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Demystifying Social Media - South African Research in how young people consume social media
- 1. Demystifying Social MediaResearch FindingsNovember 2009
- 3. KK69 – students with book
- 6. Blogs
- 10. Message boards
- 11. Wikis
- 12. Virtual Reality
- 13. Social Gaming
- 14. Mobile
- 15. Podcasts
- 18. Research conducted, November 2009
- 19. 660 respondents across SA tertiary institutions
- 20. 18-24 age group
- 21. 80% research conducted in-the-field, 20% online
- 23. Question Areas – Social Media Do they use it ? Where do they go ? What do they do there ? Which Brands stood out ? PCvsMobile ?
- 24. SA Student 18-21 Over 70% have joined a social network Spends close to 3 hours a day online Cell phone =O2 60% log on a few times a day. They care about what their friends think and what they like, not traditional marketing and ads 1in 3 create blogs and groups online
- 25. Internet usage Stats for SA
- 27. They go online mainly from their cell phone and from campus International 17%
- 28. Average time spent daily online 96 Min 67 Min
- 30. They watch less TVand spend more time online
- 31. Engagement with social media CRITICS 70% 44% 42% 21% 79% 77% CREATORS 70% COLLECTORS 83% SPECTATORS 90% JOINERS 96%
- 32. Visiting SN sites, watching videos and using wiki’s more popular than podcasts 79% 70% 63% 59% 40% SPECTATORS JOINERS
- 33. Main networking site visited
- 34. CREATORS At least 1 in 3 students creategroups online and have published their own blog
- 36. Social media has changed our world The power to define and control a brand is shifting from corporations and institutions… …to individuals and communities.
- 37. Brands that stood out
- 38. Converse
- 41. Smirnoff Spin
- 42. Half said they were comfortable receiving advertisements on social networking sites based on their profile activities They also said brandsSHOULD create special applications or provide unique content on social networking sites. KK69 – visual
- 43. Full Research Report The figures and analysis in this report are just a small fraction of the insight available from the research. Access the full research, which contains a much wider range of information: detailed facts, figures and insight that are crucial to understanding how young people are behaving. Contact marc@studentvillage.co.za Blog - www.sv.co.za/marc/ www.twitter.com/marcgh123 www.linkedin.com +27 11 885-3918 www.studentmarketing.co.za