Roger is responsible for P&L, sales, leads, marketing, business development, pipeline, operations, commission design, planning, and budgets for client organizations. He establishes and maintains successful relationships with partners/customers building custom digital solutions including Social, AI & RPA solutions, B2X Digital Platforms, Cybersecurity, Machine Learning, and Blockchain applications, Renewable Solar Energy, Adtech, Health-tech, Supply Chain & Logistics, MSO's, Direct To Consumer App, Telco and Pay TV operators and OTT platforms in Media & Entertainment domains. Roger advises on sales & marketing pipeline management activities to ensure profitable revenue targets are met and manages the level of risk vs. desired goals to accelerate revenue. He plans, designs, and executes sales and marketing, speeding up strategies, and adds positive revenue results from all targeted revenue streams. ►Proficiently produces new opportunities that deliver improved marketing and enlarge SaaS revenue across all client disciplines. ►Increases performance of all RevOps functions within the organization, including Sales, Marketing, and Customer Success. ►Serves as a Head of Sales & Marketing with ownership of the “marketing technology stack” including marketing automation, sales-force automation/ CRM, digital channels, the web and social, business intelligence, and data management. ►Accountable for all sales goals. ►Motivate and coach a team of 68 people consisting of sales leaders, AEs, AMs, ISRs, SDRs, operations, and marketing. ►Define and manage GTM strategy to acquire new customers while retaining and expanding across existing customers. ►Hire fantastic new talent around the world to meet the demands of customers. Skills: Sales Strategy · Build Strong Relationships · Team Building · FinTech · Complex Sales · Go-to-Market Strategy · Sales & Marketing · Sales Planning · Sales Pipeline Management · Team Management · Strategy · Problem Solving · Executive Management · International Sales · Startups · Business Analysis · Mergers & Acquisitions (M&A) · Online Advertising · Salesforce.com · Digital Media · Sales Operations · SaaS · Start-ups · Sales Management · B2B Marketing · Business-to-Business (B2B) · Sales Process · Solution Selling · Artificial Intelligence (AI) · Software as a Service (SaaS) · Management Skills: Go-to-Market Strategy · Startups · Analytical Skills · Mergers & Acquisitions (M&A) · Business Development Skills: Enterprise Software · Software as a Service (SaaS)

1. Roger Pavane Roger@RogerPavane.com
https://www.linkedin.com/in/roger-pavane/
Atlanta, GA • 404-939-7718
Summary
Chief Revenue Officer / Chief Commercial Officer
Highly experienced and performance-driven leader with proven success enabling and developing technology
partnerships in multiple vertical markets with corporate clients and devising software revenue, sales, and
marketing strategies that increased business revenue establish a business that prioritizes growth, sustainability,
and profitability, while also expanding efforts to cultivate a devoted customer base.
As an experienced sales and marketing leader, I have a proven track record of driving record growth and expanding market
reach throughout the Americas. I possess expertise in revenue generation, benchmarking, and customer success with
technology companies. My skills include managing P&L, nurturing customer relationships, and leading top tier sales and
marketing teams. In my previous roles, I have demonstrated my ability to develop and qualify leads within my territory to
drive additional sales opportunities through cold-calling and lead generation campaigns. I am a strategic planner with solid
competencies in ensuring organizational efficiency, driving continuous process improvements, and obtaining bottom-line
results. I am skilled in planning, negotiating, and influencing the interactions and relationships with clients and internal team
members to achieve strategic sales goals. My experience in managing a company to record growth, sustaining, and growing
their business, and driving improved performance has prepared me for success in any sales and marketing leadership role.
Areas of Expertise/ Technology Experience
• Revenue Cycle Management
• Business Intelligence
& Development
• Strategic Planning & Forecasting
• Contract Negotiation
• IoT (Internet of things)
• EMS Manufacturing
• Analytics
• SaaS Software as a service • Process Improvement
• CRM Customer Relationship Management • Performance Evaluations
• B2B Sales & Digital Marketing • Team Building & Leadership
• Revenue Growth & Optimization • Operational Excellence
• Start-ups, Mobile • IDM Identity Management
• FinTech, Ad-Tech • ML Machine Learning
• BI Business Intelligence • AI Artificial Intelligence
Key Success Factors
• Experienced in Business Development, Strategy Development, and Revenue Generation through
quantifiable programs, partnerships, deals, and processes in the technology/SaaS industry.
• Knowledgeable about current and future policies, practices, and trends affecting the business,
competition, and strategic and tactical approaches in the marketplace.
• Skilled in planning, organizing, and managing resources to successfully complete specific project
goals and objectives.
• Effective and efficient in marshaling resources such as people, funding, materials, and support.
• Proficient in customer and partner interactions both internally and externally, with a strong focus on
mobility.
• Brings work experience in management consulting or general management, as well as Sales,
Partnership & Alliance Management.
• Experience in a highly matrixed global sales organization.
• Complete ownership of the entire portfolio, taking accountability for its performance.

