Forum SDM Bali LSP Pemasaran

1. Lembaga Sertifikasi Profesi (LSP)
Pemasaran

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Calon Pemohon
Pendaftaran
Review
Proses Asesmen
Sesuai persyaratan
Uji KompetensiSertifikat
Belum Sesuai
Persyaratan
Belum
Kompeten
Belum Kompeten
Kompeten
Kompeten

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13. Qualification Focus of Qualification/Description
Occupational/Job titles at this level may
include but are not restricted to
Mengidentifikasi elemen pemasaran
perusahaan
Mencerminkan peran individu yang menggunakan
konsep teoritis pengetahuan tertentu secara umum
Untuk :
• Menyelesaikan pekerjaan dalam lingkup yang luas
baik pada area kompetensi penjualan (sales), layanan
(service), maupun pengelolaan merek (brand)
• Memformulasikan masalah penyelesaian prosedural
sesuai dengan kompetensi area kerjanya
• Mengelola kelompok kerja dan menyusun laporan
tertulis secara komprehensif:
• Bertanggung jawab pada pekerjaan sendiri dan
dapat diberi tanggung jawab atas pencapaian hasil
kerja kelompok, khususnya di bidang marketing
Sehingga dapat menunjukkan kinerja dengan mutu
dan kuantitas yang terukur.
Customer Service
Executive
customer service
representative - call
centre
Melaksanakan komunikasi efektif
Marketing
Executive
customer satisfaction
representative
Melaksanakan penulisan bisnis (business
writing)
Sales Executive
complaints clerk -
customer service
Sales Co-
coordinator
Call Center SupervisorMelakukan pendekatan kepada calon
pelanggan potensial
Melaksanakan keterampilan penjualan
Account Executive
Brand Executive
Menyusun rencana aktifitas penjualan
Junior Project
Manager
Mewujudkan kepuasan pelanggan
Event Coordinator
Menangani keluhan pelanggan
Brand Activation
Officer
Merencanakan Riset Terhadap sebuah
Merek
Telemarketing
officer
Mengolah data Riset
Marketing
Coordinator
Melaksanakan Event (bagian dari
komunikasi merek)
Sales & Promotion
Coordinator

14. 14
MarkPlus Institute
Certification Program
Program Profile
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Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

15. Latar Belakang & Tujuan
Penawaran Program
Tahapan Pelaksanaan Program
Lampiran
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16. Latar Belakang dan Tujuan
MEA (Masyarakat Ekonomi Asean) menjadikan ASEAN sebagai kawasan dengan
daya saing tinggi, hal ini disebabkan karena adanya;
• Aliran bebas barang,
• Bebas jasa, bebas investasi,
• Bebas tenaga kerja terdidik,
• dan bebas modal
Pemberlakuan MEA mendorong upaya Peningkatan Kompetensi di Semua Bidang
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17. Adanya SKKNI Nomor 389 Tahun 2013 tentang kompetensi di area kerja pemasaran yang ditetapkan oleh
Menteri Tenaga Kerja dan Transmigrasi RI pada 31 Desember 2013 dapat menjadi sumber acuan dalam
mengukur kompetensi tenaga di bidang pemasaran, dari beragam latar belakang industri.
SKKNI Nomor 389 Tahun 2013 menjadi acuan pengembangan Kompetensi area kerja Pemasaran
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Latar Belakang dan Tujuan

18. Meningkatkan pengetahuan peserta tentang pemasaran,
khususnya di bidang penjualan, layanan, dan pengelolaan
merek secara garis besar.
Knowledge
Membekali setiap peserta dengan elemen kompetensi yang
dapat digunakan pada fungsi kerja hariannya pada tingkat
operasional, manajerial dan stretjik.
Skills
Attitude
1
2
3 Mendorong para peserta untuk dapat mengubah pola
pikirnya bukan hanya pada hal teknis, tetapi juga penerapan
terhadap konsep pemasaran pada keseharian kerjanya.
MICP dibentuk dengan tujuan untuk mendukung upaya peningkatan kompetensi khususnya pada
area kerja Pemasaran
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Latar Belakang dan Tujuan

19. Latar Belakang & Tujuan
Penawaran Program
Tahapan Pelaksanaan Program
Lampiran
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20. Penawaran Program
Conceptually rigorous Practically relevant
Materi yang diajarkan di kelas tutorial dan diujikan kepada peserta merupakan perpaduan antara
konsep-konsep akademis dengan contoh praktis dari dunia bisnis
MICP menggabungkan konsep dengan praktik
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21. MICP adalah Program sertifikasi yang dimiliki oleh MarkPlus
Level
Subject
SA 3
Sales
Strategy
SA 2
Sales
Management
SA 1
Sales
Operations
SE 3
Service
Strategy
SE 2
Service
Management
SE 1
Service
Operations
BR 2
Brand
Management
BR 1
Brand
Operations
BR 3
Brand
Strategy
MarkPlus Institute Certification
Program (MICP) adalah program
tutorial yang dipersiapkan untuk uji
kompetensi (sertifikasi) yang
mencakup tiga jenis kompetensi:
 Sales (SA)
 Service (SE)
 Brand (BR)
Setiap kompetensi terbagi lagi ke
dalam 3 level yang berbeda:
Operational, Managerial, dan
Strategic.
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Subject Subject
Penawaran Program

