Download as PDF, PPTX
Uploaded byBari Arijono
Indonesia Digital Economic Outlook 2018
The document outlines Indonesia's digital economic outlook for 2018, highlighting rapid growth forecasts across various sectors such as e-commerce, fintech, and digital advertising. It emphasizes the importance of digital transformation for small and medium enterprises (SMEs) in achieving national economic growth while addressing the challenges of regional disparities in internet penetration. Furthermore, the document projects significant growth in online transactions and the overall economic impact of digitalization by 2025.
Indonesia Digital Economic Outlook 2018
- 1. INDONESIA DIGITAL ECONOMIC OUTLOOK 2018 BARIARIJONO Founder & CEO Digital Enterprise Indonesia | Presiden Digital Training Center | Public Speaker Digital Economy, Fintech & Blockchain | Author Indonesia Digital Nation | bari@digitalenterprise.co.id This is our BIG Dream, Digital Economy is our Future
- 5.
- 6.
- 7. Only investing $1,000inBITCOINS would have been more profitablethan in Digital Platforms Pay-off in Mar 2017 for a US$1,000 investment in Jan 2012 Digital ASSETS
- 8.
- 10. • Food deliveryis the most dynamic eServices market, with revenues expected to triple by 2021. Selling food onlineis a promising business – especiallyin the U.S. • An estimated eServices market value of US$86bn by 2021 will increase China’slead over the U.S • In Dating Services, different offerings are targeted at variousaudiences and types of relationship • Sportswear giants are acquiring fitness apps; Under Armour is the most active player • Fitbit leads the globalwearablesmarket; what can be expected from the Apple Watch? • Tinderand Badoo are the top 2 dating apps in terms of global1 downloads Event Tickets Fitness Dating Services Food Delivery
- 11. • The globaleTravelmarketwill almost double to around US$1 trillionby 2021 • China displaysthe fastest growth in terms of eTravel revenues • Airbnb has reshaped the way we book accommodations • Fair deal? In major cities, taxi drivers earn significantlyless than Uber drivers • Despite not owning a single car, Uber’s market valuation is closing in on the big OEMs (Toyota,Daimler & VW) • Revenues generated by Video Games overshadow other Digital Media • The U.S. has the largest DigitalMedia revenues, while China shows promising development • Youtube is the world’s largest music streaming service and at no charge to users • Spotify is the leading streaming service with the largest number of payingsubscribers Digital Music Video on Demand Video Games ePublishing Online Travel Booking Online Ride Services
- 12. • Global1 DigitalPaymentsare expected to more than double by 2021 • It's early days for FinTech markets; however, the U.S. and China have promising prospects • Average annualgrowth rate 2016-2021 is 62% • U.S. Mobile Payment transactionvolume is expected to increase tenfold from ’16 to ‘21 • Robo-Advisorsare most prevalentin the U.S.; only two of the biggest advisorsare from Europe • Bitcoin remains the largest crypto-currency with a market cap of more than US$14 billion • In 5 years, Bitcoin& Blockchain start-up funding increased from US$1m to over US$570m • If you can‘t beat the FinTechs, join them Digital Payment Digital Commerce Mobile Payments P2P MoneyTransfer Business Finance Crowd-lending Crowd-funding Crowd-investing Personal Finance Robo-advisors Marketplace Lending
- 13. • DigitalAds areexpected to grow across all categories, with Search Ads taking the top spot • DigitalAdvertising revenues in China are expected to more than double by 2021 • In programmatic advertising 60% of the budget can be allocatedto service contractors • MobileAd spending will continueto boom over the next three years • Social media & content marketing are top priorities for marketers • 2019 will be a paradigm change: mobile/desktopinternet ad spend is expected to overtake TV • The future of advertisingis 'fewer, better ads' Search Banner Social Media Video Classified
- 14. • The globalSmartHome market will more than quadrupleby 2021 • Smart Home market developmentis most dynamic in Chinaand Germany • DigitalAssistants will become increasingly more common in people’shomes • Echo & Co. will enter the Home Automationmarket and increase revenues fivefold by 2021 • Americans are keen on Smart Home Security; could it be due to the high burglary rate? • Smart Home = Connected devices + integration Generalist & Home Automation Security Home Entertainment Ambient Assisted Living (AAL) EnergyManagement
- 15. 190,850,000 Connected Cars The predictedglobal number of Connected Cars on the road in 2021 Connected Car service subscription revenues are still falling short of OEM’s expectations A pioneer in integratedconnectivity, the U.S. will stay the biggest Connected Car market by 2021 Real-time traffic information is alreadywidespread across the Western world and Asia Operating datacollected from connected cars generatesboth potentialand challenges Tesla’sinvestment intensityin R&D is much bigger than that of VW and BMW Monetizing vehicle data – the future for OEMs? › Connected Hardware › Infotainment Services › Vehicle Services
- 16.
