201109017 project-report-on-hpcl-collegeprojects1-blogspot-in

Hindustan Petroleum Corporation Limited
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PROJECT REPORT
ON
“HINDUSTAN PETROLEUM CORPORATION
LIMITED”
Submitted in Partial fulfillment of the requirements
for the award of Degree
Bachelor of Business Administration
Batch: 2009-2012
Submitted by: Under Guidance of:
1

Deepa Bansal Mrs. Shveta chawla
Bharati Vidyapeeth University, School of Distance
Education,
Academic Study Center: BVIMR, New Delhi
An ISO 9001:2008 Certified Institute
NAAC Accredited Grade “A” University
STUDENT UNDERTAKINGSTUDENT UNDERTAKING
I Deepa Bansal have completed the industrial exposure inI Deepa Bansal have completed the industrial exposure in
“Hindustan Petroleum corporation limited” under the guidance of“Hindustan Petroleum corporation limited” under the guidance of
Mrs. Shveta Chawla in the partial fulfillment of the requirement forMrs. Shveta Chawla in the partial fulfillment of the requirement for
the award of Bachlelor of business administrationBA of BVU, SDE,the award of Bachlelor of business administrationBA of BVU, SDE,
Academic study centre BVIMR, New Delhi. This is an original pieceAcademic study centre BVIMR, New Delhi. This is an original piece
of work & I have neither copied and nor submitted it earlierof work & I have neither copied and nor submitted it earlier
elsewhere.elsewhere.
2

DEEPA BANSALDEEPA BANSAL
DECLARATIONDECLARATION
This is to certify that I have competed a project “HPCL” under theThis is to certify that I have competed a project “HPCL” under the
guidance of “SHVETA CHAWLA” in the partial fulfillment of theguidance of “SHVETA CHAWLA” in the partial fulfillment of the
requirement for the award of Bachelors of Business Administrationrequirement for the award of Bachelors of Business Administration
from Bharti Vidyapeeth University, Delhi. This is an original piecefrom Bharti Vidyapeeth University, Delhi. This is an original piece
of work & I have not submitted it earlier elsewhere.of work & I have not submitted it earlier elsewhere.
DEEPA BANSAL.DEEPA BANSAL.
3

PREFACEPREFACE
This document is an attempt of an outsider to build perspective to the insiders. Its seen so
very often that an outsider sees and appreciate things which the insider cannot. Like the
Chinese traveler I have made an attempt to capture the current picture of Hindustan
Petroleum Corporation Limited.
This Document explain the industrial activities of HINDUSTAN PETROLEUM
CORPORATION LIMITED’ like it’s strategy, team working, growth speed and working
environment.
4

ACKNOWLEDGEMENTACKNOWLEDGEMENT
This project has been prepared after a lot of analysis regarding theThis project has been prepared after a lot of analysis regarding the
process of industrial relations & marketing in the industry. It wasprocess of industrial relations & marketing in the industry. It was
made possible and was completed successfully due to a few peoplemade possible and was completed successfully due to a few people
who have been instrument for its success. To whom I want towho have been instrument for its success. To whom I want to
express my deep sense of gratitude.express my deep sense of gratitude.
I take this opportunity to convey my deep regards and gratitude toI take this opportunity to convey my deep regards and gratitude to
Dr. S.S Vernakar, Director, BVIMR, New Delhi, Mr. Gagan Grover,Dr. S.S Vernakar, Director, BVIMR, New Delhi, Mr. Gagan Grover,
5

