Bus 250 Week 3 Final
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This document provides guidance for students in Week 3 of the BUS 250: Corporate & Social Responsibility course. It outlines the learning objectives, activities, and readings for the week, which focus on environmental issues, government policy, and business efforts to address key environmental concerns. Students are asked to participate in discussions on business and the environment and the economics of recycling. They also must complete a written assignment evaluating solutions to environmental issues for a selected community. Readings are taken from chapters in the course text addressing environmental challenges, green marketing, and greenwashing.
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Bus 250 Week 3 Final
- 2. WEEK 3 INSTRUCTOR GUIDANCE BUS 250: Corporate & Social Responsibility BUS 250 Week 3
- 3. BUS 250 COURSE LEARNING MAP Week 1: Introduction to CSR & Stakeholder Analysis Week 2: Equity, Ethics & the Role of Government in CSR, Global Concerns of CSR Week 3: Environmental Issues, Government Policy Week 4: Internal Stakeholders, Privacy Concerns, Insider Trading, CSR Reporting Week 5: Leadership Challenges, Free Speech, Strategic Giving
- 4. WEEK 3 LEARNING ACTIVITIES Task Description Due Discussion #1: Business & the Environment Thurs, Day 3 Discussion #2: Economics of Recycling Thurs, Day 3 Written Assignment Solutions to Environmental Issues Mon, Day 7 Assigned Reading Description Source Text: Chapter 5 Environmental & Corporate Challenges (Hammond & Christensen, 2016) Text : Chapter 8 Green Marketing and Greenwashing (Hammond & Christensen, 2016)
- 5. WEEK 3: IMPORTANT NOTES Discussions: By Wed, three posts – review past feedback! Written Assignment: This assignment is not a specific case. You select a geographical, identity or organizational community (see week 2) to explore. ***Don’t feel as though you must limit yourself to the more traditional geography community. Review rubric to see how your work will be graded. Headings that match the topics in the directions make for an easier read and a more clear way for students to be sure they are covering all the topics as directed.
- 6. This week you will learn to: Identify business efforts addressing key environmental issues. Analyze the impact and opportunities for improved recycling programs in local communities. Evaluate the relationship between government policy and corporations. WEEK 3 LEARNING OBJECTIVES
- 8. WEEK 3 INSTRUCTOR GUIDANCE CHAPTER 5 Environmental Concerns Global warming Black carbon, deforestation, methane Water pollution 45% of American streams and lakes are impacted Air pollution Decreasing in the USA since 1990, programs are working! Ozone Depletion (Hammond & Christensen, Chapter 5, 2016)
- 9. CHAPTER 5 CONTINUES NIMBY – not in my backyard, efforts to stifle beneficial programs EMS – environmental management systems ISO 14001 Standards
- 10. CHAPTER 5 CONTINUES Net Zero Construction Cradle to Cradle http://www.bluehair.co/2009/12/cradle-to-cradle-hype-or-hope/ BioMiciry - seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies (photo & definition - Biomimicry Institute) (Hammond & Christensen, Chapter 5, 2016)
- 11. CHAPTER 8 Greenwashing - environmentally problematic practices & unsubstantiated claims Countered with Consumer Activism Watchdogs: Industry Associations & Greenwashing Index http://greenwashingindex.com/
- 12. CHAPTER 8 CONTINUES Types of Greenwashing Hidden Trade Offs No proof Vagueness False labels Irrelevance The Lesser of two evils Fibbing Suggestive photos Low credibility Gobbledygook
- 13. ADDITIONAL RESOURCES Benyus, J. (July 2009). Biomimicry in action. TEDGlobal 2009. Retrieved from http://www.ted.com/talks/janine_benyus_biomimicry_in_action The Biomimiry Institute. Retrieved from https://biomimicry.org/
- 14. ANY QUESTIONS? Please post your questions in the Ask the Instructor thread.
- 15. REFERENCES 15 Greenwashing Index. Retrieved from greenwashingindex.com Hammond, S. C., & Christensen, L. J. (2016). Corporate and social responsibility: Road map for a sustainable future. San Diego, CA: Bridgepoint Education, Inc.
