The document discusses the evolving e-commerce landscape in Indonesia, highlighting the rapid increase in mobile internet usage and the significant social media presence, particularly on platforms like Facebook and Twitter. It also examines the barriers and drivers for online shopping, identifying concerns such as product quality and delivery times for buyers, along with motivations for sellers. Furthermore, it outlines key strategies for success in e-commerce, including effective marketing, logistics, and understanding market regulations.

1. E-commerce
TThhee NNeexxtt BBiigg TThhiinngg??

2. The
INDONESI
AN Dream

4. Current Indonesia
Digital Landscape

5. Overview
Sources: The Jakarta Post, GfK Roper Reports® Worldwide 2013 Market Briefing Indonesia

6. Internet User Behavior
mobile desktop notebook tablet
Source : APJM, Profil Internet Indonesia, December 2012
Device used
66% 52% 45% 2%
Mobile Internet is Making Gains, Aided by The
Proliferation of Affordable Smartphones
Manufactured In China, Along With More
Affordable Data Packages
Location by device type

7. Mobile Internet Usage

8. Indonesia Social
Media Landscape

9. Social Media Penetration

10. Popular Social Media

11. Facebook User
Indonesia is the 4th
largest Facebook
population in the world
That’s
90%
Of internet users
in Indonesia
65M
On average,
people use
Facebook every
month in
Indonesia
Twitter User
Twitter, the one of the most
popular social media platform in
Indonesia, has 29 million Indonesian
users.
By 2012, the number of tweets
posted in Indonesia already reached
around 200 millions per day, and
most of them were from Jakarta,
making it the busiest city on Twitter.

12. Youtube User Google+ User

13. So who is our target
audience?

14. Source: MarkPlus Insights NeGzen Survey
-2014
Overview

15. Source: Survey Index E-commerce, Rakuten -
2013
Overview

16. Online Purchase

17. Payment Method

18. POTENTIAL TARGET AUDIENCE
DEMOGRAPHIC

19. But what is the barrier for
people to go and buy online?

20. Buy
&
Pray

21. Buyer Barriers
• Different standards of
product size / specification.
• Being cheated.
• Delivery time
Seller Barriers
• Low price bargain
• Overdue payment
• Delivering purchased
item
Source: MEC qualitative study 2013
Buyers are afraid of the
product quality, delivery
time and being cheated
by seller
Seller wants to get their
money as fast as they
can while delivering the
item is also a barrier for
them
There’s still a quality product gap between expectation and reality.
Delivery time also become barriers as they are so eager to get the items
once they paid it.

22. Buyer
Driver
• Wide options.
• The easiness.
• Cheaper price.
• Rare items.
• Practical
Seller
Driver
• Good price (profit)
• Easy to use platform
• Fast selling
• Additional income
• No boundaries
• Add friends
Source:
MEC qualitative study 2013
When consumer getting
the items they want
easily, right price,
practical on a online
market place, they
consider them selves as
being lucky
When seller can sell
their product easily,
practical, good margin,
fast and have added
value they consider the
place as their lucky
shop

24. Things to consider
Source:
socialcommercetoday.com, blog.squeakywheelmedia.com, interbranddesignforum.com

25. E-commerce
101

26. Ecommerce Business Model
MMAARRKKEETTPPLLAACCEE DDAAIILLYY DDEEAALLSS OONNLLIINNEE RREETTAAIILLSS CCLLAASSSSIIFFIIEEDD AADDSS
These e-commerce platform in Indonesia has reached averagely not less
than 10% of total internet users*. That is equal to total population in
H* Soounrceg : CkomoScnorge i n * * 2So0urc1e 2: wo r(ld7 bmank io**).
Source:

27. E Commerce Behaviour in Indonesia
Social Net.
Mailing List
IM
Forum
Classifieds
E-Marketplace
Online Retail
institutional
Trust
&
Relationshi
p
personal
Transaction Features
Advertising Fulfillment
Source:

28. Full Stack E-commerce Variable
Assortment
The collection of goods or services that a business provide to consumers
Marketing
Online and Offline marketing activity for the business provided
Payment Gateway
The collection of goods or services that a business provide to consumers
Logistic & Delivery
Own warehouse and delivery
Customer Service
Loyalty and customer complaint handling

29. The Challenges

30. Things to do
Promotion and pricing strategy
Fast shipping
Solid Marketing Strategy
Test the water before you jump
Carefully select your market and platform
Know the Government regulatory and product
restriction

31. How to measure Success
Keep it simple
and Measure
daily
Net margin/Revenue
Customer lifetime value
Marketing spending
Customer data

32. Thank You