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MarkPlus Institute Certification Program (MICP)

23. Agenda Training:
Kompetensi bidang Penjualan tingkat Operasional
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Basic Marketing
Effective Communication
Techniques
Selling Skill: Probing and
Presenting Solution
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Basic Marketing Business Writing
Selling Skill: Handling Objection,
Negotiation and Closing
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Class Activity Selling Skill: Prospecting Role Play
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Class Presentation Selling Skill: Approaching Sales Plan
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Penawaran Program

24. Agenda Training:
Kompetensi bidang Penjualan tingkat Manajerial
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Business Landscape Analysis
Market Segmentation
and Goal Setting
Effective Coaching
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Marketing Strategy
for Sales Manager
Recruiting Sales Force Effective Counseling
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Business Landscape Analysis:
Exercise
Account Planning I
Coaching and Counseling:
Exercise
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Marketing Strategy:
Exercise
Account Planning II Class Activity: Role Play
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Penawaran Program

25. Agenda Training:
Kompetensi bidang Penjualan tingkat Stratejik
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Business Landscape Analysis Sales Forecasting
Sales Performance
Evaluation
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Marketing Strategy
for Sales Director
Sizing and Structuring
Sales Force
Designing Compensation
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Class Activity Case Study Case Study
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Class Presentation Class Presentation Class Presentation
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Penawaran Program

26. Agenda Training:
Kompetensi bidang Layanan tingkat Operasional
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Basic Marketing
Communication Style &
Listening Skill
Delivering Service
Excellence
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Basic Marketing
Verbal & Non Verbal
Communication
Professional Grooming
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Class Activity Role Play
Handling Customer
Complaint
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Class Presentation Business Writing Role Play
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Penawaran Program

27. Agenda Training:
Kompetensi bidang Layanan tingkat Manajerial
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Business Landscape Analysis
Managing Customer Loyalty
Program
Managing Service
Environment I
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Marketing Strategy
for Service Manager
Managing Moment of Truth
Managing Service
Environment II
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Business Landscape Analysis:
Exercise
Role Play Role Play
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Marketing Strategy:
Exercise
Class Presentation Class Presentation
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Penawaran Program

28. Agenda Training:
Kompetensi bidang Layanan tingkat Stratejik
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Business Landscape Analysis Branded Service I
Designing
Service Blueprint I
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Marketing Strategy
for Service Director
Branded Service II
Designing
Service Blueprint II
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Class Activity Case Study Case Study
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Class Presentation Class Presentation Class Presentation
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Penawaran Program

29. Agenda Training:
Kompetensi bidang Merek tingkat Operasional
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Basic Marketing
Effective Communication
Techniques
Research On Brand II
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Basic Marketing Business Writing Research On Brand II
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Class Activity Research On Brand I Class Activity
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Class Presentation Research On Brand I Event Management
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Penawaran Program

30. Agenda Training:
Kompetensi bidang Merek tingkat Manajerial
SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Business Landscape Analysis
Marketing Plan I:
Product Tactic
Developing
Marketing Plan
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Marketing Strategy
for Brand Manager
Marketing Plan II:
Price Tactic
Marketing Plan
Presentation
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Business Landscape Analysis:
Exercise
Marketing Plan III:
Place Tactic
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Marketing Strategy:
Exercise
Marketing Plan IV:
Promotion Tactic
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Penawaran Program

31. SESSION DAY 1 DAY 2 DAY 3
I
09.00 – 10.30
Business Landscape Analysis Brand Equity
The Philosophy of
Brand Valuation
10.30 – 10.45 Coffee Break
II
10.45 – 12.00
Marketing Strategy
for Brand Director
Managing Brand Portfolio
Brand Valuation
Methodology
12.00 – 13.00 Lunch Break
III
13.00 – 15.00
Class Activity Case Study Case Study
15.00 – 15.15 Coffee Break
IV
15.15 – 17.00
Class Presentation Class Presentation Class Presentation
Agenda Training:
Kompetensi bidang Merek tingkat Stratejik
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Penawaran Program

