4. Charles Darwin “ It is not the strongest or the healthiest will survive but it will be the one that can adapt to change”
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6. Self actualization Love, Belonging & Self Esteem Safety, Security, Survival Social Consciousness Value pursuit; betterment of the larger collective; community action Emotional Connectedness Sense of community; empowerment (Share Photo/video, self publishing) Utility Task focus, Information access 24/7 (Search, shopping, banking) Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs applied to Digital Evolution
9. Broadband is driving change 16% of Internet HH 86% of Internet HH 67% of Internet HH
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11. Broad band Dial-up 2357 Pages 1032 Pages Broad band Dial-up 24.8 Hours Broad band Dial-up 18.2 Days 15.5 Hours 14.3 Days PAGES PER PERSON TIME PER PERSON USAGE DAYS PER PERSON HOME USAGE PER MONTH Broadband Vs. Dial-up Broadband users are active
12. US Adults 18-54 w/ Home Broadband Connection % of weekly media time Source: 2006 Forrester NACTAS Benchmark Mail Survey-April 2006 Representation of All US Households: N=60,223 They spend more time on internet
13. More people will watch video on internet Internet Video viewing in two years Source: IDC Internet Video Usage 2006 TV viewing in two years
14. Web 1.0 Internet is transforming Web 2.0 LIFE MANAGEMENT FULL STORY PERSONAL ENTERTAINMENT SOCIALIZE POST BROADBAND COMMUNICATE TASKS SOUND BITES JUST FOR FUN PRE BROADBAND BEHAVIORS SPEED + “ ALWAYS ON”
17. 33% Internet users watch online video Internet Video Viewers Q: Have you watched internet video in the past 3 month? N=1,000 Source: IDC Internet Video Usage 2006 Frequency of Viewing Q: How often do you watch internet video N=230
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23. Adults 18-34 Adults 18-34 - Monthly comScore Video Metrix, August 2006 – initial measurement methodology
24. Adults 35-54 Adults 35-54 - Monthly comScore Video Metrix, August 2006 – initial measurement methodology
25. Adults 54+ Adults 55+ - Monthly comScore Video Metrix, August 2006 – initial measurement methodology
27. YouTube – disproportionate streams by teens 24% were made by 16% of streamers on the site comScore Video Metrix, August 2006 – initial measurement methodology
28. 34 Million UU (YouTube) 22% Reach Explosive growth of Gen. C 14th Largest Web Destination
Hi. My name is Michael Hong. I am a director of marketing communications for LG Electronics. But before I start, could you please raise your hand if you have heard of LG for the first time through this conference? Thank you.
