SlideShare a Scribd company logo

HistoryChannelGoes360

•Download as PPT, PDF•
•
iMedia Connection
iMedia Connection
TechnologyBusiness
1 of 10
History Goes 360 America: The Story of Us A Retrospective
The Goal ,[object Object],[object Object]
Strategy Start the conversation early to spark buzz and cultivate awareness Utilize media to exemplify that this isn’t a “typical” History show Reach the broadest audience and act as a magnet for new viewers to the network Leverage defining American Moments Execute multi-platform campaign First-to-Market Nielsen study Meeting the Challenge: Fulfilling the Strategies:
Challenge / Approach MANY SOLUTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ History of Us” Experience
Early Education ,[object Object],[object Object],Sports Lifestyle News
Multiplatform Awareness Section Roadblocks Gaming Integration Mobile
Broad Reach Social Integration Editorial
Demonstrated Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Nielsen RDD/Online Panel survey (n = 320 for Exposed), n = 8,039 for Control) and Vizu May 2010 Data
Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Winfield Presentation Part1
Winfield Presentation Part1Winfield Presentation Part1
Winfield Presentation Part1Kyle Lacy
 
Stacey Trunnell Adv Ap Story App 2
Stacey Trunnell Adv Ap Story App 2Stacey Trunnell Adv Ap Story App 2
Stacey Trunnell Adv Ap Story App 2UTAdvertising
 
ALI social media and healthcare keynote presentation
ALI social media and healthcare keynote presentationALI social media and healthcare keynote presentation
ALI social media and healthcare keynote presentationguestd055d2
 
Keys to digital, social media and content marketing by Shel Holtz
Keys to digital, social media and content marketing by Shel HoltzKeys to digital, social media and content marketing by Shel Holtz
Keys to digital, social media and content marketing by Shel HoltzInternational Association of Business Communicators UK
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingChelsea Fitch
 
Game of phones infographic
Game of phones infographicGame of phones infographic
Game of phones infographicMarketing In Color
 
Integrating sms into your cross channel messaging strategy
Integrating sms into your cross channel messaging strategyIntegrating sms into your cross channel messaging strategy
Integrating sms into your cross channel messaging strategyWaterfall
 
What’S Happening In Mobile Sns
What’S Happening In Mobile SnsWhat’S Happening In Mobile Sns
What’S Happening In Mobile SnsSeungyul Kim
 

Recommended

Winfield Presentation Part1
Winfield Presentation Part1Winfield Presentation Part1
Winfield Presentation Part1Kyle Lacy
 
Stacey Trunnell Adv Ap Story App 2
Stacey Trunnell Adv Ap Story App 2Stacey Trunnell Adv Ap Story App 2
Stacey Trunnell Adv Ap Story App 2UTAdvertising
 
ALI social media and healthcare keynote presentation
ALI social media and healthcare keynote presentationALI social media and healthcare keynote presentation
ALI social media and healthcare keynote presentationguestd055d2
 
Keys to digital, social media and content marketing by Shel Holtz
Keys to digital, social media and content marketing by Shel HoltzKeys to digital, social media and content marketing by Shel Holtz
Keys to digital, social media and content marketing by Shel HoltzInternational Association of Business Communicators UK
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingChelsea Fitch
 
Game of phones infographic
Game of phones infographicGame of phones infographic
Game of phones infographicMarketing In Color
 
Integrating sms into your cross channel messaging strategy
Integrating sms into your cross channel messaging strategyIntegrating sms into your cross channel messaging strategy
Integrating sms into your cross channel messaging strategyWaterfall
 
What’S Happening In Mobile Sns
What’S Happening In Mobile SnsWhat’S Happening In Mobile Sns
What’S Happening In Mobile SnsSeungyul Kim
 
Ym2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongYm2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongThuy Tien Khong Thi
 
The Consequences of Digital Ad Bombardment
The Consequences of Digital Ad BombardmentThe Consequences of Digital Ad Bombardment
The Consequences of Digital Ad BombardmentMichalis Moulakis
 
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Lee McCabe
 
How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessHow to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessVivastream
 
Corey Weiner Presentation
Corey Weiner PresentationCorey Weiner Presentation
Corey Weiner PresentationMediabistro
 
Jeff Lee CDC Conference
Jeff Lee CDC ConferenceJeff Lee CDC Conference
Jeff Lee CDC Conferenceleeje
 
Evaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesEvaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesJames Williams
 
Uhc mobile onsite 5.31.2012
Uhc mobile onsite 5.31.2012Uhc mobile onsite 5.31.2012
Uhc mobile onsite 5.31.2012Kyle Lacy
 
The new must have content
The new must have contentThe new must have content
The new must have contentMichael Hong
 
Future:apps&mobile - mobile landscape and development platforms
Future:apps&mobile - mobile landscape and development platformsFuture:apps&mobile - mobile landscape and development platforms
Future:apps&mobile - mobile landscape and development platformsJurgis Kirsakmens
 
Lifetouch mobile onsite 5.31.2012
Lifetouch mobile onsite 5.31.2012Lifetouch mobile onsite 5.31.2012
Lifetouch mobile onsite 5.31.2012Kyle Lacy
 
Demystifying Social Media - South African Research in how young people consum...
Demystifying Social Media - South African Research in how young people consum...Demystifying Social Media - South African Research in how young people consum...
Demystifying Social Media - South African Research in how young people consum...marcgh
 
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa.
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa. Uproars over Vaginas: Scaling SRHR Mobi-content in Africa.
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa. YTH
 
110614
110614110614
110614Junichi Yagura
 
How To Develop Smart Mobile Marketing Strategies
How To Develop Smart Mobile Marketing StrategiesHow To Develop Smart Mobile Marketing Strategies
How To Develop Smart Mobile Marketing Strategiesbnikolaou
 
Intro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleyIntro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleySara Quinn
 
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities Online
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities OnlineImmunization Hesitancy - A Brief Overview of Challenges and Opportunities Online
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities OnlineMike Kujawski
 
25 More Amazing Mobile Phone Statistics and Facts
25 More Amazing Mobile Phone Statistics and Facts25 More Amazing Mobile Phone Statistics and Facts
25 More Amazing Mobile Phone Statistics and FactsThomas Melton
 
City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation sep13 v1.2City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation sep13 v1.2minedigital
 
ROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZLEAP Media Solutions, a division of BlueVenn
 
Ama Social Media Pres100109
Ama Social Media Pres100109Ama Social Media Pres100109
Ama Social Media Pres100109Gary Stein
 
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...Facebook & OrangeValley | People-based marketing in elke fase van de consumer...
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...OrangeValley
 

More Related Content

What's hot

Ym2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongYm2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongThuy Tien Khong Thi
 
The Consequences of Digital Ad Bombardment
The Consequences of Digital Ad BombardmentThe Consequences of Digital Ad Bombardment
The Consequences of Digital Ad BombardmentMichalis Moulakis
 
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Lee McCabe
 
How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessHow to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessVivastream
 
Corey Weiner Presentation
Corey Weiner PresentationCorey Weiner Presentation
Corey Weiner PresentationMediabistro
 
Jeff Lee CDC Conference
Jeff Lee CDC ConferenceJeff Lee CDC Conference
Jeff Lee CDC Conferenceleeje
 
Evaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesEvaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesJames Williams
 
Uhc mobile onsite 5.31.2012
Uhc mobile onsite 5.31.2012Uhc mobile onsite 5.31.2012
Uhc mobile onsite 5.31.2012Kyle Lacy
 
The new must have content
The new must have contentThe new must have content
The new must have contentMichael Hong
 
Future:apps&mobile - mobile landscape and development platforms
Future:apps&mobile - mobile landscape and development platformsFuture:apps&mobile - mobile landscape and development platforms
Future:apps&mobile - mobile landscape and development platformsJurgis Kirsakmens
 
Lifetouch mobile onsite 5.31.2012
Lifetouch mobile onsite 5.31.2012Lifetouch mobile onsite 5.31.2012
Lifetouch mobile onsite 5.31.2012Kyle Lacy
 
Demystifying Social Media - South African Research in how young people consum...
Demystifying Social Media - South African Research in how young people consum...Demystifying Social Media - South African Research in how young people consum...
Demystifying Social Media - South African Research in how young people consum...marcgh
 
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa.
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa. Uproars over Vaginas: Scaling SRHR Mobi-content in Africa.
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa. YTH
 
How To Develop Smart Mobile Marketing Strategies
How To Develop Smart Mobile Marketing StrategiesHow To Develop Smart Mobile Marketing Strategies
How To Develop Smart Mobile Marketing Strategiesbnikolaou
 
Intro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleyIntro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleySara Quinn
 
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities Online
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities OnlineImmunization Hesitancy - A Brief Overview of Challenges and Opportunities Online
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities OnlineMike Kujawski
 
25 More Amazing Mobile Phone Statistics and Facts
25 More Amazing Mobile Phone Statistics and Facts25 More Amazing Mobile Phone Statistics and Facts
25 More Amazing Mobile Phone Statistics and FactsThomas Melton
 
City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation sep13 v1.2City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation sep13 v1.2minedigital
 

What's hot (19)

Ym2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongYm2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuong
 
The Consequences of Digital Ad Bombardment
The Consequences of Digital Ad BombardmentThe Consequences of Digital Ad Bombardment
The Consequences of Digital Ad Bombardment
 
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...
 
