements and the Module 2 Assignment 1 discussion thread for additional information and tips
Assignment directions
Apply concepts and theories from the assigned reading; use unbiased sources; do not restate – analyze and explain
Assignment Directions
This assignment has you complete two parts of a strategic business plan.
To see how those parts fit into a full business plan, see the outline in the link for a strategic business plan outline in the assignment directions or under Doc Sharing and Module 2.
This paper has 3 Parts. The first 2 parts are based on your internal and external analysis (see next slide). The 3rd part includes your analysis of competitors.
Part 1: External Environment Analysis
Part 2: Internal Environmental Analysis
Part 3: Competitor Analysis
Assignment
Part 1: External Analysis
Identify driving forces in the industry
Analyze the dynamics of competition using Porter's Five Forces Model
Part 2 Internal Environment Analysis: Finance
Create a Balanced Scorecard
Conduct a Ratio Analysis based on Harley Davidson’s five-year financial performance
Part 2 Internal Environment Analysis: Competitors
Describe 2 Main Competitors and perform Ratio Analysis
Describe trends in financial performance over five years, and compare the trends to industry averages of the 2 competitors.
Provide statistics on the size of the Motorcycle Industry (revenue, growth rate, number of units sold by manufacturer/country, etc. )
Summarize issues and threats
Address metrics and measures for Financial ; Customer; Internal Business Process; Learning and Growth
Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
Analyze the dynamics of competition using Porter's Five Forces Model of Competition.
Correctly assess the dynamics of competition.
Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
Summarize the strategic issues firms in this industry face and identify their biggest threats.
Content Information to use as a research and analysis Guide
I. Industry and Competitive Analysis
Questions
involved
What are the boundaries of the industry?
2. What is the structure of the industry?
3. Which firms are our competitors?
4. What are the major determinants of
competition?
Three stages in Porters external analysis
Analyze industry structure
How concentrated is it?
What are the dynamics
Analyze the industry
Are there powerful buyers?
Are there powerful suppliers?
Analyze its long term viability
Will more firms enter?
Will substitute products or services be found?
Section 2 up to barriers to entry
The Firm’s External E ...
b6028 module 1 assignment 3 market position analysis,argosy university b6028,b6028,argosy university b6028 module 1 tutorial,b6028 module 1 assignment,argosy university b6028 module 1 help
MKT 593 Effective Communication - snaptutorial.comdonaldzs33
For more classes visit
www.snaptutorial.com
MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.
Bus 480 Enthusiastic Study / snaptutorial.comGeorgeDixon76
Using your text book and the Internet, research Panera Bread Company.
You have been hired by Panera Bread Company as a consultant to assess their internal and external environments in relation to their current competitive strategy. You are scheduled to meet executives at Panera Bread this week to discuss your assessment and recommendations. In preparation for your meeting, discuss the following in 2-3 pages:
For more classes visit
www.snaptutorial.com
• Question 1
Collecting and evaluating information on competitors is essential for successful
• Question 2
The process of performing an external audit needs to include
For more classes visit
www.snaptutorial.com
MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role
Test bank for cost management a strategic emphasis 7th edition by blocherPintoHoggee
Test Bank for Cost Management a Strategic Emphasis 7th Edition by Blocher
Download at: https://goo.gl/hxNdNw
People also search:
cost management a strategic emphasis 6th edition pdf
cost management a strategic emphasis 7th edition pdf
cost management a strategic emphasis 7th edition pdf download
cost management a strategic emphasis 7th edition solutions
cost management a strategic emphasis pdf
cost management a strategic emphasis 7th edition pdf free download
cost management a strategic emphasis 7th edition solutions manual pdf
cost management a strategic emphasis 7th edition answers
100 original, rubric, word count and required readings must be incl.docxvrickens
100% original, rubric, word count and required readings must be included
This is 3 assignments in one. The final is all the assignments from M1A2- M5A2
The assignments are highlighted in yellow and the rubics are in red and attached for M3A2 and M5A2
Assignment 2: LASA 1—Preliminary Strategy Audit
The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with the opportunity to get feedback before a final submission.
In
Module 1
, you reviewed the instructions for the capstone strategy audit assignment and grading rubric due in
Module 5
. By now, you have completed the following steps:
Identified the organization for your report
Interviewed at least one key mid-level or senior-level manager
Created a market position analysis
Conducted an external environmental scan in preparation of your final report and presentation
In this assignment, you will generate a preliminary strategy audit in preparation for your final course project.
Prepare a report that includes the following:
In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including the following:
Analysis of the company value proposition, market position, and competitive advantage
External environmental scan/five forces analysis
Identify the most important (5–7) strategic issues facing the organization or business unit.
You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.
Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.
Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.
Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.
You may modify these recommendations in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.
Keep in mind that recommendations can include, but are not limited to, tactics in marketing, branding, alliances, mergers and acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.
Write your report as though you are a consultant to your company and are addressing the executive officers of this comp.
Module 2 Assignment 2Use The LibraryUse the TextEvaluate I.docxraju957290
Module 2 Assignment 2
Use The Library
Use the Text
Evaluate Internet Sites
Check the Announcements and the Module 2 Assignment 1 discussion thread for additional information and tips
Assignment directions
Apply concepts and theories from the assigned reading; use unbiased sources; do not restate – analyze and explain
Assignment Directions
This assignment has you complete two parts of a strategic business plan.
To see how those parts fit into a full business plan, see the outline in the link for a strategic business plan outline in the assignment directions or under Doc Sharing and Module 2.
This paper has 3 Parts. The first 2 parts are based on your internal and external analysis (see next slide). The 3rd part includes your analysis of competitors.
Part 1: External Environment Analysis
Part 2: Internal Environmental Analysis
Part 3: Competitor Analysis
Assignment
Part 1: External Analysis
Identify driving forces in the industry
Analyze the dynamics of competition using Porter's Five Forces Model
Part 2 Internal Environment Analysis: Finance
Create a Balanced Scorecard
Conduct a Ratio Analysis based on Harley Davidson’s five-year financial performance
Part 2 Internal Environment Analysis: Competitors
Describe 2 Main Competitors and perform Ratio Analysis
Describe trends in financial performance over five years, and compare the trends to industry averages of the 2 competitors.
Provide statistics on the size of the Motorcycle Industry (revenue, growth rate, number of units sold by manufacturer/country, etc. )
Summarize issues and threats
Address metrics and measures for Financial ; Customer; Internal Business Process; Learning and Growth
Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
Analyze the dynamics of competition using Porter's Five Forces Model of Competition.
Correctly assess the dynamics of competition.
Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
Summarize the strategic issues firms in this industry face and identify their biggest threats.
Content Information to use as a research and analysis Guide
I. Industry and Competitive Analysis
Questions
involved
What are the boundaries of the industry?
2. What is the structure of the industry?
3. Which firms are our competitors?
4. What are the major determinants of
competition?
Three stages in Porters external analysis
Analyze industry structure
How concentrated is it?
What are the dynamics
Analyze the industry
Are there powerful buyers?
Are there powerful suppliers?
Analyze its long term viability
Will more firms enter?
Will substitute products or services be found?
Section 2 up to barriers to entry
The Firm’s External E ...
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docxjack60216
ECO 520 Final Project: Investment Opportunity Analysis Guidelines and Grading Guide
Overview
This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical
business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you
will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.
You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support
product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using
approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business
partners.
This assignment will assess your mastery of the following course outcomes:
• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles
• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic
principles and tools
• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability
• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented
• Evaluate government regulations and interventions for their effects on business and market performance
Prompt
Develop an analytical document informed by key advanced microeconomic theories and principles. The purpose of your analysis is to assist with the decision to implement
a product or service for a start-up company (submit your product or service for approval to the instructor).
Specifically, the following critical elements must be addressed in your analysis:
1. Opportunity Background and Demand: In this section you will identify an appropriate investment opportunity specific to introducing a new product or service. You
will analyze product demand and company revenues specific to this opportunity applying key economic principles to support your reasoning.
a. Background: Provide a brief background on the company, product line, and proposed product. This is where you would lay the foundation for the analysis
that follows. What is the significance of this opportunity?
1
b. Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with sources. For example, this is where you want to include rationale f ...
