MoMo@JMW 2014 - IDC on "Future of Mobile Marketing"

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IDC presentation presented on Jakarta Marketing Week 2014. IDC discussed why, what, and how brands and companies should embark on mobile marketing.

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MoMo@JMW 2014 - IDC on "Future of Mobile Marketing"

  1. 1. The  Future  of  Mobile  Marke1ng   Sudev  Bangah,     Associate  Director  &  Head  of  Indonesia  Opera;ons   12  May,  2014  
  2. 2. Simplis;cally,  this  is  why  everyone  needs  a   mobile  marke;ng  strategy   ©  IDC      Visit  us  at  IDC.com  and  follow  us  on  TwiLer:  @IDC   2   4%   80%   3%   13%   Forecasted  3.35  million  notebooks  end  2013,  3.31  million  end  2014   Total  of    3.6  million  tablets  end  2013,  4  million  end  2014   Total  10  million  Smart  Phones  end  of  2013,  16  million  end  2014     44  million  Feature  Phones  end  2014   Emerging  Tech  Savvy   Consumers   •   128%  mobile  penetra;on   •   #1  TwiLer  popula;on  with  15   tweets  per  second     •   58.7m  people  access  the  internet   via  mobile  operators   • 5.4m  people  access  the  internet   via  fixed  line  connec;ons   •  11.6  million  users  in  Jakarta   alone  –  2nd  highest  city  in  the   world,  and  48  million  users   country  wide  –  the  4th  highest  in   the  world   •  29  million  users  in  Indonesia.   Indonesians  post  2.4%  of  10.6   billion  tweets  daily.   Source:  Brand24,  2013  
  3. 3. Mobile  Adopters  and  Technophiles  are  more  heavily  found  in  Malaysia   and  Indonesia  than  in  Vietnam,  where    a  par;cularly  large  segment  of   advice  seekers  exists   ConsumerScape 360° G1. We'd like to understand your attitudes about electronics. Please select the one statement from each set that best describes you and the one item from each set that least describes you. Consumer Market Segments - SEA Vietnam Malaysia Indonesia
  4. 4. ©  IDC      Visit  us  at  IDC.com  and  follow  us  on  TwiLer:  @IDC   4   +   +  +   10.3%  Migra;ng   28.2%  Increase  Spending   54%  Migra;ng   35.3%  Increase  Spending   70%  Migra;ng   60.4%  Increase  Spending   84%  Migra;ng   27.7%  Increase  Spending   §  Mobility  has  emerged  as  the  number  1  technology  of  investment  in  2014  and  beyond   §  Coupled  with  Social  Business,  where  the  strategy  is  to  maximize  on  online  and  mobile  marke;ng   §  BYOD  and  CYOD  dicta;ng  how  future  business  is  done  in  Indonesia    -­‐  quick,  agile,  smart  and   effec;ve   A  Market  of  Millions  to  Millions  of  Markets   CMO  is  Equipped  with  a  New  Tool  
  5. 5. Indonesia  IT  Influence  on  Marke;ng   5   M3:  Does  marke;ng  spend  on  IT?     M4:  From  a  ICT  perspec;ve,  what  are  the  areas  most  important  to  your  role/BU  in     2013-­‐2014?     Does  marke;ng/CMO  spend  on  IT?(Yes)   Expanding  social  media  influence  &  increase  digital  presence  (online,   mobile,  analy;cs)   Leverage  cloud  to  beLer  manage  customer  experience   Use  mobility  to  up  corporate  image  via  marke;ng/field  sales  personnel   (i.e.  create  a  mobile  strategy)   Deploy  marke;ng  automa;on  tools  to  improve  processes  such  as   measuring  marke;ng  effec;veness  &  ROI   IT-­‐led  crea;ve  design  &  output  deliverables   Controlling  MDF,  contra  revenue/spend  &  channels  spend   Harnessing  Big  data/predic;ve  analy;cs  to  improve  customer  churn,   target  new  customers  &  drive  share  of  wallet  spend  
  6. 6. Key  Areas  to  Note  In  Your  Mobile  Marke;ng   Campaign   1.  Consider  the  Medium  –  Mobile  device  screens  are   varying  in  size  and  over  complica;ng  messages  can  lead  towards  the  user  reading   things  like  this   2.  Know  your  Audience  –  If  you’re  targe;ng  local,  keep   it  local,  if  you’re  targe;ng  fashionistas,  keep  it   fashionable   3.  Integrate  your  Marke<ng  Pla?orms  –  Whether  you   decide  to  market  via  mobile,  internet,  sms,  email  or   other  mediums:  keep  it  seamless   ©  IDC      Visit  us  at  IDC.com  and  follow  us  on  TwiLer:  @IDC   6  
  7. 7. Thank  You   sbangah@idc.com   ©  IDC      Visit  us  at  IDC.com  and  follow  us  on  TwiLer:  @IDC   8  
  8. 8. SMILE! IT’S MONDAY This slide was presented in Jakarta Marketing Week 2014 “NETIZEN Hour” a joint event MarkPlus & MobileMonday Indonesia @ 12 May 2014  
  9. 9. Is a non-profit networking community of professionals and businesses in the mobile industry. We are part of worldwide MobileMonday (MoMo) network. Our intention is to encourage innovation in the industry and to increase relevance of mobile technology in real life through open, honest communications, facilitated by the networking event. www.mobilemonday.co.id @idmomo idmomo idmomo

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