This presentation was given to 25 practice staff and patient participation group members, along with a 1 1/2 practical session on creating and managing a Facebook Page.

1. Social Media Workshop
15 March 2019
Hoveton and Wroxham Medical Centre

2. Why use social media
Publish a story on
your website
Post story on
Instagram
1000 followers
400 non followers
see your post via a
hashtag or by being
tagged
Post story to
Facebook
1000 followers
20 of your followers
share the post they
average 400 friends
Share story on
Twitter
1000 followers
20 of your followers
share your post they
average 400 friends
Upload to YouTube
as a video
1000 subscribers
20 of your
subscribers share
your video on FB or
Twitter average 400
friends
5000 unique views
To 28,400
potential
views
From 5000
potential
views

3. Benefits of a Facebook Page
• Gives you feedback about your service
• Gives you an interactive platform to
communicate key messages
• Protects the privacy of your staff
• Allows you to have multiple admins
• It’s free
• 30m people in the UK use Facebook
• The most active age group is 23 – 37yrs
• 60% of 52 – 71yr olds use FB regularly
• Free analytics (Insights)

4. Our Facebook Vision
Key national health
messages
System PartnersLocal AuthoritiesCCGs
Community
Organisations
GP Surgery Facebook Pages across Norfolk and Waveney
Your patients receive useful information about the services you provide along with key
health and wellbeing messages
Your patients are better informed, live healthier more active lives, visit your surgery
less and are happier with the services you provide

5. How will we achieve this?
• We need your help
• We will support you
• Together our message will be stronger
• The system works well in GYWCCG
• We have further workshops planned

6. Before you set up a
Facebook Page
Agree as a practice that you want one
Agree who will manage it
Agree who your admins will be
Agree if you’d like support from the
PPG
 If you are a PPG agree your terms
with the practice manager
Agree if you would like a collaborative
arrangement with the CCG

7. The practical bit
Using your own laptops we’re going to
get you to create a FB page (Which we
can delete later).
We will also cover:
• Finding your way round the page
• Settings
• Messages
• Posting
• Events

8. How to create a
Facebook Page?
• Go to facebook.com/pages/create
• Click to choose a Page type
• Fill out the required information
• Click Continue and follow the on-
screen instructions
• Choose header image
• Choose profile image (see
suggested)
• Verify page

9. Safeguarding
Suicide threat on your page –
recommended action
As well as reporting the post
as per FB guidelines (right) by
clicking on the … next to post
Also call the police and notify
your practice manager
immediately

10. Thanks for listening
any questions?