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Advertising to teens - 7 things to think about

We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy. 7 things to think about: They have a love/hate relationship with advertising They are strongly individual, yet desire the advice of others Heavy researchers and more price conscious than you would think They want to be recognized They are extremely social and connected They’re informed and in-touch, but still naïve They don’t think the future will be much different, but they have high hopes for it

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Advertising to teens 7 things to think about Summer 2010
MEET  SEAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Our teen community included 110 teens
TEENS  7 THINGS TO THINK ABOUT * Our teen community included 110 teens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEENS  LOVE/HATE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEENS  FITTING IN AS AN INDIVIDUAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEENS  RESEARCH  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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