Digital Economic growth projection in Indonesia in 2018, political year, regional elections are taking place in some provinces and next year 2019 biggest democracy party is presidential and vice presidential election. It is estimated that digital campaign spending will rise significantly, political spending through the highest social media and advertising services on the internet will be met by candidates for future leaders. Please contact me if you would like more information to win a digital match at email: idigitalnation@gmail.com

1. INDONESIA
DIGITAL ECONOMIC
OUTLOOK 2018
BARI ARIJONO
Founder & CEO Digital Enterprise Indonesia |
Presiden Digital Training Center | Public Speaker
Digital Economy, Fintech & Blockchain | Author
Indonesia Digital Nation | bari@digitalenterprise.co.id
This is our BIG Dream, Digital Economy is our Future

5. 8 Digital Market

6. 9 Platform Economy

7. Only investing $1,000in BITCOINS would
have been more profitablethan in Digital
Platforms
Pay-off in Mar 2017 for a
US$1,000 investment in Jan 2012
Digital ASSETS

8. Top 10 Digital CEO

10. • Food delivery is the most dynamic eServices market,
with revenues expected to triple by 2021. Selling food
onlineis a promising business – especiallyin the U.S.
• An estimated eServices market value of US$86bn by
2021 will increase China’slead over the U.S
• In Dating Services, different offerings are targeted at
variousaudiences and types of relationship
• Sportswear giants are acquiring fitness apps; Under
Armour is the most active player
• Fitbit leads the globalwearablesmarket; what can be
expected from the Apple Watch?
• Tinderand Badoo are the top 2 dating apps in terms
of global1 downloads
 Event Tickets
 Fitness
 Dating Services
 Food Delivery

11. • The globaleTravelmarket will almost double to around
US$1 trillionby 2021
• China displaysthe fastest growth in terms of eTravel
revenues
• Airbnb has reshaped the way we book accommodations
• Fair deal? In major cities, taxi drivers earn significantlyless
than Uber drivers
• Despite not owning a single car, Uber’s market valuation is
closing in on the big OEMs (Toyota,Daimler & VW)
• Revenues generated by Video Games overshadow
other Digital Media
• The U.S. has the largest DigitalMedia revenues, while
China shows promising development
• Youtube is the world’s largest music streaming service
and at no charge to users
• Spotify is the leading streaming service with the
largest number of payingsubscribers
 Digital Music
 Video on Demand
 Video Games
 ePublishing
 Online Travel Booking
 Online Ride Services

12. • Global1 DigitalPayments are expected to more than
double by 2021
• It's early days for FinTech markets; however, the U.S. and
China have promising prospects
• Average annualgrowth rate 2016-2021 is 62%
• U.S. Mobile Payment transactionvolume is expected to
increase tenfold from ’16 to ‘21
• Robo-Advisorsare most prevalentin the U.S.; only two of
the biggest advisorsare from Europe
• Bitcoin remains the largest crypto-currency with a market
cap of more than US$14 billion
• In 5 years, Bitcoin& Blockchain start-up funding
increased from US$1m to over US$570m
• If you can‘t beat the FinTechs, join them
Digital Payment
Digital Commerce
Mobile Payments
P2P MoneyTransfer
Business Finance
Crowd-lending
Crowd-funding
Crowd-investing
Personal Finance
Robo-advisors
Marketplace Lending

13. • DigitalAds are expected to grow across all categories, with Search
Ads taking the top spot
• DigitalAdvertising revenues in China are expected to more than
double by 2021
• In programmatic advertising 60% of the budget can be allocatedto
service contractors
• MobileAd spending will continueto boom over the next three
years
• Social media & content marketing are top priorities for marketers
• 2019 will be a paradigm change: mobile/desktopinternet ad spend
is expected to overtake TV
• The future of advertisingis 'fewer, better ads'
Search
Banner
Social Media
Video
Classified

14. • The globalSmart Home market will more than quadrupleby 2021
• Smart Home market developmentis most dynamic in Chinaand Germany
• DigitalAssistants will become increasingly more common in people’shomes
• Echo & Co. will enter the Home Automationmarket and increase revenues
fivefold by 2021
• Americans are keen on Smart Home Security; could it be due to the high
burglary rate?
• Smart Home = Connected devices + integration
Generalist & Home Automation
Security
Home Entertainment
Ambient Assisted Living (AAL)
EnergyManagement

15. 190,850,000
Connected Cars
The predicted global number of Connected
Cars on the road in 2021
Connected Car service subscription revenues are still falling short of OEM’s
expectations
A pioneer in integratedconnectivity, the U.S. will stay the biggest Connected Car
market by 2021
Real-time traffic information is alreadywidespread across the Western world
and Asia
Operating datacollected from connected cars generatesboth potentialand
challenges
Tesla’sinvestment intensityin R&D is much bigger than that of VW and BMW
Monetizing vehicle data – the future for OEMs?
› Connected Hardware
› Infotainment Services
› Vehicle Services