2. • Managed the life cycles, profitability, and demand planning of software products/services,
overseeing the development process from tip to tail.
• Developed over the years competitive intelligence methodologies to strategically position offerings
and drive market share growth.

3. Career Experience
Managing Director CRO CMO -Building & Managing Revenue for Internet Software & Tech Startups, Fractionality
Venture Accelerator - New York, NY 2017 – Present
As the Chief Revenue Officer, I planned, updated, and directed business operations for the design and enforcement of strategic
sales and marketing initiatives. I regulated all aspects of the revenue management process associated with P&L, sales,
marketing, business development, licensing, commission design, planning, and budgeting for client organizations.
In addition, I cultivated solid and productive relationships with partners and customers for the development and delivery of
digital solutions including Social, AI & RPA solutions, B2X Digital Platforms, Machine Learning, and Blockchain applications.
To ensure smooth running and execution of sales and marketing pipeline management activities to meet profitable revenue
targets, mitigate risk, gain desired goals, and accelerate business revenue, I led the negotiation of contracts on behalf of
multiple clients in the consumer and enterprise mobile and internet environments.
My achievements as Chief Revenue Officer include:
● Boosted geographically disbursed teams through the establishment of KPIs across multiple client environments.
● Increasing SaaS revenue across all client disciplines by 174% by adopting innovative and proactive opportunities and
leading marketing processes.
● Gaining revenue objectives and profitable growth of 41% by managing a highly skilled business development team.
● Tracking and improving all Rev Ops performance with an emphasis on Sales, Marketing, and Customer Success
within the organization.
● Furthering more than 60% MRR revenue by regulating sales and marketing operations, such as marketing, sales-
force automation/ CRM, digital channels, web and social, business intelligence, and data management.
● Structured best sales practices that resulted in increasing pipeline opportunities by 150%.
● Directing SaaS revenue recognition process and devising strategies that maximized SaaS revenue by 45%.
Advisor, Skyview Capital - Los Angeles, CA 2015 – Present
As a seasoned sales, marketing, and business development executive with extensive experience in the startup technology
space, I identified and evaluated investment opportunities and guided portfolio companies to success. With a deep
understanding of the industry and a network of key players, I provided strategic advice to drive growth for companies in the
rapidly evolving technology landscape.
● Key contributor in conducting reviews of new metrics to monitor and attain technology carve-outs, early-stage, and
company buyouts in sectors including tech, telecom, software, SaaS, and media.
● Attained overall business efficiency through deal sourcing, negotiation, and transaction execution on 4 early-stage
companies.
● Advised portfolio companies on strategy, operations, and fundraising, providing guidance on growth initiatives and exit
strategies.
● Contributed to the development of investment theses and portfolio strategies, aligning with firm objectives and market
trends.
● Provided mentorship and support to entrepreneurs, helping them develop and refine their business plans and pitches.

