ALI social media and healthcare keynote presentation


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My keynote presentation from #ALI social media and healthcare

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ALI social media and healthcare keynote presentation

  1. 1. Social Media Overview Presented by: Bill Evans SVP – Digital Practice Group Lead Fleishman-Hillard October 6th, 2009
  2. 13.
  3. 14. Only 14% of people trust advertisements
  4. 15. But 78% of people trust recommendations of other consumers
  5. 16. <ul><li>In our business, it’s always been about what they say </li></ul>
  6. 17. Everything has changed Nothing has changed Both are true
  7. 18. “ If you don’t like change, you’re going to like irrelevance even less” General Eric Shineski, Retired Chief of Staff, US Army
  8. 19. Ok then, what is social media?
  9. 20. Social Media encompasses the millions of tools, sites and applications which enable consumers to share videos, ideas, photos, comments, opinions and personal experiences on the web. Social Media is also referred to as social networking, crowd-sourcing or “word of mouse”.
  10. 21. The Rise of Social Media <ul><li>People trust people like themselves </li></ul><ul><li>Social media enables easier connections </li></ul><ul><li>Channels are fragmenting </li></ul><ul><li>Crowdsourcing is the new black </li></ul><ul><li>Noise is rising </li></ul><ul><li>Now, the consumer is in control </li></ul>
  11. 22. Used Correctly, Social Media Will: <ul><ul><li>Build a brand image </li></ul></ul><ul><ul><li>Provide open customer service </li></ul></ul><ul><ul><li>Connect with people where they are “living” online </li></ul></ul><ul><ul><li>Increase understanding </li></ul></ul><ul><ul><li>Focus attention </li></ul></ul><ul><ul><li>Break through background noise </li></ul></ul><ul><ul><li>Optimize perceptions </li></ul></ul><ul><ul><li>Influence opinion and behavior </li></ul></ul><ul><ul><li>Foster credibility </li></ul></ul>Connectors Social Network Platform Mavens
  12. 23. How are people engaging in social media?
  13. 25. Social networks are now more popular than porn sites Time Magazine, October 13, 2007
  14. 26. Blogs <ul><li>133,000,000 – number of blogs indexed by Technorati since 2002 </li></ul><ul><li>346,000,000 – number of people globally who read blogs (comScore March 2008) </li></ul><ul><li>900,000 – average number of blog posts in a 24 hour period </li></ul><ul><li>77% - percentage of active Internet users who read blogs </li></ul><ul><ul><li>59% – percentage of bloggers who have been blogging for at least 2 years </li></ul></ul>
  15. 27. Facebook <ul><li>300,000,000 – number of active users </li></ul><ul><li>100,000,000 - number of users who log on to Facebook at least once each day </li></ul><ul><li>170 - number of countries/territories that use Facebook </li></ul><ul><li>52,000 – number of applications currently available on Facebook </li></ul><ul><li>140 - number of new applications added per day </li></ul>
  16. 28. Twitter <ul><li>19,000,000 – Number of Twitter users </li></ul><ul><li>12,000,000 – Number of tweets/day </li></ul><ul><li>2375% - Percentage of usage growth in the past 3 months </li></ul><ul><li>152 – Number of officially sanctioned government Twitter accounts </li></ul><ul><li>31 – Number of Senators who tweet </li></ul><ul><li>108 – Number of congressman who tweet </li></ul>
  17. 29. YouTube <ul><li>200,000,000 – Number of Users users </li></ul><ul><li>14,800,000,000 – Number of videos viewed in January 2009 </li></ul><ul><li>99% - Percentage of online videos watched on YouTube </li></ul><ul><li>78% of all internet users have visited the site </li></ul><ul><li>101 – Videos watched per person in January </li></ul><ul><li>20 hours – Amount of video being uploaded per minute </li></ul>
  18. 30. But I work in healthcare, silly
  19. 31. 47,396,644 people start with a social network for health information
  20. 32. 72% of physicians use social networks on a daily basis
  21. 33. 5X More likely to request a specific product 63% say it influenced treatment decisions
  22. 35. People are talking about your brand Right Now!
  23. 40. So, how can I start?
  24. 41. 9 core operating principles <ul><li>Think BIG! </li></ul><ul><li>Work from a strategic plan </li></ul><ul><li>Over-prepare for every possible issue </li></ul><ul><li>Command involvement from top management </li></ul><ul><li>Centralize communications </li></ul><ul><li>Tell the truth </li></ul><ul><li>Get on top of the breaking news fast </li></ul><ul><li>Remember to engage your friends and advocates </li></ul><ul><li>Digital is the first line of defense </li></ul>
  25. 42. Questions? [email_address] (212) 453 2216