This document discusses low budget, high impact marketing strategies using the example of the movie "Ayat-Ayat Cinta". It highlights how the movie became the best-selling film in years through creative low-cost marketing tactics. These tactics included the director taking on a salesman role to promote the film and leveraging online platforms like blogs and social media to generate buzz around the movie. The document argues that smart, low-budget marketing approaches can be very effective at driving awareness and interest if done creatively.

1. Low Budget
and High Impact
Marketing
Yuswohady
Chief Executive of MarkPlus Institute of Marketing (MIM)
www.yuswohady.com
2008 MarkPlus Institute of Marketing
Session 3 – Page 1/34

2. EXAMPLE
AYAT-AYAT CINTA
IS
LOW BUDGET HIGH IMPACT MARKETING
2008 MarkPlus Institute of Marketing
Session 3 – Page 2/34

3. Ayat-ayat Cinta: The best-selling movie in years
2008 MarkPlus Institute of Marketing
Session 3 – Page 3/34