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Thesis Statement for students diagnonsed withADHD.ppt
B6028 Education Redefined / snaptutorial.com
1. B6028 Module 1 Assignment 3 Market Position
Analysis
www.snaptutorial.com
B6028 Module 1 Assignment 3 Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected
company. Begin this assignment by selecting an organization for your
course project activities.
In this module, you will assess the product portfolio of your selected
business unit by analyzing the value proposition, market position, and
competitive advantage of its products and services.
Part I: Interview
To gain an understanding of your selected business unit’s market
position, value proposition, and competitive advantage, conduct at least
one interview with a mid-level or senior manager.
Use the interview to solicit the manager’s perception of his or her
business unit’s product portfolio. Be sure to discuss the points of
analysis listed below in Part II of this assignment.
Part II: Analysis
Based on the information gathered from the interview, analyze the
product portfolio of your selected business unit. In your analysis,
2. identify the business unit of your company and the product(s) and
service(s) on which you will focus.
Make sure to include the following points in your analysis:
Describe the target customer for the product/service in terms of relevant
characteristics that impact the marketing strategy, including location
(how it should be reached) and buying habits.
Identify each customer segment’s specific wants and needs. Explain why
they buy your company’s product or service, or a competing product or
service.
Justify how well your product/service satisfies customer wants and
needs. Identify any wants and needs that are not met by your
product/service.
Analyze the position of your product/service in relation to the
competition. Identify the main competitors. Explain how your product
differs in terms of features, function, quality, price, availability, brand
image, and the like. Explain why this differentiation is important to your
customers.
Describe the source of competitive advantage for your product. Evaluate
how sustainable is this source of advantage.
Assess the long-term sustainability of the source of differentiation and
competitive advantage.
Include appropriate information from the interview in support of your
answer.
Part III: Matrix
In comparing your product/service to that of the competition, construct a
simple matrix in the following way:
List the key customer wants or needs on the left-hand vertical axis.
3. List the competing products on the top horizontal axis, starting with your
product/service on the left.
For each customer want or need, indicate how well each competing
product satisfies the need using a scale of 0–2.
0 = need not met
1 = need partially met
2 = need fully met
This is a simple but effective visual mechanism for comparing the
relative position of multiple offerings from competing sources.
Write a 3-page paper in Word format and attach the matrix as an
appendix. Apply APA standards to citation of sources. Use the following
file naming convention: LastnameFirstInitial_M1_A3.doc. For example,
if your name is John Smith, your document will be named
SmithJ_M1_A3.doc.
**************************
B6028 Module 2 Assignment 2 External
Environmental Scan-Target
For more classes visit
www.snaptutorial.com
B6028 Module 2 Assignment 2 External Environmental Scan (Argosy) –
Target
4. In order to develop effective strategies, it is critical to understand the
marketplace environment. In this assignment, you will explore the
relationship between marketplace positioning based on environmental
factors.
Throughout this course, you will work on a strategy audit for a selected
organization. In Module 1, you selected an organization for your course
project activities and completed a market position analysis for your
organization.
In this module, you will conduct a comprehensive external
environmental scan of your business unit, including a five forces
analysis, to identify the relevant trends that pose opportunities or threats
to your business.
These will serve as inputs for a final strengths, weaknesses,
opportunities, and threats (SWOT) analysis that will be due in Module 4:
Assignment 2.
There are many elements that can go into an environmental scan, and
your analysis will depend on the nature of your business unit, product
portfolio, target market, and other factors related to the scope of your
business.
Your environmental scan should include some or all of the following
elements:
Economic factors and trends
Political factors and trends
Regulatory and legal factors and trends
Societal factors and trends
Technological factors and trends
Geographic factors and trends
Porter’s five forces that consists of the following aspects:
Threat of new competition
5. Threat of substitute products or services
Bargaining power of customers (buyers)
Bargaining power of suppliers
Intensity of competitive/industry rivalry
Although your analysis will be tailored to your specific business, be sure
to cover the following:
A thorough five forces analysis of your industry
The key factors and trends in any other areas affecting your industry
A preliminary classification of the external factors and trends as either
opportunities or threats which will be the inputs for the final SWOT
analysis
Write a 3-page report in Word format. Apply APA standards to citation
of sources. Use the following file naming convention:
LastnameFirstInitial_M2_A2.doc.