32. Latar Belakang & Tujuan
Penawaran Program
Tahapan Pelaksanaan Program
Lampiran
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33. Tahapan Pelaksanaan Program
Hasil Ujian dan
Penyerahan
Sertifikat
Deskripsi:
Pengumuman
kelulusan peserta
dan penyerahan
sertifikat
Pemeriksaan
Ujian
Deskripsi:
Pemeriksaan
hasil ujian
sertifikasi oleh
Tim analyst
MarkPlus
Institute
Ujian Sertifikasi
Deskripsi:
Pelaksanaan
Ujian Sertifikasi
berupa ujian
tertulis yang
akan diberikan
kepada peserta
sertifikasi
Training
Sertifikasi
Deskripsi:
Training yang
akan diadakan
oleh MarkPlus
Institute dengan
Pengajar dari
kalangan praktisi
level managerial
ke atas dengan
pengalaman
bekerja minimal
15 Tahun
Tahapan Pelaksanaan Sertifikasi
Tahap 1
3 Hari
Tahap 2
1 Hari
Tahap 3
2 Minggu
Tahap 4
1 Minggu
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34. Latar Belakang & Tujuan
Penawaran Program
Tahapan Pelaksanaan Program
Lampiran
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35. ©2015 MarkPlus Institute
Fasilitator CV Fasilitator Training MarkPlus dan Sertifikasi
Chandra
Facilitator
MarkPlus Institute
Areas of Expertise
 Sales & Distribution
 Brand & Communication
 Service & Loyalty
 Leadership
Work Experience
 Founder & Director of PT Inti Graha Propertindo (2013 – Present)
 Director of PT Usaha Entertainment Indonesia (2011 – Present)
 Leasing Manager – The Capital Residence, Jakarta (2008 – Present)
 Leasing Supervisor Mall Emporium Pluit – Agung Podomoro Group (2006 – 2008)
 Marketing Executive – PT Global Freight Semesta (2005 – 2006)
 Sales Executive – PT Duta Pertiwi, Tbk (2002 – 2005)
 Sales Senior Staff – PT Trikomsel Multimedia (2000 – 2002)
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36. ©2015 MarkPlus Institute
Fasilitator CV Fasilitator Training MarkPlus dan Sertifikasi
Areas of Expertise
 Sales Management
 Retail and Distribution
 Marketing Management
 People Development
Work Experience
 General Manager, Learning & Development Human Capital – PT. Excelcomindo Pratama
 GM Channel Partnership, Sales & Marketing Department – PT. Excelcomindo Pratama
 GM Sales Operation, Sales & Marketing Department – PT. Excelcomindo Pratama
 GM Product, Xplor , Sales & Marketing Department – PT. Excelcomindo Pratama
 GM Contact Management – PT. Excelcomindo Pratama
 GM Retail Operation, Sales & Marketing Department – PT. Excelcomindo Pratama
 Senior Manager Sales Operation Jabodetabek – PT. Excelcomindo Pratama
 Director of Operation – PT. Sarnafil Indonesia
 Director of Operation – PT. Powercom
 Business Manager – PT. Mitra Sembada Informatika (Business Unit of Metrodata Indonesia)
 Business Manager – PT. Metrodata Indonesia for Nixdorf Computer
Suherjanto Tanumihardja
Facilitator
MarkPlus Institute
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37. ©2015 MarkPlus Institute
Fasilitator CV Fasilitator Training MarkPlus dan Sertifikasi
Chelsea Gozali
Facilitator
MarkPlus Institute
Areas of Expertise
 Service & Loyalty
Work Experience
 Instructor – Tarumanegara University
 Lecturer of Communication Faculty – John Robert Powers
 General Manager of Sales & Marketing – PT Maju Mandiri Utama, Indonesia
 Network Sales Manager – PT SMART FM Network, Indonesia
 Branch Manager – PT Istana Argo Kencana, Indonesia
Lecturing Experience
 Service Management
 Presentation Skill
 Professional Appearance
 Professional Grooming
 Professional Etiquette
 Personality Development
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38. ©2015 MarkPlus Institute
Fasilitator CV Fasilitator Training MarkPlus dan Sertifikasi
Ardhi Ridwansyah
Facilitator
MarkPlus Institute
Areas of Expertise
 Human Resource Management
 Strategy & Marketing
 Brand & Communication
 Sales & Distribution
 Service & Loyalty
 Assessor of Competency
Work Experience
 Chief Operations - Markplus Institute
 Head of Knowledge Management & Development – MarkPlus Institute
Lecturing Experience
 In-house Training
 Public Training
 Coaching Clinic
 Campus Marketeers Club
 MarkPlus Simposium
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39. ©2015 MarkPlus Institute
Investment Fee MarkPlus Institute Certification Program
MarkPlus Institute Certification Program
Topic Tutorial Class Durasi Ujian
Tingkat Operational Rp 5.000.000,-/orang 3 hari Rp 850.000,-/orang
Tingkat Manajerial Rp 6.500.000,-/orang 3 Hari Rp 1.200.000,-/orang
Tingkat Stratejik Rp 7.500.000,-/orang 3 Hari Rp 2.200.000,-/orang
Keterangan:
• Jumlah quota minimum dalam satu kelas adalah 15 peserta, dan maksimum 25 peserta per kelas.
• Pada kelas 3 hari, MarkPlus Institute akan menyediakan fasilitator, ruang kelas, hard copy dan soft copy salinan
materi dan tools latihan hard copy dan soft copy, 2x snack, 1x makan siang serta materi ujian sertifikasi.
• Harga tersebut sudah termasuk PPN 10%.
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40. For further information, please do not
hesitate to contact us:
P: +62 21 5790 2338 ext. 217/208
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