Academic Co-ordinator, BVIMR, New Delhi, & Ms. Shveta Chawla,Academic Co-ordinator, BVIMR, New Delhi, & Ms. Shveta Chawla,
Faculty, BVIMR, New Delhi for his encouragement to undertake thisFaculty, BVIMR, New Delhi for his encouragement to undertake this
Project.Project.
I thank my Family and Friends for their constant encouragementI thank my Family and Friends for their constant encouragement
without which I would not have been successful.without which I would not have been successful.
Last but not the least, I thank all those people who have directly orLast but not the least, I thank all those people who have directly or
indirectly contributed to the completion of this project on Hindustanindirectly contributed to the completion of this project on Hindustan
Petroleum Corporation Limited.Petroleum Corporation Limited.
DEEPA BANSALDEEPA BANSAL
TABLE OF CONTENTSTABLE OF CONTENTS
S.NO.S.NO. TOPIC PAGE NO.TOPIC PAGE NO.
1 INTRODUCTION OF COMPANY
• Introduction of HPCL
• Milestones of HPCL
2 INDUSTRIAL ANALYSIS
• Company profile, Organizational Structure
6

• Board of directors, Products of HPCL
• Recognition and awards, History of HPCL
• SWOT analysis, Major Competitors
• R esearch Met hodol ogy
3 MARKETING STRATEGIES
• Five force model
• Four p’s of marketing mix
4 CORPORATE SOCIAL RESPONSIBILITY
• Environment Policies
• Corporate social responsibility
5 KEY LEARNING AND RECOMMENDATION
• Learning
• Recommendation
6. CONCLUSIONS AND SUGGESTION
• OUR OBSERVATION,CONCLUSION
• BIBLIOGRAPHY
O
EXECUTIVE SUMMARY:EXECUTIVE SUMMARY:
7

This project is an attempt to give knowledge about HindustanThis project is an attempt to give knowledge about Hindustan
Petroleum Corporation Limited. It aims to make its reader wellPetroleum Corporation Limited. It aims to make its reader well
versed with each and every aspect of HPCL.versed with each and every aspect of HPCL.
Industrial relations is the study of the processes of control over work relations; and
among these processes, those involving collective worker organization and action are of
particular concern. Industrial relations play a crucial role in establishing and maintaining
industrial democracy. In India, IR has passed through several stages. In pre independence
days, the employers had a commanding position and exploitation of workers was
predominant. Then in post independent era, interference of the government as a third
party made the industrial relations to certain degree in favor of workers. Labour laws,
closed economy and other legislatures strengthened the condition of the Labour, but did
not enhance productivity making the industrial revolution a mere dream in India. And
now post liberalization we see a change in the IR situation in India, the management
across the industry realizing the need and importance of collective bargaining and
participative management have started taking steps to reduce the interference of the
government. This is has resulted in weakening of trade unions and productivity
bargaining has become a trend resulting in the betterment of both management and
workers.
We can see the influence of HRD on the plant’s personnel functioning, which was solely
the prerogative of the top management or the corporate some years ago. Today latest
trends of HRD hit at the plant level and personnel departments drive them. OD,
organizational development, which is still a very new concept in India, has also started to
seep in at plant level. All this has resulted in a transformation of Industrial relations,
making personnel department a very strategic unit .
8

OBJECTIVE OF STUDY:OBJECTIVE OF STUDY:
The objective to study this project as follows:
• To study about this field of company.
• To study about the growth and expansion of the company.
• To study about its planning and strategies which they use to grow.
• To study about its services towards under developing areas.
• To compare with other companies.
• Partnerships and diversification
• Future business plans.
9

SCOPE OF THE STUDY:SCOPE OF THE STUDY:
The Scope of the study of this project are:The Scope of the study of this project are:
1.)1.) The project will help the other companies to know more aboutThe project will help the other companies to know more about
this company.this company.
2.)2.) The project will help to attract the target audience.The project will help to attract the target audience.
3.)3.) By studying this project, a transparency will generate betweenBy studying this project, a transparency will generate between
the company and the target customers.the company and the target customers.
10