Editor's Notes
- Corporate Social Responsibility explores the Triple Bottom Line – Profit, People and the Planet. Week 1: Introduction to CSR & Stakeholder Analysis – who’s involved and how to reconcile the competing interests of various stakeholders Week 2: Equity, Ethics & the Role of Government in CSR, Global Concerns of CSR – how laws reflect ethics but there are distinguishable differences, and when factoring in cultural differences internationally there are additional complications Week 3: Environmental Issues, Government Policy - Global warming, waste management and recycling are concerns about the public is interested in. Greenwashing is the appearance of being environmentally concerned but it may be insincere. Week 4: Internal Stakeholders, Privacy Concerns, Insider Trading, CSR Reporting – Employees and employers have a social contract and must respect one another’s privacy and right to confidentiality. Investments must be legally compliant. Week 5: Leadership Challenges, Free Speech, Strategic Giving – Managers are charged with protecting the reputation of the organization and making decisions that are consistent with the mission.
- Discussions Please follow the instructions very carefully for each of the discussions. In your discussion forum postings, make sure you respond to your peers in a timely and substantive manner. You will be evaluated on the depth of your responses as well as the applications of your readings to the various discussion forum questions. Please be sure to cite any outside sources of data or information as well. Although APA formatting is not required in discussion forums, APA guidelines for citations and references must be followed. Note that a link to the APA Style Standards for Ashford University can be found in the Course Home section. Discussion 1 & 2 : Post an initial response by Day 3 and reply substantively to at least two classmates by Day 7. Assignment Apply Your Knowledge: Solutions to Environmental Issues. Due by Day 7. Read Apply Your Knowledge: Solutions to Environmental Issues at the end of Chapter 5, Section 5.3, in your text. In a two-page paper (not including the title and reference pages) you must: Select a community with which you are familiar. List the three most significant environmental issues facing the community. Cite your sources when referring to websites or articles. Describe how these environmental issues affect the health of individuals in the community. Cite your sources. Describes and identifies the major causes of these health problems. Provide several significant steps that could be taken at a corporate level to reduce the impact of the environmental problem. You must use at least one scholarly source in addition to the text and your paper must be formatted according to APA style guidelines as outlined in the Ashford Writing Center. Note: Title must appear on the first page of text; headings must be used in all APA essays; and, the final heading of your paper must be the word: Conclusion. Contact your instructor if you have any questions regarding proper formatting.
- Week Three Basics The environment was largely ignored until the 1960s. With the exception of isolated incidents of concern and spotty regulation the general feeling in the USA was that natural resources were there for the use and exploitation of our capitalist economy. The tides began to turn in the 60s and in 1970 the EPA was born and “official” governmental recognition was bestowed on environmental issues. Currently debate ensues often when global businesses follow local laws that might allow for more exploitative behavior than a company could “get away with” at home. One particular challenge is that nature is difficult to “own”. For example, the water that runs through multiple communities belongs to ALL of the communities, not just the one upstream that might choose to build a damn and keep it. The air above our heads is not ours, and if we pump pollutants into it the wind will surely carry it to our neighbors. When a country is lax on pollution control and allows ozone depleting chemicals into the environment it impact the ozone that impacts ALL of the world’s people. One common approach for organizations to demonstrate their commitment to the environment is to pursue and promote their “green” initiatives. But not all “green” is equally eco-friendly. Many companies have been caught exaggerating their goodness. One of my favorite is when my dear husband pointed out that the piles our 100 pound dogs make in our yard when they need to poo is strictly “all natural”, for what that’s worth. This makes the claim a little less attractive!
- Businesses used to not have to worry about their environment. If they met the legal requirements imposed by the government that was enough. The two principles covered this week are the government and the environment. Businesses are inextricably tied to the government, whether they want to be or not. Government regulations touch all businesses, even if only in taxation of proceeds, profits and sales. Of course most are more closely tied through zoning, industry regulation and a host of other “rules”. Some of the ties are supportive and collaborative; others combative and divisive. All are here to stay. A “central” repository of governmental links: http://business.usa.gov/