Presenter: Laurie McMillan & Lindsey Wotanis, WinkyFace Title: Fake it ‘til you make it: Getting started with YouTube

1. Fake it ’til you make it:
Getting started with YouTube

2. Our YouTube Project
<insert WinkyTrailer here?>

3. can enhance your blog
• It’s performative.
• It’s multimodal.
• It can help you
connect with your
audience.

4. Know your audience & purpose
Audience
• Ask: What do they want
from you?
– Step-by-step/how-to?
– New products?
– Something funny?
(Psst: While you’re at it,
scope out the competition!)
Purpose
• Ask: What are you
trying to accomplish?
– Change beliefs?
– Inspire action?
– Inform?
– Persuade?
– Entertain?

5. We’ve heard it all before …
(because we’ve said it all before!)
“I’m clueless.
You can’t teach
an old dog new
tricks!”
“I don’t
have $$ to
buy the
equipment!”
“What if
I suck?”
“I’m afraid!”
“What if
people laugh
at me?”
“I don’t have time to
learn something new!”

6. Go directly to Stage 5: Acceptance
“Learning Curving” is unavoidable.
The good news?
1) The YouTube community is forgiving.
AMATEURS WELCOME.
2) You’re good at producing content.
YOU CAN DO THIS, TOO!

7. “How-To: Fake it ’til you make it!”
In THREE easy steps …

8. Lesson 1
Create a simple production plan
• Don’t skimp on planning.
• Prepare a simple
script/storyboard.

9. It doesn’t have to
be a fancy plan…

10. Lesson 2
Purchase just enough
equipment to get started.
1) Camera with HD/1080p
video capability
2) Tripod
1) Lavalier microphone
2) Lighting

11. Filming Tips!
• Use landscape orientation on phones.
• Use a tripod to avoid “Blair Witch” projects.
• Avoid zooming and panning.

12. Lesson 3
Start with simple editing to get
online in a jiffy.
• Use free editing software
(MovieMaker or iMovie).
• YouTube has editing
capabilities, but they are
limiting.

13. Don’t be so hard on yourself.
Learning new things is hard.
• Video editing is non-linear.
It will take time to get
comfortable.
• Start simple!
• Google/YouTube is your
friend when you’re
confused!
• Get inspired by watching
other vids.

14. iMovie example

15. Go from “I suck” to
“I am mythical” in no time.
Helpful links at
http://winkyfacex2.wordpress.com/

16. Thanks! ;)
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