WE BELIEVE
Our Mission
"HPCL, along with its joint ventures, will be a fully integrated
company in the hydrocarbons sector of exploration and production,
refining and marketing; focusing on enhancement of productivity,
quality and profitability; caring for customers and employees; caring
for environment protection and cultural heritage.
It will also attain scale dimensions by diversifying into other energy
related fields and by taking up transnational operations."
Our Vision
To be a World Class Energy Company known for caring and
delighting the customers with high quality products and innovative
services across domestic and international markets with aggressive
growth and delivering superior financial performance. The Company
will be a model of excellence in meeting social commitment,
environment, health and safety norms and in employee welfare and
relations
11

CHAPTER-1CHAPTER-1
INDUSTRY PROFILEINDUSTRY PROFILE
INTRODUCTION
HPCL is a Fortune 500 company, with an annual turnover of Rs. 1,08,599 Crores and
sales/income from operations of Rs 1,14,889 Crores (US$ 25,306 Millions) during FY
2009-10, having about 20% Marketing share in India and a strong market infrastructure.
HPCL operates 2 major refineries producing a wide variety of petroleum fuels &
specialties, one in Mumbai (West Coast) of 6.5 Million Metric Tonnes Per Annum
(MMTPA) capacity and the other in Vishakapatnam, (East Coast) with a capacity of
8.3 MMTPA. HPCL holds an equity stake of 16.95% in Mangalore Refinery &
Petrochemicals Limited, a state-of-the-art refinery at Mangalore with a capacity of 9
MMTPA. In addition, HPCL is constructing a refinery at Bhatinda, in the state of Punjab,
as a Joint venture with Mittal Energy Investments Pte. Ltd.
HPCL also owns and operates the largest Lube Refinery in the country producing Lube
Base Oils of international standards, with a capacity of 335 TMT. This Lube Refinery
accounts for over 40% of the India's total Lube Base Oil production.
HPCL was formed in 1974 on nationalization of ESSO India
operations. The operations of Caltex were merged in 1976.
Hindustan Petroleum Corporation Limited today is the second
largest integrated oil refining and marketing company in India and
also a fortune 500 company with a turnover of Rs.646.89 billion
(US$ 14,709 Millions). The Corporation has already been identified
12

by the Government of India as a company which has the potential to
become a global giant. The company employs about 11,088 people
and has a market value of US $2.73 billion as of 2005. It faces stiff
competition from Bharat Petroleum and Indian Oil Corporation. It is
a mega Public Sector Undertaking (PSU) with Navratna status.
13

Hindustan Petroleum Corporation Limited reported sales of petroleum products
(including exports) during the year 2009-10 at an all time high of 26.3 million tones,
registering an increase of 3.5% over the previous year. The pipeline thruput increased to
11.95 million tonnes as compared to 10.58 million tonnes in the previous year, a growth
of nearly 13%. Turnover for the year amounted to Rs. 1,08,599 crores.
The refineries at Mumbai and Visakh processed 15.76 million tonnes of crude with the
combined GRM recorded at US $ 2.68 /bbl.
On the financial front, the Profit after Tax (PAT) increased by 126% from Rs.575 crores
in the previous year to Rs 1,301 crores during the current year. The higher PAT was
achieved after absorbing an under-recovery of Rs 1,225 crores on sales of sensitive
petroleum products during the year. There was a sharp reduction in the interest cost to
Rs 904 crores, lower by Rs 1179 crores from the earlier year. The depreciation charge
was Rs 1,164 crores vis-à-vis Rs 981 crores of the earlier year mainly due to
commissioning of the Euro IV fuel projects at Mumbai and Visakh refineries.
For the year 2009-10, HPCL has proposed a dividend of Rs 12.00 per share, which is
higher than that of last year at Rs 5.25 per share. The dividend would result in a total
payout of Rs 473 crores including dividend distribution tax.
HPCL FY10 profit up 126%
14

