Verizon Wireless 4G Spotlight Video Case Study

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HIJACKING EYEBALLS
• using online video to get the attention your
product deserves

• (I totally know this slide is ass, it needs to be written. Just trying to et the thought
down at this point)

OK WE HAVE A PLAN
• but how do you keep from being repetitive?

Package the same poison differently
for different people.

Know your audience.

A screen is a screen
• + Movie on plane
• + Friend’s kid video on phone
• + Commercials in taxi cabs
• + Daily show clips on laptop

How Did We do it?
The staggered production approach

How did we do it?

•Quick type stuff
•Then more animation

How did we do it?

•Quick type stuff
•Then more animation
•Simple acting

How did we do it?

•Quick type stuff
•Then more animation
•Simple acting
•More advanced acting

How did we do it?

•Quick type stuff
•Then more animation
•Simple acting
•More advanced acting
•Advanced post production

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Verizon Wireless 4G Spotlight Video Case Study

2. HIJACKING EYEBALLS • using online video to get the attention your product deserves • (I totally know this slide is ass, it needs to be written. Just trying to et the thought down at this point)

5. OK WE HAVE A PLAN • but how do you keep from being repetitive?

6. Package the same poison differently for different people. Know your audience.

7. A screen is a screen • + Movie on plane • + Friend’s kid video on phone • + Commercials in taxi cabs • + Daily show clips on laptop

8. If it’s entertaining, it’s right.

9. How did we do it in 8 months?

10. How Did We do it? The staggered production approach

11. How did we do it? •Quick type stuff

12. How did we do it? •Quick type stuff •Then more animation

13. How did we do it? •Quick type stuff •Then more animation •Simple acting

14. How did we do it? •Quick type stuff •Then more animation •Simple acting •More advanced acting

15. How did we do it? •Quick type stuff •Then more animation •Simple acting •More advanced acting •Advanced post production

16. Questions?

Verizon Wireless 4G Spotlight Video Case Study

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