Forbes Jim Think Big Presentation Final 3 6 07 Opa

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Forbes Jim Think Big Presentation Final 3 6 07 Opa

  1. 1. Think Big Presented by: Jim Spanfeller President and CEO, Forbes.com LLC
  2. 2. Agenda <ul><li>Technology advancements </li></ul><ul><li>Era of “entwined” media </li></ul><ul><li>Consumer usage patterns </li></ul><ul><li>Room for growth </li></ul><ul><li>What Forbes.com is doing to grow </li></ul>
  3. 3. Robert Metcalfe Co-Inventor of Ethernet General Partner, Polaris Venture Partners Gordon E. Moore Co-Founder, Intel Moore’s and Metcalfe’s Laws have led to… Big Opportunity
  4. 4. The rise of Global Networks and… … the rise of the Web as an information distribution platform. Big Opportunity
  5. 5. Digitization of Media and the increasing reliance on the web as an information resource. Leading to big changes in media consumption and media dollar allocations. *Source: ComScore MediaMetrix Winter 2006/2007 Big Opportunity
  6. 6. Big Opportunity Source (Media Usage): Veronis Suhler, via Booz Allen Hamilton; Source (Advertising Spending): eMarketer, October 2006 Internet & New Nedia Percentage 24% 2001 Media Usage 2007 Media Usage Television Radio Newspapers/Magazines 2001 Ad Spending 2007 Ad Spending Media Usage vs. Ad Spending Trends (2001 – 2007) 51% 31% 14% 43% 28% 5% 40% 14% 41% 43% 12% 35% 4% 5% 10%
  7. 7. Internet Consumption: Senior Executives Source: GartnerG2/Forbes.com Day in the Life of C-Level Executives Study Part VII, Sept 2006 Big Opportunity #3 39% Share of Voice #1 Rank of Internet in media consumption Newspapers 12% Magazines 11% Television 22% Radio 16% Internet 39% #1
  8. 8. Big Opportunity Online as Percent of Total Advertising by Category (2006) Retail Stores Auto-motive Comm. Entertain-ment Fin. Services Health Insur./ Real Estate Direct Response Gov’t/ Politics Travel Food & Drink Tech. Source: TNS – includes top 12 spending categories Average: 6.42% Category Total Spend $18.9B $19.9B $9.5B $8.7B $8.7B $9.4B $6.6B $6.5B $5.8B $5.3B $14.0B $4.3B
  9. 9. The Printed Word: Where a few communicated with a few more The Dawn of Magazines: The first real mass media Radio and Television: A time when limited numbers of outlets (networks) communicated with nearly everyone in the society The Entwined Era: An on-demand world where consumers find the immediate information they want, when they want it, in the way they want it The Evolution of Media General Media 1 st Age 2 nd Age 3 rd Age 4 th Age
  10. 10. Digitization Trackability ROI The Evolution of Media
  11. 11. Phase 1: Dissemination & Aggregation Phase 2: Web 2.0: Community Phase 3: Hyper-Personalization Phases of The Web “ My Internet”
  12. 12. 175 Million Per Month 125 Million Every Day Source (Worldwide): ComScore, July 2006; Source (US): ComScore, August 2006 How many people are online... … and how frequently? 718 Million Per Month 400 Million Every Day
  13. 13. Global Opportunity Total Population 1.3 Billion Internet Audience 123 Million Internet Penetration 9.4% CHINA Total Population 1.1 Billion Internet Audience 60 Million Internet Penetration 5.4% INDIA Total Population 184 Million Internet Audience 25.9 Million Internet Penetration 14.1% BRAZIL Top 10 Countries with Highest Number of Internet Users Source: Internet World Stats 2006 Internet Penetration Internet Users Total Population Country 184,284,898 59,115,261 61,004,840 50,633,265 60,139,274 82,515,988 1,112,225,812 128,389,000 1,306,724,067 299,093,237 25,900,000 28,870,000 29,521,451 33,900,000 37,600,000 50,616,207 60,000,000 86,300,000 123,000,000 207,161,706 14.1% 10. Brazil 48.8% 9. Italy 48.4% 8. France 67.0% 7. Korea (South) 62.5% 6. United Kingdom 61.3% 5. Germany 5.4% 4. India 67.2% 3. Japan 9.4% 2. China 69.3% 1. United States
  14. 14. <ul><li>Broadband – The Always On Network </li></ul><ul><li>Broadband adoption continues to grow </li></ul><ul><li>Broadband now exceeds dial-up in homes </li></ul><ul><li>Virtually all businesses are on broadband </li></ul>195 Million Households Worldwide… Source: eMarketer, August 2006 … 422 Million Households Worldwide by 2010! Rise of Video on the Web vs. Passive Less Choice Engaged More Choice
  15. 15. <ul><li>Research Shows… </li></ul><ul><li>About 40 million people in the US or 27% of Internet users say they download music or video files </li></ul><ul><li>40% of broadband users are more likely to get news online than from reading a newspaper* </li></ul><ul><li>A Typical Day Online for Broadband Users… </li></ul>COMMUNICATIONS 2/3 of broadband users check e-mail; 21% instant message; 71% do both INFORMATION SEEKING 46% get news online 36% do job-related research Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: Forbes/Gartner C-Level Study March 2005 Rise of Video on the Web
  16. 16. 92% 297 million Americans will have a mobile phone by the end of 2009, representing 92% of the country’s population* <ul><li>Video via mobile device is still small… </li></ul><ul><ul><li>2% currently watch video </li></ul></ul><ul><ul><li>14% would like to watch video </li></ul></ul>Mobile Media Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: eMarketer, August 2006 … but these numbers increase in younger age groups … and double for those with no land line!
  17. 17. Forbes.com Video Network
  18. 18. Designed for consumer control… … information in text, data, video or audio via the Web or handheld device…
  19. 19. Forbes Platforms Complement Each Other
  20. 20. Forbes.com: Reaching over 16 Million Unique Visitors Worldwide Average Monthly Unique Visitors Source (2000-2005): ComScore MediaMetrix Worldwide Unique Users; Source (2006): Internal number source Omniture
  21. 21. Forbes Branded Media… … Reaching 20+ million affluent business decision makers around the globe.
  22. 22. Mass Targetability = High Reach. Zero Waste. Guaranteed Results. <ul><li>Reach is important… but targeted reach is more important. </li></ul><ul><li>Mass Targetability allows advertisers to reach large audiences within key markets and targets, and provides the most efficient media buy in the business and lifestyle categories. </li></ul>Advertising Without Waste Mass Targetability
  23. 23. After 60 days and the completion of the survey, if you don’t see a statistically significant increase in one of four measured brand metrics… Forbes.com will return your money! Advertise a minimum of $150,000 over 60 days with Forbes.com and we will measure the impact of your campaign using a third party research firm. Forbes.com Brand Increase Guarantee
  24. 24. <ul><li>Video </li></ul><ul><li>Mobile </li></ul><ul><li>Sister Sites </li></ul><ul><li>Local language sites </li></ul><ul><li>Vertical industry coverage </li></ul><ul><li>Local business news coverage </li></ul>Growth Opportunities
  25. 25. Big Trends lead to…… <ul><li>Digitization of all media </li></ul><ul><li>“ Entwined” media </li></ul><ul><li>Delta between media consumption and media spend </li></ul><ul><li>Enhanced measurement and ROI </li></ul><ul><li>Huge upside for China, India, Russia, Brazil </li></ul>… .Big Opportunities for Growth
  26. 26. Think Big Thank you.

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