MILESTONES OF HPCL
The year 2009-10 witnessed many milestones in HPCL and its joint ventures
:
• The facilities for Euro III / Euro IV petrol production at Mumbai Refinery and at
Visakh Refinery have been commissioned during this year.
• The 9 MMTPA JV Refinery at Bathinda, being constructed by HPCL – Mittal
Energy Ltd. (HMEL) has achieved over 80% overall progress, about 2% ahead of
schedule. Mechanical completion is expected by March, 2011.
• A Rs 600 crores, 250 Kms product pipeline from Bathinda Refinery to Delhi, being
constructed by HPCL, is nearing completion.
• At Mumbai, the Lube Refinery is being upgraded to produce Group II & III Base
Oils at a cost of Rs 1,000 crores. The project is under commissioning.
• Single Point Mooring (SPM) system at Vishakapatnam has been mechanically
completed at a cost of Rs 550 crores. This will enable receipt of crude in Very Large
Crude Carriers (VLCCs) of 250,000 MT as against current cargo size of 130,000
MT.
• Construction of five major oil installations has been initiated at Ennore, Visakh,
Bokaro, Bihta and Tikri Kalan. Additionally, new LPG plants are also coming up at
Visakh, Hazira and Bathinda. HPCL would be investing over Rs 2,500 crores in
these projects which would be completed progressively during the year 2010-11.
• A new wholly owned subsidiary, HPCL Biofuels Limited, was incorporated in
October, 2009 to produce ethanol (for blending with petrol) in East and West
Champaran districts in Bihar. These projects are expected to be commissioned by
December, 2010 and will benefit large number of farmers besides providing 12 MW
electricity in each of the districts. The total cost of the two projects is over Rs 700
crores.
15

MAJOR EVENTS OF HPCL:
14 Sep 2010
Hindustan Bhawan honoured with Energy Saving rating
12 Feb 2009
QC Lab at Mazgaon Lube Plant receives NABL Accredation
03 Feb 2009
Mundra - Delhi Pipeline (MDPL) dedicated to the Nation
20 Jan 2009
Shri M K Bagai bestowed with Lifetime Achievement Award
22 Oct 2008
HP Aviation Commissions 18th ASF at Mundra
15 Oct 2008
New Company, Creda-HPCL Biofuel Limited Incorporated.
11 Sep 2008
HPCL & Renuka Sugars in Joint Venture for Ethanol Production
12 Aug 2008
e-fuel Campaign Launched in Mumbai
10 Aug 2008
HP Aviation Commissions 17th ASF at Tirupathi
05 Aug 2008
Rajahmundry LPG Plant Commissioned.
01 Aug 2008
HPCL opens new Depot at Mughalsarai
16

CHAPTER-2CHAPTER-2
INDUSTRIAL ANALYSISINDUSTRIAL ANALYSIS
17

COMPANY PROFILECOMPANY PROFILE
HINDUSTAN PETROLEUM CORP. LTD.
Type: Public (NSE, BSE)
Founded:
1976
Headquarters:
Mumbai
Industry:
Petroleum
Products:
Oil, Lubricants
Employees:
11,088
Website:
http://hindustanpetroleum.com
Hindustan Petroleum Corporation Limited (HPCL) (BSE: 500104, NSE: HINDPETRO),
a state-owned oil company of the Government of India located at Mumbai, India and is a
Fortune 500 company of India listed at number 311[3]
in the global 500 rankings, with an
annual turnover of over 1,16,428 Crores and sales/income from operations of Rs 1,31,802
Crores (US$ 25,618 Millions) during financial year 2008-09, about 20% Marketing share
in India and a strong market infrastructure. Corresponding figures for financial year
2007-08 are: Turnover- Rs 1,03,837 crores, and sales/income from Operations- 1,12,098
Crores (US$ 25,142 Million).
18

HPCL operates 2 major refineries[4]
producing a wide variety of petroleum fuels &
specialties, one in Mumbai (West Coast) of 6.5 Million Metric Tonnes Per Annum
(MMTPA) capacity and the other in Vishakapatnam, (East Coast) .
ORGANIZATIONAL STRUCTURE OF HPCL:
19

