Social Media and CME at Mayo Clinic

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Slides from Tony Hart's presentation as part of Social Media Grand Rounds at Mayo Clinic on May 14, 2014.

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Social Media and CME at Mayo Clinic

  1. 1. @MayoMedEd Problem. @MayoMedEd Mayo Clinic has all of these great resources on MayoClinic.org… How can we spread the word?
  2. 2. @MayoMedEd
  3. 3. @MayoMedEd Solution. @MayoMedEd Social Media. That’s where the patients are!
  4. 4. @MayoMedEd Social Media Works for Reaching Patients… Account: Followers: Facebook 511,000+ Page likes YouTube 12,600,000+ Views Twitter - @MayoClinic 777,000 Followers
  5. 5. @MayoMedEd
  6. 6. @MayoMedEd …Can Social Media Reach Medical Professionals? Pulling CME into the Social Media Realm CME
  7. 7. @MayoMedEd Interest Timeline #MedEd was popularized on Twitter Early Adopter MDs jump on Twitter, FB, YT Social Media Health Network was born 2011 STIM CME Conference CME Conference Hashtags & Symplur.com ramps up CME Conference Apps catch on PRESENT
  8. 8. @MayoMedEd So how have we addressed this trend… @MayoMedEd …toward social media in CME?
  9. 9. @MayoMedEd Mayo Clinic CME App • App Walkthrough
  10. 10. @MayoMedEd Mayo Clinic Cardiovascular Blog
  11. 11. @MayoMedEd Mayo Clinic @MayoClinic An integrated clinical practice, education and research institution specializing in treating patients. Account maintained by @MayoClinic/MCCSM. Minnesota, Florida, Arizona MayoClinic.org Mayo Clinic MedEd Twitter Account
  12. 12. @MayoMedEd
  13. 13. @MayoMedEd Resources 1 • Slide 2 [Mayo Patient Resources]: – www.mayoclinic.org • Slide 4 [Mayo Social Media Stats]: – www.facebook.com/MayoClinic – www.twitter.com/MayoClinic – www.YouTube.com/MayoClinic • Slide 5 [Mayo Medical Professional Resources]: – www.mayo.edu/cme – http://www.mayoclinic.org/medical-professionals
  14. 14. @MayoMedEd Resources 2 • Slide 7 [Timeline – Symplur]: – http://www.symplur.com/healthcare-social- media-analytics • Slide 9 [Video Demo/Cadmium CD App Site]: – https://www.youtube.com/watch?v=Lj5UhjPUHr8 – http://www.cadmiumcd.com/CadmiumCD/start.a sp • Slide 10 [CV Blog]: – http://cvblog.mayo.edu • Slide 11 & 12[@MayoMedEd Twitter]: – www.twitter.com/MayoMedEd

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