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Setting Up Your Digital Footprint - Beginner's Toolbox

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A toolbox for helping you set up your digital footprint.
http://www.blancastella.com/setting-up-your-digital-footprint/

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Setting Up Your Digital Footprint - Beginner's Toolbox

  1. 1. SETTING UP YOUR DIGITAL FOOTPRINT Click to add text #casalatinamiami @micaminar @salfrosceno
  2. 2. What's Your Vision & Dream
  3. 3. It Can Get Messy.... So Much To Dooooo!!!!
  4. 4. Hold On To Your Vision It's Your Fuel To Success
  5. 5. Securing Your Brand Check Availability Knowem.com Namecheckr.com Buy Domain Name GoDaddy.com NameCheap.com
  6. 6. LinkedIn
  7. 7. Hosting Your Domain • Host Gator • Blue Host
  8. 8. Exotic Car Life It's All About Great Content!
  9. 9. http://flicker.com/exoticcarlife
  10. 10. https://www.flickr.com/photos/exoticcarlife
  11. 11. VictoryProformance.com Splash Page Plugin: WP Maintenance Mode: https://wordpress.org/plugins/wp-maintenance-mode/
  12. 12. https://instagram.com/p/2mJdScQ8Bq/ Success: Resulted in 1 new client
  13. 13. • About Page • Services (as many pages you like) • Media/Press Page • Testimonials • Think of 4-5 categories • Create 2-4 videos • Min. 4 blog posts per category • Images for each page & post Prepare Content For Website
  14. 14. WordPress Platform as a CMS Foundation For Your Website It's Not Just a Blog! Social Network Member Sites ECommerce Forums Directories
  15. 15. Other Platforms http://www.wsj.com/articles/forget-social-media-build-your-very-own-website-1431453384
  16. 16. Making Images Stand Out (Free) • Canva • PicMonkey • Pixlr • Irfanview • Photoscape • Gimp
  17. 17. Buy Royalty Free Images (Or Use Your Own) • DepositPhotos.com • 123rf.com • Fotolia • Dreamstime • iStock • Getty Images
  18. 18. Batch Resizing, Watermark FastStone.org • Bulk watermark • Bulk resize • Free Masswatermark.com • Bulk resize • Bulk resize • Adds Exif Metadata • $30 Irfanview.com • Bulk resize • Image Editing • Watermark • Save to web • Free • Edit & add Exif data
  19. 19. Compressing IrfanView.com •Need to add plugins •Free JpegMini.com •Simple •Only use is for compressing Google.com •Can set up to upload from smart phone automatically Source comparing compression: http://petapixel.com/2015/05/30/jpeg-compression-test- google-photos-vs-jpegmini/
  20. 20. ScreenCapture Snagit.com • Screen capture • Resize • Effects • Highlight-Text-Draw • Watermark (single photo)
  21. 21. Plugin Responsive Images For Mobile RICG • Resized based on screen size • Does it automatically https://wordpress.org/plugins/ricg-responsive-images/ https://miami.wordcamp.org/2015/files/2015/05/How-To- Optimize-Your-WordPress-Site.pdf
  22. 22. Avs4you.com $59
  23. 23. Very Important! Use only 1 Gmail account for each brand
  24. 24. You Tube Google Drive Google Plus Personal Google Page Business Gmail Confirm Social Accounts
  25. 25. Google Analytics (Website) Google Webmaster Tools Google Insights
  26. 26. Organizational Tools That Sync With Mobile • Trello • Teamwork.com • ToDoist • Evernote • Google Calendar
  27. 27. Email Marketing • MailChimp • Aweber • Constant Contact
  28. 28. CRM Customer Relationship Management & Lead Management • Insightly • PipeDrive • Nimble
  29. 29. Cloud Storage • Dropbox • Box • Google Drive • One Drive(Microsoft) • Amazon S3
  30. 30. Avoid This!!
  31. 31. http://products.office.com/en-us/try-office-365-home
  32. 32. 60 skype minutes per month included 1 Terrabyte per user
  33. 33. Click to add text
  34. 34. http://drive.google.com/
  35. 35. Extra Security
  36. 36. Finding Content • BuzzSumo • Swayy • Alltop • SmartBrief • News.me • Topsy • Feedly • Flipboard
  37. 37. Distributing Content Buffer HootSuite Sprout Social FriendsPlus.Me Everypost
  38. 38. Curation Software/Tools • Storify • List.ly • Scoop.it • CurationSoft
  39. 39. Blanca Stella Mejia Blanca@blancastella.com 305.710.1311 BlancaStella.com @blancastella @micaminar Sal Frosceno Sal@Salfrosceno.com 305.710.7373 SalFrosceno.com @salfrosceno

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