**************************
B6028 Module 3 Assignment 2 LASA 1
Preliminary Strategy Audit - Merriwether&
Williams
For more classes visit
www.snaptutorial.com
B6028 Module 3 Assignment 2 LASA 1 Preliminary Strategy Audit
(Argosy) - Merriwether& Williams
6. The end result of this course is developing a strategy audit. In this
module, you will outline and draft a preliminary framework for your
final product. This provides you with the opportunity to get feedback
before a final submission.
In Module 1, you reviewed the instructions for the capstone strategy
audit assignment and grading rubric due in Module 5. By now, you have
completed the following steps:
Identified the organization for your report
Interviewed at least one key mid-level or senior-level manager
Created a market position analysis
Conducted an external environmental scan in preparation of your final
report and presentation
In this assignment, you will generate a preliminary strategy audit in
preparation for your final course project.
Prepare a report that includes the following:
In preparation for your course project, prepare the preliminary strategy
audit using the tools and framework you have focused on so far
including the following:
Analysis of the company value proposition, market position, and
competitive advantage
External environmental scan/five forces analysis
Identify the most important (5–7) strategic issues facing the organization
or business unit.
You may modify the strategic issues in your final report based on the
additional analysis you will conduct in the next module as well as the
feedback you receive on this paper from your instructor.
Keep in mind that it is important to look at the strategic issue(s) from
more than just one perspective in the business unit or company—speak
to or research the issue from more than one angle to offer a 360-degree
approach that does not cause more problems or issues.
7. Strategic issues arise from a mismatch between internal capabilities and
external trends such that important opportunities are not being pursued
or significant external threats are not being addressed under the current
strategy.
Include a preliminary set of recommended tactics for improving your
company’s strategic alignment and operating performance.
You may modify these recommendations in your final report based on
the additional analysis you will conduct in the next module as well as the
feedback you receive on this paper from your instructor.
Keep in mind that recommendations can include, but are not limited to,
tactics in marketing, branding, alliances, mergers and acquisitions,
integration, product development, diversification or divestiture, and
globalization. If you recommend your company to go global, you must
include a supply chain analysis and an analysis of your firm’s global
capabilities.
Write your report as though you are a consultant to your company and
are addressing the executive officers of this company.
Write a 7–10-page report in Word format. Make sure your writing is
clear, concise, and in an organized manner; demonstrates ethical
scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.
Use the following format for your report:
Cover page
Executive summary/abstract
Table of contents
Introduction to company (each subsection should be an assessment)
Value proposition
Market position
Competitive advantage
External environmental scan/five forces analysis
Current environment
Assessment of external factors applying five forces
8. Strategic issues (label each issue and provide a header and the reason for
why it is an issue)
Summary/key findings and recommendations
References
Apply APA standards to citation of sources. Use the following file
naming convention: LastnameFirstInitial_M3_A2.doc.
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B6028 Module 4 Assignment 2 Internal
Environmental Scan / Organizational
Assessment
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B6028 Module 4 Assignment 2 Internal Environmental Scan /
Organizational Assessment (Argosy)
This section provides the opportunity to develop your course project.
Conducting an internal environmental scan or organizational assessment,
provides the ability to put the strategy audit together.
In this module, you will conduct a comprehensive assessment of the
internal environment at your business unit or organization you are
working with for this project, also known as an organizational
assessment, and present your findings in a report. In your report, you
9. should analyze the operating characteristics and assets of your business
unit.
The SWOT model is one of the most common business tools used
during organizational assessment. Another is developing a balanced
scorecard based on a prescribed or planned set of performance
objectives that will be measured and evaluated regularly. In this
assignment, based on the external environmental scan you conducted in
M2: Assignment 2 and the internal environmental scan in this
assignment, you will develop a SWOT analysis and a balanced strategic
scorecard.
Part I: Internal Environmental Scan (2–3 pages)
The internal environmental scan or organizational assessment should
include the following:
Mission, vision, and values: Assess the organization’s understanding of
the mission, vision, and values, and how they relate the business
strategy. Is there consensus on the mission and vision of the
organization? What are the shared values of the organization? What are
the behaviors espoused by these values?
Strategy clarification: Assess the organization’s understanding of the
business strategy through the interview with a mid-level or senior
manager. Assess his or her understanding and agreement of the business
unit’s value proposition, market position, and competitive advantage.
Cultural assessment: Explain the unwritten rules and shared values that
govern behaviors in the organization. Do they act as enablers or blockers
to the strategy? For example, is there a culture of information sharing
and collaboration that enables the organization to respond quickly across
structural boundaries to solve problems for customers? On the other
hand, do groups not share important information through informal
mechanisms, thus slowing response times?
10. Value chain analysis: Identify the primary (direct) and support (indirect)
activities that create and deliver your product or service to your
customers. Assess each activity’s contribution to competitive advantage
through cost or differentiation. Identify any areas where the business
may be at a competitive disadvantage.
Summary of findings: Using these different analyses, identify the
organizational strengths and weaknesses as they relate to the business
strategy. Organizational strengths are assets, capabilities, and resources
that contribute directly to the organization’s strategic fit, differentiation,
and competitive advantage relative to competing organizations.
Organizational weaknesses are characteristics and capabilities (often
lacking) that place the organization at a disadvantage relative to
competitors.
Part II: SWOT Analysis (1–2 pages)
Your SWOT analysis should summarize the opportunities and threats
from the external environmental scan with the strengths and weaknesses
from your organizational assessment or internal environmental scan.
Your output should include a matrix depicting strengths or weaknesses
on the horizontal axis and opportunities or threats on the vertical axis.
This matrix will reveal a set of strategy forces that can be used to assess
the current strategy and identify important potential changes to the
strategic direction of the company.
In creating your SWOT analysis, look for natural pairings of internal and
external factors that match internal resources and capabilities to the
external environment. Internal strengths and external opportunities
depicted in the upper-left quadrant on your matrix might form
complementary pairs that suggest necessary strategic focus for the
business unit to pursue opportunities that fit its competitive strengths.
Conversely, internal weaknesses and external threats shown in the lower
right quadrant of the matrix may combine to illustrate the need for a
11. defensive strategy to avoid becoming highly susceptible to competitive
threats.
Your matrix should not simply be a collection of four lists compiled
together in a matrix. Your analysis should combine factors and explain
why specific strengths complement specific opportunities, and selected
weaknesses are amplified by external threats. In addition to your matrix,
provide a brief narrative that summarizes the main findings in your
analysis and the implications for the current and projected strategy.
Part III: Balanced Strategic Scorecard (1–2 pages)
Use the balanced scorecard or another similar tool to recommend
indicators and measurements that will tell you if the company is
successful or unsuccessful in progressing toward your vision through
execution of strategy.
A balanced scorecard presents organizational performance on four
primary groups of measures:
Financial
Customer (external stakeholder)
Learning and growth
Internal process
You should develop a strategy scorecard that ties the performance of
your business unit in these areas to its overall business strategy. The
challenge you face is selecting two-to-three measures in each of the four
areas that give a measurable and reliable indication of the business unit
performance in the key activities that promote strategic fit, customer
value, and sustained competitive advantage.
Write an 5–7-page report in Word format. Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M4_A2.doc.
12. The paper should include a cover page, executive summary/abstract,
table of contents, body of paper—proper headers (mission, vision, and
values assessment; strategy clarification; cultural assessment; value
chain analysis; summary of key findings; SWOT analysis; balanced
strategic scorecard; and references).
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B6028 Module 5 Assignment 2 LASA 2
Presentation of Strategy Audit Findings
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B6028 Module 5 Assignment 2 LASA 2 Presentation of Strategy Audit
Findings
In this assignment, integrate all the pieces of work you have drafted and
formally turn it into the capstone strategy audit.
In previous assignments, you performed multiple, specified analyses of
your company (or any company of your choosing). Those individual
analyses provide the needed research to successfully complete the
following LASA.
Part I: Strategy Audit Report
13. Using the tools and framework learned in class and throughout the
program, prepare a 15-page strategy audit of your company with a
companion presentation. The strategy audit is a comprehensive analysis
of the company’s business strategy and operating performance, and
culminates in a series of recommendations for improving your
company’s performance based on the findings and conclusions of your
analysis.
