Webinar: Physicians and social media. We work with Dr. Kevin Campbell, MD and Dr. Linda Girgis, MD to talk about the ins and outs of social media and how doctors can best use social media to further their careers. Lots of tips to get started.
2. Christian Rubio, Moderator
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Christian has been the Community Director
of SERMO for two years. Shepherding the
community as it more than doubled in size
to over 300,000 physicians.
Twitter: @Sermo
Facebook: Sermo | 2,116 likes
URL: Sermo.com
Blog: Blog.Sermo.com
3. Dr. Kevin Campbell, MD
FACC
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Dr. Kevin Campbell, MD, FACC is an internationally
recognized Cardiologist who specializes in the
diagnosis and treatment of heart rhythm disorders.
Dr. Campbell is the Medical Expert for WNCN and
appears weekly on the NBC17 morning news and
also makes frequent appearances nationally on Fox
News, CBS, and HLN. In addition, Dr. Campbell is a
highly sought after consultant for both industry
partners and physician practices across the US and
throughout the world.
Twitter: @DrKevinCampbell | 104,000+ followers
Facebook: DrKevinCampbell | 1,485 Likes
URL: DrKevinCampbellMD.com
Blog: https://drkevincampbellmd.wordpress.com/
4. Dr. Kevin Campbell, MD
FACC
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Meaningful Use Criteria for Social Media
Treat: Do NOT engage in a doctor-patient
relationship online
Teach: Provide timely and credible education.
Consult: Share medical information and
knowledge
Market: Tell people what makes you special
Become an expert: Establish yourself as a expert
on specific medical topics
~ ACC Scientific Sessions, 2014
5. Dr. Linda Girgis, MD, co-owns a thriving
family practice in South River, New Jersey.
She is a columnist for Physician’s Weekly
and Medical Practice Insider. She has
appeared on NBC News and been quoted
in US News. She recently published her first
book, “Inside Our Broken Healthcare
System.”
Twitter: @DrLindaMD | 17,927 followers
Facebook: DrLindaMD | 433 likes
URL: DrLinda-MD.com
Dr. Linda Girgis, MD FAAFP
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6. Dr. Linda Girgis, MD FAAFP
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Clinical collaboration: instant connection to
thousands of peers
Disseminating information to patients: info during flu
season, or updates about your practice
Medical education between physicians: when
doctors swapped safety protocols around possible
Ebola infections
Building connections: With other doctors, health
care workers, community members
To influence decision makers: ABIM chat on MOCs
~ MedCityNews, 2014
9. Who’s Online?
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~ Pew Research, MedData
Group, MedCity News
But
Doctors and Americans are
on social media at the
same rate, about 71%
Only 40% of doctors use
social media professionally
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Physician Social Networks 29%
Curbsides
Career &
Practice
Management
Advice
Connect
with Peers
Peer
Support/
Venting
11. “Facebook for
Doctors”
Exclusive for doctors to
crowd source patient
cases and discuss
practice challenges
CME Platform
Open to all
prescribers to
attend online CME
courses
“LinkedIn for HCPs”
Open to HCPs,
students &
authorized staff in
doctors’ accounts
“Instagram for
Medicine”
Popular with med
students, open to
public
Public/ Non-HCP Doctors-only
Know your audience and purpose
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12. How Doctors Use SoMe Professionally
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~
MedData
14. Doctors Using LinkedIn:
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34%
Connect
with Peers
Professional
GroupsHospital
& Community
Pages
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21%
Patient
Groups
Doctors Using Facebook
Promote
Your
Practice
Private
Groups
Connect
with Peers
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8%Doctors Using YouTube
Provide
Medical
Information
To Patients
Institution & Assoc.
Information
Lectures
From
Colleagues
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5%Doctors Using Twitter
Twitter Chats
Connect
with Peers
Promote
Your
Practice
Conferences
19. • Be yourself
• Act in the same professional manner as a
real life engagement with colleagues
• Remember HIPAA and “the elevator rule”
• Contribute with news, and medical
information
• Find groups where you can contribute
“your tribe”
Rules of
Engagement
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20. HIPAA
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• Avoid discussion on specific patient medical issues
• Elevator rule
• Patients with specific questions should be referred to their doctors
• Refer people to informative and accurate online sources
• Check work or association guidelines for social media protocol
21. Don’t feed the trolls
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~ image from
Thefrisky.com
22. Don’t feed the trolls
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~ image from
Thefrisky.com
Doctors deal with trolls more than other
professions because of their sometimes
controversial point of view.
23. Don’t feed the trolls
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~ image from
Thefrisky.com
Don’t engage (“feed the troll”), that’s
what they want
24. Don’t feed the trolls
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~ image from
Thefrisky.com
The vast majority are harmless,
but report serious issues to
the social media channel
26. Manage your time
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Check news feeds • Contribute to a discussion • Leave a useful linkCheck news feeds • Contribute to a discussion • Leave a useful link10 Minutes
27. Manage your time
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Check news feeds • Contribute to a discussion • Leave a useful linkCheck news feeds • Contribute to a discussion • Leave a useful link10 Minutes
Check private groups or hashtags • more in-depth discussionCheck private groups or hashtags • more in-depth discussion20 Minutes
28. Manage your time
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Check news feeds • Contribute to a discussion • Leave a useful linkCheck news feeds • Contribute to a discussion • Leave a useful link10 Minutes
Check private groups or hashtags • more in-depth discussionCheck private groups or hashtags • more in-depth discussion20 Minutes
Research items to contribute • Develop career enhancing contentResearch items to contribute • Develop career enhancing content30 Minutes
29. Manage your time
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Check news feeds • Contribute to a discussion • Leave a useful linkCheck news feeds • Contribute to a discussion • Leave a useful link10 Minutes
Check private groups or hashtags • more in-depth discussionCheck private groups or hashtags • more in-depth discussion20 Minutes
Research items to contribute • Develop career enhancing contentResearch items to contribute • Develop career enhancing content30 Minutes
Blog post • Video • Twitter chatsBlog post • Video • Twitter chats60 Minutes