Social Media: General


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This is a presentation that was prepared to introduce Social Media to a group of CEOs and business leaders.

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Social Media: General

  1. 1. “Social Media Strategy, Implementation, Tracking & Reputation Management for Business”<br />
  2. 2. Who is UZoom Media? <br /><ul><li>Full service Social Media Consulting Firm
  3. 3. Social Media Strategy, Implementation, Tracking, and Reputation Management
  4. 4. Locally owned
  5. 5. Lansing based
  6. 6. Globally focused</li></li></ul><li>Social Media is changing…everything!<br /><ul><li>The way consumers get and use information
  7. 7. Broadcast Website Banner Ads Internet Search Google Ads Finding consumers where they spend time online (Facebook, Twitter, etc.)
  8. 8. How consumers form their brand loyalties
  9. 9. It’s all about engagement, baby!</li></li></ul><li>Why does Facebook Marketing Work?<br /><ul><li>500 million users can’t be wrong!
  10. 10. 50% of those users log in every day
  11. 11. The average user is connected to 80 community pages, events, or groups</li></ul>Average user creates 90 pieces of content each month<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. <br />When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….<br />
  12. 12. What’s this Twitter thing anyway?<br />Twitter is a micro-blog where you comment in 140 characters or less<br />The object is to follow people in your service area and engage them so they will follow you back.<br />It’s like a cocktail party on the web (and without cocktails!) It’s a relationship starter.<br />Again, it’s all about the engagement!<br />
  13. 13. Why does Twitter work?<br /> Consumers like instant information that finds them. If they follow you, they will know what your daily specials are without having to look for them.<br />Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand.<br />People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!<br />
  14. 14. A Basic Plan for a Restaurant, Bar, or Club<br />Facebook Page with a custom tab that shows pictures of your food and pertinent information IMMEDIATELY when a potential client lands on your page.<br />
  15. 15. Basic plan cont…<br />A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results.<br />
  16. 16. LinkedIn<br />LinkedIn is a social network for professionals. It allows users to “show” their network to others, connect to people they already know, and establish new business relationships with others connected to their network.<br />Users can also connect to alumni, industry, or other professional groups. <br />LinkedIn groups can be created in any subject and by any member of LinkedIn. Some groups are specialized groups dealing with a narrow domain or industry whereas others are very broad and generic in nature.<br />
  17. 17. Basic plan cont…<br />A plan that includes:<br />Social Media Assessment<br />Conduct Social Media Survey<br />Identify Social Media Purpose Statement<br />Define Measureable Results<br />ROI, both Return on Investment and Return on Influence<br />Research & Strategy Building<br />Determining where your target audience spends time online<br />Strategy Building<br />Timeline & Investment<br />
  18. 18. YouTube<br />Exceeds 2 BILLION views a day<br />Nearly double the prime-time audience of all three major US broadcast networks COMBINED<br />24 hours of video uploaded every MINUTE<br />Average person spends 15 minutes PER DAY on YouTube<br />More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS<br />
  19. 19. Will you jump on the bandwagon?<br />…Or will you be left behind?<br />
  20. 20. UZoom Media on Social Media<br />Twitter: @UZoomMedia<br />Facebook:<br />Website:<br />Email:<br />
  21. 21. Meet the UZoom Media Team <br /><ul><li>Anne Craft: President & Consultant
  22. 22. @AnneCraft06
  23. 23. Jennifer Middlin: Consultant
  24. 24. @JMiddlin
  25. 25. Tabitha McAuley: Research & Implementation Specialist
  26. 26. @TabMcAuley
  27. 27. Sarah Vogel: Intern
  28. 28. @SarahKVogel</li>