Optimizing WordPress sites for SEO and social media by Miriam Schwab
•Download as PPTX, PDF•
0 likes•1,087 views
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (6)
Similar to Optimizing WordPress sites for SEO and social media by Miriam Schwab
Similar to Optimizing WordPress sites for SEO and social media by Miriam Schwab (20)
More from Miriam Schwab
More from Miriam Schwab (20)
Recently uploaded
Recently uploaded (20)
Optimizing WordPress sites for SEO and social media by Miriam Schwab
- 1. Optimize WP for social networks and search with plugins and code WordCamp Jerusalem Sept. 12, 2011
- 2. Table of Contents • Custom Tab in Facebook with WP • Open Graph • Yoast SEO • Twitter: Tweet and Get it
- 3. Greg Rogers of Pictela: “Nielsen says people visit 2.9 sites a day, and one of them is Facebook.” - Source: eConsultancy
- 8. Create custom tab 1. Go to http://facebook.com/developers 2. Give Developer permission to access your profile.
- 9. Create an app 1. Click on Create New App 2. Choose a name for your app. This is what will appear on the link to the tab.
- 10. iFrame dimensions • Max width 520 px • Max height 800 px. Scrolling bars can be overcome by using the FB.Canvas.setSize javascript function. This will remove the scroll bars: http://developers.facebook.com/docs /reference/javascript/fb.canvas.setsize /
- 11. Page settings • Canvas Page - URL for the app you are creating. This will become the URL for the Facebook app that will appear in your iFrame. • Canvas URL - The actual page on your server with the content to appear in the iFrame. Secure version optional • Same for Tab name and URL
- 12. Add to Page • Now click on View App Profile Page. Here’s our test: http://www.facebook.com/apps/appli cation.php?id=242524409112358 • Click on Add to My Page
- 13. Choose page to add to
- 15. Claim your domain • Insights Dashboard - https://www.facebook.com/insights/ • To access the number of Send button impressions, messages, and referral clicks sent to your site.
- 16. Add tag to header code on site
- 17. Facebook admin ID • On http://www.facebook.com/insights/, click on Insights on top-right • App ID can be used for Like button
- 18. Required Open Graph • Og:type = activity, business, group, organization, people, places, products, entertainment, websites • Og:URL = URL of object • Og:title = title as will appear in fb • Ob:image = URL of primary image, at least 50x50 px • Fb:admins or fb:app_id = A comma-separated list of the user IDs or • Application IDs that have permission to access and change information about your site. To manage multple users, use an Application ID • Og:site_name = name of site/company/brand
- 19. Important Open Graph • Og: description = one or two sentences describing the object, is what makes something seem click-worthy
- 20. Open Graph on site Add this to opening <html> tag: xmlns:og="http://ogp.me/ns#" xmlns:fb=http://www.facebook.com/200 8/fbml Looks like this: <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en- US"xmlns:og="http://ogp.me/ns#" xmlns:fb="http://www.facebook.com/20 08/fbml">
- 22. Yoast’s SEO plugin adds Facebook meta data • Yoast’s SEO plugin has an option to add Facebook OpenGraph meta data to the site. • To do this, go to SEO > Indexation and select the checkbox that says Add OpenGraph meta data:
- 23. Check whether OpenGraph data on site is ok with Linter
- 24. Get people to “buy” your content with a tweet
- 25. Really flexible social icon plugin
- 26. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS!