The document provides 8 tips for leveraging smartphones for marketing. It discusses how mobile is an integral part of people's lives and how they use their phones for local searches, purchases, and taking action quickly. It emphasizes understanding user behaviors and device capabilities, defining the role of mobile in one's marketing strategy, testing approaches, and tracking results. The ultimate goal is to meet customers where they are on their mobile devices to drive local awareness, purchases, and loyalty.

1. 8 tips to leverage smartphones for marketing © promobikes.eu

2. mobile is sexy @

3. critical mass

4. mobile is in our DNA reach local content purchase intent local advertising solutions

5. 2.5M downloads

6. 30% of our digital searches coming from mobile (March 2011) usage

7. mobile marketer = astronaut

9. ultimate tool for local marketing.

12. the mobile/social generation

13. not just the young cool dudes Wait, I’m updating my status on FaceBook!

14. Source: Quorus Consulting Group

15. covers the whole purchasing process Awareness Purchase decision (Transaction)

16. “ I’m ready to buy. Are you ready to sell?”

17. 77% have contacted a business following a local search on their phone. Source: Google/IPSOS

18. 44% have purchased following a local search on their phone Source: Google/IPSOS

19. 88% have taken action in less than 24 hours! Source: Google/IPSOS

21. in control

22. confidentiality © Idea go / FreeDigitalPhotos.net

29. usage by platform 60% 15% 15% Web Mobile 10% Source: YP.ca mobile

31. presence: audience already there…

32. Price information 49% Product Info / reviews 44% Promotions / Coupons 40% Inventory 34% Locate retailer 54% Use their phone when shopping Source: Google/IPSOS 79%

33. geo-based marketing = answer! ??? Location Products Promotions

35. http://www.flickr.com/photos/nsub1/2281211792/ the state of your mobile destination?

36. © bumptap

37. © bumptap

39. content distributed to partners

40. mobile placement: stand out!

41. SEM

42. « Display » Source: iAD

43. Brand Filter National Mobile Placement Local

44. Sample Only

47. emerging models

48. « check-in »

49. « geo-fencing »

50. customer experience & loyalty

51. comparative shopping

52. product = discussion topic

54. 9 tip th

55. [email_address] @matthieuhoule linkedin.com/in/matthieuhoule thanks!