- 17.
- 18. Indonesia has astrong macroeconomics outlook and favourable demographics
- 19. Indonesia Digital Economy Model Small Medium Enterprise Digital Financial Services Agriculture Energy & Resources Strengthening thedigitaleconomy will playa pivotalrole in reaching Indonesia’sfull potential.With more SMEs (Industri Kecil Menengah) engaged in the digitaleconomy through Internet, Social Media, Cloud,Big Dataand MobilePlatforms, they can have faster growth in revenue and employment,be more innovativeand more competitiveness. Internet Connectivity Social Media Cloud Computing Big Data Mobile Platforms
- 20. The National Medium-TermDevelopment Plan (RPJMN) for the period 2015- 2019 mentions that the development of MSMEs (UMKM) is one of the tools to increase national economic growth. Acceleration of national economic growth can be achieved through: (I) improvement of agro-industry, forest and timber products, fisheries, and mining products (Ii) accelerated growth of the manufacturing industry (Iii) accelerated tourism growth (Iv) accelerated creative economic growth, and (V) enhancing the competitiveness of SMEs and cooperatives Indicator 2010 2011 2012 2013 2014 2015 2016 2017 2020 Number of SME (million) 53.8 55.2 56.5 57.8 59.2 60.5 61 62 65 GDB Contribution (IDR Million) 1.282.6 1.369.3 1.504.9 1.604.4 1.766.8 1.925.8 2.000 2.100 2..400 Procentage 55.4 55.6 57.5 57.9 60.7 63.1 65 67 70 Export (IDR Billion) 175.9 187.4 208.1 219.1 230.1 242.9 255 269 284 Growth of SMEs and Contribution to GDP DIGITALIZATION of SME
- 21. Online sales stillconcentred in JavaIsland because the largest population86 millionand internet penetration65% in Java. Max Bittner from Lazada, for example, says that more than 60 percent of consumers in Indonesiacome from outside Jakartaand 20 percent of them from outside Java. WilliamTanuwijaya fromTokopedia also mentioned that 60 percent of their delivery service is done outside Java. DIGITAL ECONOMY IS GROWING OUTSIDE JAVA
- 22. INDONESIA SHOULD SHIFTFROM DIGITAL ECONOMY AND PUT MORE EMPHASIS ON BECOMING A DIGITAL NATION
- 23. Chinese investors becameheavily involved in Indonesia’s Unicorn
- 24. INDONESIA $ 228/ USER E-COMMERCE USER 28.3 Million TOTAL TRANSACTION $ 6452.4 Million ( 87 T Rupiah)
- 25. Future of IndonesiaDigital Economy Indonesiaonline commerce could be worth Rp 325 trillion(US$ 25 billion)by 2020. With around 371 millionmobile phone subscriptionsand more than 262 million internet users (142% from total population),Indonesiais currently a hotbed for the e- commerce industry. • By 2025, a digital revolution could transform daily life in Indonesia • e-Commerce industry is predicted to grow by 300% • FinancialTechnology and Blockchainis more promising to acquired digital economy • Foreign investment negative list of e-commerce hampered
- 26. INDONESIA DIGITAL NATION TURBULENCE TRANSFORMATIONDIGITALIZATION Year 2015 2016 2017 (f) 2020 (f) 2025 (f) 2030 (f) Population (mil) 255,5 258,7 261,1 271 285 296 Age 15 – 64 (mil) 67,3 67,4 67,5 67,7 67,9 68.1 GDP (Billion) Rp 11.531,7 Rp 12.406,8 Rp 13.281,9 Rp 17.542,1 Rp 25.060,2 Rp 76.804,00 Growth 4,88% 5,02% 5.3% 7% 10% 12% Internet Penetration 37% 51% 65% 87% 95% 99% User Internet (mil) 93,4 132 170,6 236 270 294 Online Transaction Rp 47 T Rp 65 T Rp 79 T Rp 325 T Rp 1.820 T Rp 9.216 T e-GDP 0.4% 0.5% 0,6% 1.9% 7.3% 12% “None of the changes enabledby digital country comes without accompanying mindsets changes, culture revolution & leadership“
- 27. https://www.agileglobalevent.com/conference/Technology/blockchain-jakarta Registration: dtc@digitalenterprise.co.id Investment :USD 300 or IDR 4.050.0000 My Next Event in 2018
- 28. GRAND HYATT, JAKARTA Registration: dtc@digitalenterprise.co.id Investment: USD 300 or IDR 4.050.0000 https://www.agileglobalevent.com/conference/Technology/blockchain-jakarta
- 29.