1. HOWARD FRESCO
7710 NW 61 Terrace
Parkland, FL 33067
Email: howard33067@yahoo.com
Cellular Phone: 954-740-3168
SKILLS
• Proficient with leadership & management skills while actively participating
• Business development & expansion
• Productivity, efficiency & performanceimprovements
• Contract& price negotiations
• Employee coaching & empowerment
• Team building and training
• New marketidentification, capture and development; In-depth knowledgeof the market
• Marketstrategy creation; Competitive trend, market & demographic analysis
• Skilled with market forecasting, advertising and expansion strategies
• Ability to manage, delegate and direct
• Detail-oriented and capable of multitasking
• Excellent verbal, written and persuasiveskills
• Havea superior senseof urgency, willingness to work additional hours and maintain strict
confidentiality
• Results focused, entrepreneurial and practical
• Experienced operating forklifts
• Computer Skills: Word, Stock controlling and purchaseand sale invoice programs such as
“PageSimular” and “Pace”
FAIRWAYIMPORTERS LTD. 1994 – 2016
High performance, results driven wholesale business owner and manager with 20+years of
solid career history of demonstrating visionary leadership and expertise in analyzing,
developing, and executing successfulbusiness plans. Detail-oriented leader with expertise
in quoting, sourcing and negotiating contracts for supplier prices and terms. Trained and
managed on a daily basis a staff of 20+employees. Responsiblefor all business
development, marketing, advertising and sales. Attending trade shows and placing orders.
Grew the business fromzero to $2min annual revenue within 4 years. Executed the
merchandising direction of the business while developing markettrends to maximize sales.
Responsiblefor the sales merchandising presentation pricing and stocking. Conducted
analysis of reports which identified trends resulting in stock maximization and maximum
profits.
Handled every aspect of the business from management to stocking shelves and driving a
fork-lift. Clear interest in doing all tasks necessary to run a successfulbusiness. Maintained
company vehicles
EDUCATION
Chingford Senior High, London E4 1972-1977