2. Resilience – IFRC definition
The ability of
individuals, communities, organisations, or
countries exposed to disasters and crises and
underlying vulnerabilities to:
anticipate, reduce the impact of, cope
with and recover from the effects of adversity
without compromising their long-term
prospects.
17.07.2013 2Social Media for Good – www.sm4good.com
3. Resilience – IFRC definition
The ability of
individuals, communities, organisations, or
countries exposed to disasters and crises and
underlying vulnerabilities to:
anticipate, reduce the impact of, cope
with and recover from the effects of adversity
without compromising their long-term
prospects.
17.07.2013 3Social Media for Good – www.sm4good.com
4. Resilience – IFRC definition
Ability
Anticipate
Reduce the impact
Cope with
Recover
17.07.2013 4Social Media for Good – www.sm4good.com
5. Resilience – IFRC definition
Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the impact -> Preparedness/response
Cope with -> Preparedness/response
Recover -> Recovery
17.07.2013 5Social Media for Good – www.sm4good.com
6. WHAT IS SOCIAL MEDIA?
17.07.2013 Social Media for Good – www.sm4good.com 6
7. What is Social Media?
“Online technologies and practices that people
use to share opinions, insights, experiences, and
perspectives with each other.” - tvb.org
“Social media is like going to a large party. Put
on your best outfit, try to be entertaining, don't
put own foot in mouth” - @srufo
17.07.2013 7Social Media for Good – www.sm4good.com
8. What are Social Media Platforms?
Online services, websites and mobile phone apps
through which people can communicate publicly.
Facebook
Twitter
YouTube
Blogs
Pinterest
Instagram
Flickr …..
17.07.2013 8Social Media for Good – www.sm4good.com
1,000s of different
platforms – all
based on the same
ideas.
9. 17.07.2013 9Social Media for Good – www.sm4good.com
Traditional communication = one
person is talking to many people
Photo: Andrew Allio on Flickr
10. Photo: Susy Morris on Flickr
Traditional communication =
neatly bottled and presented
11. Photo: Groovnick on Flickr
Social Media =
being a participant in a conversation
12. We have moved from this model …
Source http://www.hypergene.net/wemedia/
13. … to this model of communication
Source http://www.hypergene.net/wemedia/
14. 17.07.2013 14Social Media for Good – www.sm4good.com
Social media is networking!
The bigger and better your network is,
the easier it is to spread your
information.
Interesting people will only connect
with you if you have something
interesting to say.
Don’t be boring – be relevant!
Photo: Patrick Hosely on Flickr
15. This is not a question of
tools, but of having a
social mindset!
17.07.2013 15Social Media for Good – www.sm4good.com
16. My first exposure to „social media“
17.07.2013 16Social Media for Good – www.sm4good.com
1989: Experienced the fall of the
Berlin Wall via BBS
Photo: Gavin Steward
17. Community based communication
17.07.2013 17Social Media for Good – www.sm4good.com
Photo: Gavin Steward
User generated stories written by
people in Berlin and posted to
Bulletin Board Systems more
interesting than traditional media.
26. 17.07.2013 26Social Media for Good – www.sm4good.com
If you think
you are still in
control, your
audience has
probably
already moved
on.
Photo: Joseph Kesisoglou on Flickr
27. What are people doing online?
Facebook: 1.1 billion visitors/month
• 300 million photos uploaded/day
YouTube: 1 billion visitors/month
QQ: 700 million visitors/month
Twitter: 300 million visitors/month
• 175 million tweets are sent/day
Google+: 340 million/month
WeChat (app): 320 million/month
Instagram (app): 40 million photos/day
17.07.2013 27Social Media for Good – www.sm4good.com
Sources: Buzzfeed / The Cultureist / Global Web Index
31. … else nobody
will want to
listen to us any
longer.
Photo: Fulvio Cavagnini
32. 17.07.2013 32Social Media for Good – www.sm4good.com
In 2013, 122 services where removed from the graphic and 113 new were added
33. Exercise
Put a sticker with your National Society Logo
in each column under the right answer
The first set of questions are about your
country, the second set is about your NS
Take some time to look at the board and find
colleagues who are similar to you
17.07.2013 33Social Media for Good – www.sm4good.com
35. Reminder: Resilience
Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the impact -> Preparedness/response
Cope with -> Preparedness/response
Recover -> Recovery
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36. Resilience and Social Media
Ability: What do you need to know to use
social media effectively?
Anticipate: How can it help you prepare for
disasters better?
Reduce the impact: How can you use social
media to improve disaster response?
Cope with and recover: How can it help the
affected population deal with the situation?
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37. 17.07.2013 37Social Media for Good – www.sm4good.com
Social media can encourages
life-saving actions
Source: American Red Cross
38. Social Media and Resilience
Social media can help make your message more
powerful by spreading it faster and
wider and getting people more
interested.
Interested people are more likely to pay
attention to what you are saying.
But: Social media cannot replace your
existing activities.
17.07.2013 38Social Media for Good – www.sm4good.com
39. Thank you!
Timo Lüge
Social Media for Good
www.sm4good.com
timo.luege@gmail.com
Twitter: @timolue
17.07.2013 39Social Media for Good – www.sm4good.com
Editor's Notes
Actively take part in the conversation. Listening when someone else has something to say, adding your own knowledge when appropriate.
Because we are already doing it in other situations.