It’s no secret that mobile devices have taken over when it comes to digital content. Email, apps, podcasts and more are constantly warring for our attention in an ongoing battle that can be as ruthless as a show you may have heard of… So travel with us to a digital Westeros and see which medium will reign on the mobile battlefield.

1. Apps... Stronger than
Valyrian Steel
Source: Kleiner Perkins Caufield Byers
Apps account for 89%
of mobile media time.
Source: Nielsen
Beware
the Wrath
Source: Social Media Today
57% of users
say they won’t
recommend a
business with a poorly
designed mobile site.
Steadily Rising
in Power
Source: comScore
29% of smartphone-owning
adults listen to podcasts
at least once a month,
with that figure reaching
41% among 18-34-year-olds.
Mobile Sits on the
Iron Throne
Mobile device usage in
the U.S. (51%) has finally
dethroned the desktop
computer (42%).
The Preferred
Landing Spot
for Email
Mobile is the most popular
environment for a subscriber’s
first interaction with an email.
Source: Campaign Monitor