A strategy audit involves assessing the actual direction of a business and
comparing that course to the direction required to succeed in a changing
environment. A company's actual direction is the sum of what it does
and does not do, how well the organization is internally aligned to
support the strategy, and how viable the strategy is when compared to
the external market, competitors, and financial realities. These two
categories, the internal assessment and the external or environmental
assessment, make up the major elements of a strategy audit.
In your strategy audit:
Provide a high-level analysis of the company’s business strategy and
operating performance. Be sure to complete the following:
Analysis of the company value proposition, market position, and
competitive advantage
External environmental scan/five forces analysis
Internal environmental scan/organizational assessment
SWOT Analysis
Balanced scorecard/strategy scorecard
Recommend specific tactics for improving your company’s strategic
alignment and operating performance.
Recommendations can include but are not limited to tactics in
marketing, branding, alliances, mergers/acquisitions, integration,
product development, diversification or divestiture and globalization (if
you recommend your company go global, you must include a supply
chain analysis and an analysis of your firm’s global capabilities).
14. Explain how the recommendations will help the company achieve its
strategy and vision.
You are to write this report as though you are a consultant to your
company, and are addressing the executive officers of this company.
You will collect and analyze a large amount of data in producing your
report, but your final product will be condensed and focus on presenting
your analysis findings and conclusions.
Your report should consist of the following sections in the given order.
Executive summary (1 page): A concise and insightful summary of the
significant findings of your analysis and the recommendations you have
for your executive team.
Strategic issues and recommendations(5 pages): Identify 5–7 most
important strategic issues facing your business unit. Strategic issues
arise from a mismatch between internal capabilities and external trends
such that important opportunities are not being pursued or significant
external threats are not being addressed under the current strategy.
The strategic issues list should integrate your SWOT analysis, your Five
Forces analysis, and the organizational assessment and external
environmental scan completed earlier during the course. These detailed
analyses are the foundation for your final set of findings and
recommendations presented to the executive team.
In developing your recommendations for addressing each strategic issue,
consider misalignments that might be apparent in different operating
areas:
Product portfolio: Are there changes to the target market segment, value
proposition, or positioning of the product or service line needed?
Structure: Are the organizational roles and responsibilities, decision-
making authority, skill requirements, and work assignments properly
configured and aligned to support the strategy?
Organizational culture or behavior: Does the organizational culture
inspire behaviors that support the strategy? Are the mission, vision, and
15. values clearly articulated and aligned with the strategy? What new
behaviors are needed?
Value chain activities: Does the organization value chain fully align with
the strategy? Are their activities that should be added, eliminated, or
modified significantly?
Performance measures: Do the organization’s performance measures
focus on the key drivers of strategic success? Is there a strategy
scorecard that ties the main elements of the strategy to specific operating
capabilities, including goals and key performance indicators (KPIs) that
give an indication of incremental or predictive progress toward reaching
strategic goals?
Your recommendations should fall into these general categories, but
should be specific in terms of scope and expected impact.
These sections have been completed earlier in the course, and should
appear as appendices:
SWOT analysis (2 pages—completed in Module 4): SWOT matrix
illustrating strengths, weaknesses, opportunities, and threats.
Balanced strategy scorecard (4 pages—completed in Module 4):
Develop a Balanced Scorecard for your business unit that reflects the
key drivers for your business strategy.
Organizational assessment (3 pages—completed in Module 3)
External environmental scan and five-forces analysis (3 pages—
completed in Module 2)
Market position analysis (3 pages—completed in Module 1)
Use information from your previous assignments to support your
conclusions and recommendations and conduct additional research when
needed. Make sure you properly reference and cite so that the location of
information is clear.
Submit your 15-page report in Word format. Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M5_A2.doc.
16. Part II: Companion Presentation
Finalize the companion with a 10-slide Power Point Presentation that
summarizes the audit and recommendations in a compelling manner that
persuades senior management to explore and possibly implement your
recommendations. The elements of the presentation should include the
following:
Title
Agenda
Summary of audit
Recommendations
Key measurements
Risks and benefits
Call to action
Next steps
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