How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for BusinessHow to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for Business
 
Corey Weiner Presentation
Corey Weiner PresentationCorey Weiner Presentation
Corey Weiner Presentation
 
Jeff Lee CDC Conference
Jeff Lee CDC ConferenceJeff Lee CDC Conference
Jeff Lee CDC Conference
 
Evaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesEvaluating And Using New Media Technologies
Evaluating And Using New Media Technologies
 
Uhc mobile onsite 5.31.2012
Uhc mobile onsite 5.31.2012Uhc mobile onsite 5.31.2012
Uhc mobile onsite 5.31.2012
 
The new must have content
The new must have contentThe new must have content
The new must have content
 
Future:apps&mobile - mobile landscape and development platforms
Future:apps&mobile - mobile landscape and development platformsFuture:apps&mobile - mobile landscape and development platforms
Future:apps&mobile - mobile landscape and development platforms
 
Lifetouch mobile onsite 5.31.2012
Lifetouch mobile onsite 5.31.2012Lifetouch mobile onsite 5.31.2012
Lifetouch mobile onsite 5.31.2012
 
Demystifying Social Media - South African Research in how young people consum...
Demystifying Social Media - South African Research in how young people consum...Demystifying Social Media - South African Research in how young people consum...
Demystifying Social Media - South African Research in how young people consum...
 
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa.
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa. Uproars over Vaginas: Scaling SRHR Mobi-content in Africa.
Uproars over Vaginas: Scaling SRHR Mobi-content in Africa.
 
110614
110614110614
110614
 
How To Develop Smart Mobile Marketing Strategies
How To Develop Smart Mobile Marketing StrategiesHow To Develop Smart Mobile Marketing Strategies
How To Develop Smart Mobile Marketing Strategies
 
Intro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleyIntro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael Hanley
 
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities Online
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities OnlineImmunization Hesitancy - A Brief Overview of Challenges and Opportunities Online
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities Online
 
25 More Amazing Mobile Phone Statistics and Facts
25 More Amazing Mobile Phone Statistics and Facts25 More Amazing Mobile Phone Statistics and Facts
25 More Amazing Mobile Phone Statistics and Facts
 
City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation sep13 v1.2City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation sep13 v1.2
 

Similar to HistoryChannelGoes360

Ama Social Media Pres100109
Ama Social Media Pres100109Ama Social Media Pres100109
Ama Social Media Pres100109Gary Stein
 
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...Facebook & OrangeValley | People-based marketing in elke fase van de consumer...
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...OrangeValley
 
The New Must Have Content
The New Must Have ContentThe New Must Have Content
The New Must Have ContentMichael Hong
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
 
Online Video Advertising Landscape
Online Video Advertising LandscapeOnline Video Advertising Landscape
Online Video Advertising LandscapeKSM Digital
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
 
European digital trends-shifting_consumption_habits
European digital trends-shifting_consumption_habitsEuropean digital trends-shifting_consumption_habits
European digital trends-shifting_consumption_habitsSumit Roy
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
 
Silicon cape (sponsored by Cell C) 2011 - Jan
Silicon cape (sponsored by Cell C) 2011 - JanSilicon cape (sponsored by Cell C) 2011 - Jan
Silicon cape (sponsored by Cell C) 2011 - JanBrandsEye
 
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycDean Landsman
 
Extending your CRM to Mobile_april 2011
Extending your CRM to Mobile_april 2011Extending your CRM to Mobile_april 2011
Extending your CRM to Mobile_april 2011Waterfall Mobile
 
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
 
Evolving Direct into The New World at Sprint
Evolving Direct into The New World at SprintEvolving Direct into The New World at Sprint
Evolving Direct into The New World at SprintVivastream
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
 
UM Wave.4 highlights
UM Wave.4 highlightsUM Wave.4 highlights
UM Wave.4 highlightsekonstantatou
 
Cannes09 Gv Final
Cannes09 Gv FinalCannes09 Gv Final
Cannes09 Gv FinalMads Holmen
 

Similar to HistoryChannelGoes360 (20)

ROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZ
 
Ama Social Media Pres100109
Ama Social Media Pres100109Ama Social Media Pres100109
Ama Social Media Pres100109
 
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...Facebook & OrangeValley | People-based marketing in elke fase van de consumer...
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...
 