4. Managing Director Americas, Fastacash - New York, NY 2015 – 2017
As Head of Sales, I was responsible for driving the Global Sales strategy for this early-stage high-growth SaaS company. I
designed and implemented the go-to-market strategy for the Sales, Marketing and Customer Success teams across the US,
while working closely with the Executive team to identify areas of strategic opportunity that could drive revenue growth.
I mentored, coached, and trained the global sales and customer success teams recruiting, hiring, and onboarding new
salespeople as necessary. I refined and improved the sales process and analyzed performance data to increase conversion
rates and exceed Annual Recurring Revenue (ARR) targets.
I managed the CRM data and pipeline, developed best practices for customer attraction from ideal client profile identification
to the closing process, and coached and motivated my teams to become top achievers.
As Managing Director, I developed and nurtured strong partnerships in global payments, including commercial banks, central
banks, payment providers, and regulators, while keeping abreast of market dynamics. I devised and implemented
improvement plans and ensured strong executive relationships that resulted in building 10 new partnerships.
Additionally, as the Sales and Marketing Leader, I led highly talented teams and managed the complete Revenue and
Marketing Cycle, exceeding the company's revenue goals.
• Developed and managed budgets, forecasts, and P&L to ensure profitability and growth.
• Implemented data-driven sales and marketing initiatives that optimized customer acquisition and retention, resulting in a
36% increase in customer lifetime value.
• Implemented new pricing strategies that increased profitability by 28%.
• I guided market share by 51% and increased revenue by 34% through the implementation of new distribution strategies.
• Built and managed high-performing teams, including sales, marketing, and customer success, resulting in increased
efficiency and productivity.

5. Global Chief Commercial Officer, NewNet Communication Technologies - Chicago, IL 2012 – 2015
As Chief Commercial Officer, I planned, designed, and implemented revenue strategies and programs across multiple technology
product lines. I established and maintained productive relationships with C-level executives of key target clients and channel
partners. Streamlined sales and revenue cycle management procedures, including activity generation, sales contract planning,
and sales close forecasting across global origination. Additionally, identified areas for skills improvement and conducted training
programs for global sales, marketing, and customer success teams.
My consultative sales approach led me to propose and implement strategies and matrices to evaluate data-driven performance
training, industry trends, and best practices. I collaborated with business unit leaders to develop thorough projections for annual
budgets and multi-year projections.
Key accomplishments include:
• Maximized six consecutive quarters by increasing transaction business unit revenue by 62%, adding nine major carriers, and
expanding enterprise customers.
• Directed the provision of physical and virtual gateway services that powered over 20% of the world's online e-commerce
transaction volume.
• Successfully negotiated the recovery of $40M in customer receivables for the broadband division by directly engaging with the
International CEO.
• Managed a highly talented team of over 90 staff across more than 80 countries and directed a P&L of over $140M.
SVP of Sales & Marketing, (Acquired), PayOne - San Jose, CA 2007 – 2012
As Senior Vice President of Sales, Digital Payments, I led global sales and marketing operations for the organization, driving
revenue growth through strategic planning and innovative initiatives. My expertise encompassed the entire sales cycle from
account identification to closing deals and revenue forecasting. I provided tactical training to my team on effective sales
presentations, including prospect identification and pitch development, while leveraging my leadership skills to distribute
various products to global enterprise companies across multiple targeted verticals.
Highlights of my achievements include:
• Significantly increasing transactional revenue by 71%, from $18M to over $48M, for a SaaS digital payments provider by
incorporating new high transactional payment wall and micro-payment offerings.
• Enlarging deal flow and enhancing revenue by 56% through the design and establishment of disorganized channel
partnership programs from scratch.
• Boosting sales productivity by 60% through the implementation of new CRM and SFA automated sales pipeline
solutions.
Senior VP of Sales & Marketing - Search Engine Aggregation & Ad Network, mamma.com - CA 2004 – 2007
Streamlined a wide range of new business development and marketing activities, including identifying partners, applying
engagement strategies, leading acquisition, and procurement processes, and formulating strategic planning.
● Adopted and executed new business initiatives for Mark Cuban-backed multi-cultural company’s mobile metasearch
software.
● Recognized for key contribution in completing corporate re-positioning of the company’s product portfolio and
launching Mamma.com to #2 market share in search and platform software.