20

BOARD OF DIRECTORS
21
Corporate Logo S Roy
Choudhury,
Chairman &
Managing
Director
S Roy
Choudhury,
Director-
Marketing
(Addl. Charge)
V Viziasaradhi,
Director -
Human
Resources
B Mukherjee,
Director-
Finance
K Murali,
Director-
Refineries

PRODUCTS OF HPCL:
1. Petrol Known as Motor Spirit (MS) in Oil Industry. HPCL
markets the product through its retail pumps spread all over
India. Its principle consumers are regular personal vehicle
owners.
2. Diesel Known as High Speed Diesel (HSD) in Oil Industry.
HPCL markets the products through its retail pumps as well as
terminals and depots. Its consumers are not only regular auto
owners but also transport agencies, industries etc.
3. Lubricants [ 8 ]
HPCL is the market leader in lubricant and
associated products. It commands over 30% of market share in
this sector. The popular brands of HP lubes are Laal Ghoda,
Milcy, Thanda Raja, Koolgard etc.
4. LPG [ 9 ]
A popular brand in mainly urban areas.
5. Aviation Turbine Fuel [ 1 0 ]
With major ASF(Air Service
Facility) present in all major airports of India, HPCL is a key
player in this sector supplying ATF to major airlines. It has an
accomplishment of sorts to supply fuel to US Air Force 1.
22

RECOGNITION AND AWARDS
HPCL has won several awards in the year 2009-10. A brief account
of the achievements in 2009-10 follows.
Awards / Recognitions 2009
HPCL Wins CIO 100 Award for the
fourth Time in a Row
Indira Gandhi Rajbhasha
Puraskar
Enterprise Connect Award 2009
23

SAIL HR Excellence Award
HISTORY OF HPCL:
1952: The Company was incorporated in the name of
Standard Vacuum Refining Company of India
Limited on July 5, 1952
1962: On 31st March,1962 the name was changed to ESSO
Standard Refining Company of India Limited.
1974: Hindustan Petroleum Corporation Limited comes into
being after the takeover and merger of erstwhile Esso
Standard and Lube India Limited
1976: Caltex Oil Refining (India) Ltd. - CORIL is taken
over by the Government of India with an
Ordinance in 1976, subsequently ratified by an Act
24

in 1977 and merged with HPCL in 1978.
1979: Kosan Gas Company, the concessionaries of HPCL
in the domestic LPG market, are taken over and
merged with HPCL.
HPCL thus comes into being after merging four different
organisations at different points of time.
SWOT ANALYSIS
25

HINDUSTAN PETROLEUM SWOT ANALYSIS
REPORTS:
Browse all Hindustan Petroleum SWOT Analysis reports which
include an internal and external strategic assessment of Hindustan
Petroleum's strengths, weaknesses, opportunities and threats. These
comprehensive Hindustan Petroleum SWOT Analysis reports provide
you an in-depth strategic analysis of the company's business and
operations. Each report takes positive or negative findings from any
internal analysis (i.e. strengths or weaknesses respectively) and
positive or negative findings from the external analysis (i.e.
opportunities or threats respectively) of Hindustan Petroleum. The
reports typically include the following analysis: business
description, corporate strategy, SWOT Analysis (strengths,
weakness, opportunities and threats), company history, major
products and services, key competitors, senior employees, important
locations and subsidiaries, manufacturing facilities and financial
performance. Please view the table of contents to understand the
specific contents for each report.
26

