1. Carl Steven Petzold
313 Pleasant View Drive ◆ Douglassville, PA 19518 ◆ 610 213 7174 ◆ steven03@ptd.net
ACCOUNT EXECUTIVE
Senior level AE for leading agencies offering extensive management and coordination experience. Strengths include ana-lyzing
project requirements, planning, advising AE's, creative and production teams and managing daily work flow of con-current
projects. Work based on principals of utilizing schedules, procedure and communication to effectively streamline
workflow and help all internal teams be more efficient. Objectives include increasing profitability for the team while consis-tently
exceeding expectations of the client.
WORK EXPERIENCE
PureRED Integrated Marketing, Exton, PA
Account Executive, 1/97 to Present
Manage agency’s largest prepress and print accounts, serving as a liaison between agency staff, client marketing teams
and outsourced vendors. Define client requirements and project parameters and guide teams in the development and
delivery of campaign print media collateral. Prepare and submit formal quotes. Communicate updates to client and inter-nal
teams. Conflict resolution. Scheduling and prioritizing daily.
Highlights:
◆ Senior manager in a full-service, multi-million dollar advertising agency. Nearly 18 years in fast paced environment.
Hundreds and hundreds of diverse advertising projects handled from inception to completion, from business cards to
die cut ceiling danglers and free standing Lama signs, stickers and handouts to circulars and specialty catalogs.
◆ Vast retail account management experience with store-wide and point of purchase signage, presentation materials,
catalogs, brochures, mailers, custom and specialty media.
◆ Decade of work in large scale retail advertising prepress services for Acme Markets and Safeway. Responsibilities
included sophisticated version proof reading and copy editing, asset management for pre press and digital photo stu-dio
teams, scheduling production of ROP's, weekly inserts, coupon books and circulars.
◆ Comprehensive Service Bureau work in estimating, printing, fulfillment, distribution and address database man-agement.
Dozens of small and large scale, often simultaneous, managed print services. Customers include Sears
Holdings Corp., Kmart, Duane Reade Drugstores, Walgreens, U.S. Foods and Five Below.
◆ Focused, highly experienced customer service professional - exceptional client and internal communication skills.
Honored and awarded, committed to the big picture success, responsible for the client and the people on the team.
SKILLS:
• Comprehensive project management
• Building customer relationships
• Maintaining customer relationships
• Collaborating with teams
• Working independently
• Oral and written communications
• Decision making
• Critical thinking
• Organization and scheduling
• Researching
• Proofreading
• Copy editing
• Color proofing
• Filemaker Pro
• Microsoft Excel/ Word/ Powerpoint
• Apple Numbers/ Pages/ Keynote
• Acrobat Professional
• Working knowledge of the Adobe CS
• Mac OS
• Print Estimating, Outsourcing
• Managed print services
• Address database management
• Customer asset management
• Willingness and ability to learn
EDUCATION
West Chester University, West Chester, Pa - Bachelor of Science in English Secondary Education, May 1995