6. Senior Vice President of Sales - Mobile Media & Marketing SaaS, Mobliss - Seattle, WA 2002 – 2004
Rendered tactical direction and support in the application and strategic use of advancements in mobile (MMS, SMS, and WAP),
the Internet, social media, location-based services (LBS), interactive advertising, software, e-commerce, Software as a Service
(SaaS), consumer & enterprise platforms and applications for brands, media, entertainment companies, corporate and mobile
operators.
● Produced valuable wireless properties, engaged customers, and drove marketing to create winning marketing
strategies that gained profitable growth.
● Led a highly skilled team of mobile sales and marketing professionals for the running and execution of the company’s
B2B operations, such as product development and program management.
Senior Vice President Sales, Location Safety Technology & Intelligence Software, Liberty Media - New York, NY
As SVP of Location Technology and Intelligence Sales at TruePosition, I directed the achievement of business and financial
objectives while capitalizing on new business opportunities. Cultivated a high-performance culture that prioritized data-driven
sales and built the global sales team through strategic recruiting and talent acquisition.
● Orchestrated the delivery of location determination, IoT, media, e-911, and health market intelligence solutions to a global
clientele. Deployed over 40,000 wireless operator sites (AT&T, T-Mobile, Verizon). Oversaw the development and
implementation of geo-location, Wi-Fi, access point, and hybrid positioning technology, integrating GPS, cell towers, IP
address, and device sensor technology.
● Expanded services to include public safety segments with behavioral insights, with a focus on outsourced managed services
in e911 public safety compliance.
● Boosted sales efforts in precision location, powering wearables and IoT devices, and led the launch of Personas and Context
Accelerator products.
Vice President IT, JPMorgan - New York, NY
Served as a Telecom Analyst, delivered strategic and corporate leadership on the global telecommunications portfolio of
networks and companies. As Vice President of Information Technology, I delivered high-quality IT solutions to meet business
needs.
● Successfully led the implementation of a new core banking system, resulting in increased operational efficiencies and
enhanced customer experience.
● Developed and executed an IT roadmap, aligning technology investments with business priorities and driving innovation and
digital transformation across the organization.
● Implemented IT governance processes and controls, ensuring compliance with regulatory requirements and industry best
practices.
● Developed and implemented a comprehensive disaster recovery and business continuity plan, ensuring uninterrupted
operations in the event of a disruption.
● Led a team of over 78 IT professionals, providing mentorship and coaching to foster a culture of innovation, collaboration,
and continuous improvement.

7. Vice President, Worldwide Sales & Marketing, ORA Electronics - Los Angeles, CA
As Vice President of Worldwide Sales and Marketing at this leading OEM consumer electronics company, I oversaw a diverse
range of responsibilities including new business development, sales, and marketing. Led a team of 45 professionals in sales,
marketing, and business development to develop and execute early-stage wireless in-vehicle telematics connected car
solutions for major automotive manufacturers such as GM, Ford, Microsoft, and Nissan. Built and maintained strong business
relationships with key clients to achieve successful project delivery.
● Formulated and implemented effective business plans that increased market share by 34% and boosted revenue by 55%.
● Brokered and developed strategic deals with mobile operators and distributors, resulting in a 120% increase in the business
pipeline. Designed and executed global partner programs to ensure the success of these deals.
● Represented the company at large trade events to enhance market position, develop market knowledge, and stimulate new
leads.
Education
Masters in Electrical Engineering
CUNY - New York, NY