Ideas Shop using social media in campaigns


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How to use social media in your communications campaign

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  • Planning is essential so you can be timely and so your campaign is managed well
  • Detailed risk strategy: Cancer Society example. Sit down with your clients and brainstorm the worst case scenario. The best idea is to include workmates who have nothing to do with the project who will have a fresh perspective. Social media works so quickly that you need to know your doomsday prediction and how to handle it well before your launch.Restrictions. Although it’s not best practice, there will be times when you need to lock down settings. Understand your restrictions before you begin and set these from the outset.Help – divest the ownership for a better campaing.Measurement – lots of tools that can do this for you and I’ll run through some of them here. Others are in the notes. Reporting on social media helps demonstrate its worth.
  • Create a welcome screen and people see the first time they come to the page.Control the messages they see.Give your page a professional look and feelUse the free application Static FBML to create the effect. Some HTML code needed but Google what you need or ask an IT-literate friend
  • Work Facebook to what you want.Static FBML, Extended Info and More Extended Info are great free applications
  • Be an active member of your page – that way when something happens you know about it.Story about managing risk – responding to comments in a friendly way.
  • Post regular status updates – these will show on your followers wallFor big announcements – or a bunch of small announcements message your fansCheck insights to find out how your fans are responding.
  • People online during their social time are more likely to check in on your page, twitter feed etc. Their friends can keep an eye out too and let them know about anything risky that’s happening
  • At Ideas Shop I’m online most so handle our blog and manage our twitter account.
  • Ideas Shop using social media in campaigns

    1. 1. Using <br />social media <br />in your<br />communications <br />campaigns<br />and doing a great job of it<br />
    2. 2. Here’s what I’ll cover today:<br /><ul><li> Adding social media to your communications</li></ul> campaign: in a nutshell<br /><ul><li>Using Facebook well – best practice </li></ul> (Cancer Society Daffodil Day example)<br /><ul><li> How to be part of the community</li></ul> (Featherston Facebook example)<br /><ul><li> Picking the right people to be online </li></ul> + the rewards<br /> (Twitter example)<br />
    3. 3. Here’s what the notes will cover:<br /><ul><li> A range of social media tools, their web</li></ul> addresses and what they’re good for<br /><ul><li> Favourite add-on tools that make social </li></ul> media easier<br /><ul><li> Contact details for when you get stuck
    4. 4. Addresses for the case studies shown today</li></li></ul><li>Explore <br />Listen<br />Ask and answer<br />
    5. 5. Adding social media to your communications campaign<br />
    6. 6. Social media is fast and happening now<br />
    7. 7. Social media.<br /> It’s about people: not about technology<br />Before you chose your social media tools:<br /><ul><li> What is your goal?
    8. 8. Who are your target audience(s)?
    9. 9. What are your key messages?
    10. 10. Have a detailed risk strategy: understand the</li></ul> worst-case scenario before you start. <br /><ul><li> What are your restrictions?
    11. 11. Who can help you run your campaign?
    12. 12. How will you measure success?</li></li></ul><li> Once the planning is done: chose your <br /> social media tool.<br />
    13. 13. Check the demographic of each <br />Ask other people what their recommendations are<br />Know your tools limits and how it can be customised<br />
    14. 14. Still stuck? <br />Ask Google<br />Check<br />
    15. 15. Best practice Facebook <br />
    16. 16.
    17. 17. Customise content <br />
    18. 18.
    19. 19.
    20. 20. How to be part of the community<br />
    21. 21. Three simple rules <br /> Listen before talking <br /> Let go of ego<br /> Share what you know<br />
    22. 22.
    23. 23.
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    25. 25.
    26. 26. Who should be online for you?<br />
    27. 27. People who:<br /><ul><li>Are online during their social time
    28. 28. Enjoy social media
    29. 29. Understand how to make it work best
    30. 30. Status in the company doesn’t matter
    31. 31. Can recognise opportunities </li></li></ul><li>From our Twitter account we have:<br />Gained a new Wellington-based client by responding to a tweet<br />I have written for IABC’s latest CW magazine by answering a tweet<br />Won concert tickets<br />
    32. 32.<br />
    33. 33. Find me online. <br /><br /><br /><br /><br /><br />