This document discusses key statistics about social media and how organizations can utilize social media platforms. It provides data on the size of Google's search index, daily Google searches and YouTube videos. It then outlines how organizations can create pages, gather fans, measure engagement and follow topics on social media. It emphasizes that social media allows for connecting with others and monitoring discussions.

1. Basics of Social Media Erik Deckers

2. Teh Interwebs Teh Interwebs It’s got TUBES! It’s got TUBES!

14. “ Mass Media” isn’t so massive anymore anymore anymore anymore

15. Newspapers are going online

16. Or just going away

17. But some are starting up

18. How can you reach your audience?

19. Social Media Social Media

20. It’s about sharing who you are and what you think. . . . . . and adding value to other people’s lives

21. Los Angeles Fire Department

22. LA Fire Department TALK

24. LAFD Photos

25. Social media lets you make connections

26. And see who knows whom

31. The social media landscape can be a little intimidating

32. But patterns start to emerge

33. And you can focus on a few

36. Create Pages For Your Organization or Topic

37. Gather Fans & Communicate

42. Measure your Clicks

43. Monitor discussions

44. Create Groups

45. Follow Topics

51. Why blog?

52. To develop trust with existing clients and prospect for new business . to gather and refine my thoughts Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.” Build community, share ideas and best practices on personal growth/development Because I want to Get News Out About My Community peer pressure Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much it gives my thoughts a place to go To write about mistakes I see our clients make. It's great "venting" and educating at the same time. I blog for search , to increase my audience for my business message. I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work I enjoy sharing things I find with other people Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why .

53. Who blogs?

54. Small Business

55. Corporations

56. Newspapers

57. Citizen Journalists

58. Crisis Communication

59. Crisis Communication

60. Public Health Preparedness

61. Public Health Preparedness

62. Government

63. Personal Journal

64. Fuel a Passion

65. Share Stories

66. Why are blogs important?

67. Search, not Surf

68. Source: Pew Internet & American Life Project As many as 90% of all web interactions start with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking

69. This is what we’re looking for.

70. What Should You blog about?

73. Pan Flu? Who’s Talking About It?

74. Government? No.

75. The Media (a little)

76. Private Citizens

77. PEOPLE Are Talking About It

78. They’re Searching For It

79. But Will They Find You?

80. Local Search is Getting Big

81. Thank you! Read me ErikDeckers.com DeckersMarketing.com Tweet me Twitter.com/edeckers Find me SmallerIndiana.com [email_address] Text: 71813 edeckers you@email.com Reach me Any questions? For a copy of this deck