The New Must Have Content
The New Must Have ContentThe New Must Have Content
The New Must Have Content
 
ARF Social Media Council - AdWeek 2009
ARF Social Media Council - AdWeek 2009ARF Social Media Council - AdWeek 2009
ARF Social Media Council - AdWeek 2009
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast
 
Online Video Advertising Landscape
Online Video Advertising LandscapeOnline Video Advertising Landscape
Online Video Advertising Landscape
 
McGoran -- Keynote
McGoran -- KeynoteMcGoran -- Keynote
McGoran -- Keynote
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 Opa
 
European digital trends-shifting_consumption_habits
European digital trends-shifting_consumption_habitsEuropean digital trends-shifting_consumption_habits
European digital trends-shifting_consumption_habits
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
 
Silicon cape (sponsored by Cell C) 2011 - Jan
Silicon cape (sponsored by Cell C) 2011 - JanSilicon cape (sponsored by Cell C) 2011 - Jan
Silicon cape (sponsored by Cell C) 2011 - Jan
 
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
 
Extending your CRM to Mobile_april 2011
Extending your CRM to Mobile_april 2011Extending your CRM to Mobile_april 2011
Extending your CRM to Mobile_april 2011
 
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...
 
Evolving Direct into The New World at Sprint
Evolving Direct into The New World at SprintEvolving Direct into The New World at Sprint
Evolving Direct into The New World at Sprint
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...
 
UM Wave.4 highlights
UM Wave.4 highlightsUM Wave.4 highlights
UM Wave.4 highlights
 
΅Wave . 4 highlights
΅Wave . 4 highlights΅Wave . 4 highlights
΅Wave . 4 highlights
 
Cannes09 Gv Final
Cannes09 Gv FinalCannes09 Gv Final
Cannes09 Gv Final
 

More from iMedia Connection

How to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeHow to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeiMedia Connection
 
Welcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMWelcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMiMedia Connection
 
Integrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAIntegrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAiMedia Connection
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceiMedia Connection
 
Keynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesKeynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesiMedia Connection
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers iMedia Connection
 
Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceiMedia Connection
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & DevelopmentiMedia Connection
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their TechnologyiMedia Connection
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit HostiMedia Connection
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoTiMedia Connection
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptioniMedia Connection
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic WorldiMedia Connection
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...iMedia Connection
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...iMedia Connection
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyiMedia Connection
 

More from iMedia Connection (20)

How to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven CreativeHow to Close the Loop on Data-Driven Creative
How to Close the Loop on Data-Driven Creative
 
Welcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGMWelcome by Summit Host Beverly Jackson of MGM
Welcome by Summit Host Beverly Jackson of MGM
 
Integrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNAIntegrating Digital Innovation into Marketing DNA
Integrating Digital Innovation into Marketing DNA
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
 
Keynote: Using Data to Tell Stories
Keynote: Using Data to Tell StoriesKeynote: Using Data to Tell Stories
Keynote: Using Data to Tell Stories
 
Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers Why Marketers Should Think Like Movie Producers
Why Marketers Should Think Like Movie Producers
 
Keynote: The New Workforce
Keynote: The New WorkforceKeynote: The New Workforce
Keynote: The New Workforce
 
Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New Workforce
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & Development
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their Technology
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoT
 
Intro: The State of Ad Tech
Intro: The State of Ad TechIntro: The State of Ad Tech
Intro: The State of Ad Tech
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
 
Welcome by Summit Host
Welcome by Summit HostWelcome by Summit Host
Welcome by Summit Host
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for Disruption
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic World
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling Frequency
 

Recently uploaded

Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsAndrey Dotsenko
 
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsSnow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsHyundai Motor Group
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraDeakin University
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Science&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfScience&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfjimielynbastida
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Neo4j
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 

Recently uploaded (20)

Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsSnow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning era
 
The transition to renewables in India.pdf
The transition to renewables in India.pdfThe transition to renewables in India.pdf
The transition to renewables in India.pdf
 
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Science&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfScience&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdf
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 

HistoryChannelGoes360

  • 1. History Goes 360 America: The Story of Us A Retrospective
  • 2.
  • 3. Strategy Start the conversation early to spark buzz and cultivate awareness Utilize media to exemplify that this isn’t a “typical” History show Reach the broadest audience and act as a magnet for new viewers to the network Leverage defining American Moments Execute multi-platform campaign First-to-Market Nielsen study Meeting the Challenge: Fulfilling the Strategies:
  • 4.
  • 5. “ History of Us” Experience
  • 6.
  • 7. Multiplatform Awareness Section Roadblocks Gaming Integration Mobile
  • 8. Broad Reach Social Integration Editorial
  • 9.
  • 10.