16. DIGITALLEADERSHIP
DIGITALCAPABILITY

17. Real GDP Growth
???

18. Indonesia has a strong macroeconomics outlook and
favourable demographics

19. Indonesia
Digital
Economy
Model
Small
Medium
Enterprise
Digital
Financial
Services
Agriculture
Energy &
Resources
Strengthening the digitaleconomy will playa pivotalrole in reaching Indonesia’sfull
potential.With more SMEs (Industri Kecil Menengah) engaged in the digitaleconomy
through Internet, Social Media, Cloud,Big Dataand MobilePlatforms, they can have
faster growth in revenue and employment,be more innovativeand more
competitiveness.
Internet
Connectivity
Social Media
Cloud
Computing
Big Data
Mobile Platforms

20. The National Medium-Term Development Plan (RPJMN) for the period 2015- 2019 mentions
that the development of MSMEs (UMKM) is one of the tools to increase national economic
growth. Acceleration of national economic growth can be achieved through:
(I) improvement of agro-industry, forest and timber products, fisheries, and mining products
(Ii) accelerated growth of the manufacturing industry
(Iii) accelerated tourism growth
(Iv) accelerated creative economic growth, and
(V) enhancing the competitiveness of SMEs and cooperatives
Indicator 2010 2011 2012 2013 2014 2015 2016 2017 2020
Number of SME
(million)
53.8 55.2 56.5 57.8 59.2 60.5 61 62 65
GDB Contribution
(IDR Million)
1.282.6 1.369.3 1.504.9 1.604.4 1.766.8 1.925.8 2.000 2.100 2..400
Procentage 55.4 55.6 57.5 57.9 60.7 63.1 65 67 70
Export (IDR
Billion)
175.9 187.4 208.1 219.1 230.1 242.9 255 269 284
Growth of SMEs and Contribution to GDP
DIGITALIZATION of SME

21. Online sales still concentred in JavaIsland because the largest population86
millionand internet penetration65% in Java.
Max Bittner from Lazada, for example, says that more than 60 percent of
consumers in Indonesiacome from outside Jakartaand 20 percent of them from
outside Java. WilliamTanuwijaya fromTokopedia also mentioned that 60 percent
of their delivery service is done outside Java.
DIGITAL ECONOMY IS GROWING OUTSIDE JAVA

22. INDONESIA SHOULD SHIFT FROM DIGITAL ECONOMY AND
PUT MORE EMPHASIS ON BECOMING A DIGITAL NATION

23. Chinese investors became heavily involved in
Indonesia’s Unicorn

24. INDONESIA $ 228 / USER
E-COMMERCE USER 28.3 Million
TOTAL TRANSACTION $ 6452.4 Million
( 87 T Rupiah)

25. Future of Indonesia Digital Economy
Indonesiaonline commerce could be worth Rp 325 trillion(US$ 25 billion)by 2020.
With around 371 millionmobile phone subscriptionsand more than 262 million
internet users (142% from total population),Indonesiais currently a hotbed for the e-
commerce industry.
• By 2025, a digital revolution could transform daily life in Indonesia
• e-Commerce industry is predicted to grow by 300%
• FinancialTechnology and Blockchainis more promising to acquired digital
economy
• Foreign investment negative list of e-commerce hampered

26. INDONESIA
DIGITAL NATION
TURBULENCE TRANSFORMATION DIGITALIZATION
Year 2015 2016 2017 (f) 2020 (f) 2025 (f) 2030 (f)
Population (mil) 255,5 258,7 261,1 271 285 296
Age 15 – 64 (mil) 67,3 67,4 67,5 67,7 67,9 68.1
GDP (Billion) Rp 11.531,7 Rp 12.406,8 Rp 13.281,9 Rp 17.542,1 Rp 25.060,2 Rp 76.804,00
Growth 4,88% 5,02% 5.3% 7% 10% 12%
Internet
Penetration
37% 51% 65% 87% 95% 99%
User Internet (mil) 93,4 132 170,6 236 270 294
Online Transaction Rp 47 T Rp 65 T Rp 79 T Rp 325 T Rp 1.820 T Rp 9.216 T
e-GDP 0.4% 0.5% 0,6% 1.9% 7.3% 12%
“None of the changes enabledby digital country comes
without accompanying mindsets changes, culture revolution & leadership“

27. https://www.agileglobalevent.com/conference/Technology/blockchain-jakarta
Registration: dtc@digitalenterprise.co.id
Investment : USD 300 or IDR 4.050.0000
My Next Event in 2018

28. GRAND HYATT, JAKARTA
Registration : dtc@digitalenterprise.co.id
Investment: USD 300 or IDR 4.050.0000
https://www.agileglobalevent.com/conference/Technology/blockchain-jakarta

29. http://westliongroup.com/westlion-events/africa-fintech-summit-2018/