27

COMPETITORS OF HPCL:
L a s t P r i c e M a r k e t C a p .
( R s . c r . )
S a l e s
T u r n o v e r
N e t P r o f i t T o t a l A s s e t s
R e l i a n c e 1 , 0 3 2 . 5 0 3 3 7 , 9 3 7 . 2 5 1 9 2 , 4 6 1 . 0 0 1 6 , 2 3 6 . 0 0 1 9 9 , 6 6 5 . 3 0
I O C 3 3 9 . 3 0 8 2 , 3 8 0 . 4 3 2 6 9 , 1 3 6 . 0 3 1 0 , 2 2 0 . 5 5 9 5 , 1 1 9 . 0 8
B P C L 6 1 3 . 5 5 2 2 , 1 8 2 . 4 2 1 3 5 , 3 3 1 . 4 8 7 3 5 . 9 0 3 5 , 2 8 1 . 9 1
E s s a r O i l 1 2 6 . 8 0 1 7 , 3 1 6 . 6 6 3 7 , 6 5 2 . 0 0 - 5 1 4 . 0 0 1 5 , 0 2 7 . 3 8
H P C L 3 5 8 . 4 5 1 2 , 1 3 8 . 0 9 1 2 4 , 7 5 2 . 4 2 5 7 4 . 9 8 3 2 , 8 6 0 . 3 4
M R P L 6 4 . 3 5 1 1 , 2 7 7 . 9 7 3 2 , 2 8 7 . 9 4 1 , 1 1 2 . 3 8 7 , 2 9 2 . 9 6
C h e n n a i P e t r o l 2 2 1 . 3 0 3 , 2 9 5 . 4 1 2 4 , 9 2 7 . 2 6 6 0 3 . 2 2 7 , 5 3 9 . 9 7
28

PIE CHART FOR NET PROFIT OF VARIOUS COMPANIES
RESEARCH METHODOLOGY
DESIGN
The research undertaken is Secondary. It required a summary or collection of existing
data. Secondary data means data that are already available i.e., they refer to the data
which have already been collected and analysed by someone else. Secondary data may
either be published data or unpublished data. Secondary data sources are in the form of
Written Documents: like books, previous research reports, newspaper, magazine and
29
Reliance
IOC
BPCL
Essar Oil
HPCL
MRPL
Chennai Petro

journal content, websites as well as government and NGO statistics. This research helped
in getting the answers to some core issues thus exploring the topic broadly.
Due to time limitations and also accessibility to a defined sample size, the nature of this
exercise was more of an exploratory nature and therefore depended on survey of existing
information and literature connected to training methodology and also interaction with
experienced individuals.
Research design in case of exploratory research studies:
Exploratory research studies are also termed as formulative research studies. The main
purpose of such studies is that of formulating a problem for more precise investigation or
of developing the working hypothesis from an operational point of view. The major
emphasis in such studies is on the discovery of ideas and insights.
In such studies:
• Non-probability sampling designs are used
• Data requirements are vague
• The objective is general rather than specific
• No definite recommendations are made as a result of the analysis
The exploratory research is carried out by using survey of existing literature, survey of
experienced individuals and analysis of case-studies.
Generally, the following three methods in the context of research design for such studies
are talked about :
 The survey of concerning literature
 The experience survey &
 The analysis of ‘insight-stimulating’ examples.
1. The survey of concerning literature- This happens to be the most simple and fruitful
method of formulating precisely the research problem or developing hypothesis.
30

Hypothesis stated by earlier workers may be reviewed and their usefulness be evaluated
as a basis for further research.
Sometimes the works of creative writers also provide a fertile ground for
hypothesis – formulation.
2. Experience survey - It means the survey of people who have had practical experience
with the problem to be studied. The object of such survey is to obtain insight into the
relationships between variables and new ideas relating to the research problem. For such
a survey, people who are competent and can contribute new ideas may be carefully
selected as respondents to ensure a representation of different types of experience. This
survey may as well provide information about the practical possibilities for doing
different types of research.
3. Analysis of ‘insight-stimulating’ examples – This is also a fruitful method for
suggesting hypotheses for research. It is particularly suitable in areas where there is little
experience to serve as a guide. This method consists of the intensive study of selected
instances of the phenomenon in which one is interested. For this purpose the existing
records, if any, may be examined, the unstructured interviewing may take place, or some
other approach may be adopted.
Thus, in an exploratory or formulative research study which merely leads to
insights or hypothesis, whatever method or research design outlined above is adopted, the
only thing essential is that it must continue to remain flexible so that many differentfacets
of a problem may be considered as and when they arise and come to the notice of the
researcher.
31

