Who would be the audience for your media product?

2. The target age range for my audience is
16-20 however it would be very
unreliable to say for sure this age range
will be more likely to read it than other
age groups as the content within my
magazine appeals to a wide age range.
The magazine is more inclined to be read
by 16-20 year olds as the language and
terminology used would appeal more to
them than any other age group.

3. With the rapid growth of technology and hand held gadgets,
people of all ages are using devices to make their life easier
and more connected with other aspects of their life such as
social networking, shopping, information etc. This audience
would most likely use the following:
- Computer/Laptop
- Smart phone
- Tablet computers
- Games console (Hand held devices, PS4, XBOX)
They would use these devices nearly all day – mainly phones
and laptops. I can use this to advertise, promote, research and
market my music magazine all from one place. Online
marketing is also the most effective and cost saving method of
selling a product as you can reach an international market as
well as a national one.
Digital technology the audience would use:

4. This audience would also have a social life online at places such as Facebook,
Whatsapp, Twitter, Instagram, Online dating websites (EHarmony, Match.com etc.)
They would use all of these features on their smart phone/Tablet and computers.
They would use Facebook more than texting and Whatsapp has been said to be used
more to Instant message than texting. I can use the social networking websites to
target and gain further information on my target audience, this will save time and
money as it can be done from a computer within a few hours.
My target audience would be more likely to have an Instagram account, they would post images of them selves,
their day out, friends, shopping etc.
Twitter is an increasingly used website which my target audience would also be very likely to use it. They would
‘Tweet’ about their lives and use it to follow celebrities or their friends. Many businesses are starting to create
Twitter accounts to keep a closer relationship with customers. This is something I can do to find out more about
my target market.
Facebook is currently the most widely used social networking site, children, adults, companies even pets! Use it.
Companies use Facebook for advertisement, promoting their products as well as creating pages to interact with
new customers as well as entice new ones. I created a Facebook page where I added a few class peers and created
posts to see what responses I received.

5. Likes/Dislikes of Target audience
Likes:
- Going out (Parties, cinema, shopping etc.)
- Playing games
- Watching TV
- Listening to Music
- Buying superficial items
- Finding out about celebrities lifestyle
- Keeping up with fashion trends
Dislikes:
- Staying home
- Going to school
- Being board
- Working a lot
- Lack of freedom
This information is based on asking a sample of 20 people within the age groups of 16-20 all living in
the UK.

6. Mind set • Hedonists – This audience wants to
have fun all the time and ensure
maximum pleasure as much as they
can, they do this in many ways;
partying, drinking and doing drugs.
• Materialistic – This group would
also me more materialistic than any
other group as they wouldn't’t
know the full value of money as
they wouldn't’t have much financial
problems; they would be living at
home so the money they do get
they would spend on trivial stuff
such as designer clothing,
cigarettes, alcohol etc.

7. Reader
Profile
Education: This group would be either at A levels,
University or an apprenticeship. At this stage they
would have slight indication of what they want to
do later on, career wise.
Financial position: Not
likely to be in a full time
job, use money for
clothes, going out, travel,
games, music etc.
Relationship status:
Either have a boy/girl
friend – not in a serious
relationship, no
intention of getting
married.
Living situation: Most
likely with parents or
renting an apartment.
Not yet home owners.
Hobbies: This audience would be interested in
sports such as football, rugby and cycling mainly as
these are the most popular British sports. They
would also be interested in activities such as
shopping, going out to places like the cinema, pub,
club, mall, gym and holidays.
Interests: They would be interested in more
superficial activities than any thing else, such as TV
programmes, music, concerts, new movies,
celebrity lives and latest fashion trends.
Buying habits: As this age group wouldn't have
large amounts of money due to a lack of a full
time/high earning job they would rely more on
parents to buy the important items such as food,
school uniform, books etc. Their own money would
be used for more luxury items such as games, travel,
clothes and unneeded items.
I found this information out
by conducting secondary
market research through
other magazine, online
surveys/questionnaires. I
also used previous data
which I collected from my
preliminary task. I then
summarised the
information have placed it
in categories to create a full
reader profile which is
specific to my music
magazine.
I also used websites such as
Wiki Answer and previous