The document summarizes a summer campaign by local NHS services in Great Yarmouth and Waveney to reduce pressure on primary care and A&E departments from the additional 10 million summer visitors to the area. The campaign aims to encourage self-care when possible, use of pharmacies, inform visitors they may not be seen by GPs, promote the 111 service for advice, and raise awareness that A&E is only for emergencies, in order to reduce GP and A&E pressure during the busy summer months. The campaign involved a video, social media, posters, press releases, web banners and emails to get these key messages to visitors and residents.

1. Staff meeting 23 August 2017
Guide to local NHS services
Summer Campaign 2017

2. Why do we need it?
It is estimated that during the summer
months the Great Yarmouth and
Waveney area has an additional 10
million visits.
This results in:
• Increased pressure on primary care
• Increased pressure on acute care

3. Goals of the campaign
1. Reduce pressure on GPs
2. Reduce pressure on A&E

4. How will we achieve this?
1. Encouraging self-care when possible
2. Encouraging use of pharmacies
3. Educating visitors that they may not be seen by a GP when visiting a
surgery
4. Encouraging use of 111 for those who are unsure of what they need to
do and need advice
5. Raising awareness that A&E is for limb and life threatening emergencies
only.

5. How did we get our key
messages out there?

6. Link to video

7. Video link

8. Social media

9. Summary – marketing mix
Evaluation and
feedback for
next year
Press
release
Poster
campaign
Social
media
Stakeholder
letters
Web
banners
Email
signatures

10. Any questions?