CHAPTER-3CHAPTER-3
MARKETING STRATEGIESMARKETING STRATEGIES
Five force model of HPCL:
32

MARKETING MIX
33

P’s of Marketing – The Marketing Mix strategies
34

The term “marketing mix” was coined in the early 1950s by Neil
Borden in his American Marketing Association presidential address.
This is one of the preliminary knowledge every marketer must have
and is considered to be the basics of every marketing theory, which
emerged henceforth.
The basic major marketing management decisions can
be classified in one of the following four categories,
namely Product, Price, Place (distribution) and Promotion.
FOUR P'S
35

Elements of the marketing mix are often referred to as the
"Four P's":
• Product - It is a tangible object or an intangible service that is
mass produced or manufactured on a large scale with a specific
volume of units. Intangible products are service based like the
tourism industry & the hotel industry or codes-based products
like cellphone load and credits. Typical examples of a mass
produced tangible object are the motor car and the disposable
razor
• Price – The price is the amount a customer pays for the
product. The business may increase or decrease the price of
product if other stores have the same product.
• Place – Place represents the location where a product can be
purchased. It is often referred to as the distribution channel. It
can include any physical store as well as virtual stores on the
Internet.
• Promotion represents all of the communications that a marketer may use in the
marketplace. Promotion has four distinct elements: advertising, public
relations, personal selling and sales promotion.
36

PERFORMANCE MANAGEMENT
In our endeavor to effectively analyze the performance of our training and
mentoring programs, we have developed robust and objective performance
management processes which strive to effectively tread through our employees’
hopes and aspirations. It is all about endorsing an empowering environment
which takes you to your best. And we'll make sure you get valuable feedback,
coaching, and knowledge from the people you work with.
Career progression at HPCL is ensured through objective appraisal of
performance. Our performance appraisal process is based on Balanced
Scorecard Approach and is more than just assessment. It enables the employees
to identify and develop their strengths and weaknesses and align them towards
organizational objectives through counseling, mentoring and additional inputs
through specific training programmes.
37

CHAPTER-4CHAPTER-4
CORPORATE SOCIALCORPORATE SOCIAL
RESPONSIBILITYRESPONSIBILITY
38

ENVIRONMENTENVIRONMENT
Mission & SHE Policy
Mission
To have safe, healthy and pollution free environment in and around
all our refineries, plants, facilities and other premises at all times;
instill awareness in these areas, including relevant laws, in all
employees, their families and the communities in which we carry out
our activities.
Environment Policy
The Corporation is committed to conduct its operation in such a
manner as compatible with environment and economic development
of the community.
Health Policy
To provide a structured program to look after and promote the health
of vital “Human Resource”, essential for productivity and
effectiveness of the Corporation.
Safety Policy
As an integral part of its business, HPCL believes that no work or
service or activity is so important or urgent that safety be
overlooked or compromised.
39

CORPORATE SOCIAL RESPONSIBILITY
Promising whatever it takes to make a difference:
HPCL has surely paved the way in the right direction with
exemplary contributions. HPCL's initiatives have created value in
the following diverse ways –
HPCL's initiatives have made notable differences in fields as
diverse as education, infrastructure, welfare measures, health and
hygiene, vocational training & employment generation, training
in self-reliance, amenities for the sufferers of natural disasters
and environmental protection.
1. The funds for different CSR projects have been consistently
allocated in a transparent manner. HPCL follows an allocation
process based on complete evaluation and benchmark
standardization.
2. A Foundation has been established to take up projects of
National significance. This initiative has helped to identify the
impacts of projects keeping national interest in mind.
3. HPCL has set exemplary organizational competency in
carrying out complex and demanding projects.
40

SOME PLANS UNDER CSR:-
Swablamban :- Imparted vocational training in various trades to
550 youth through Confederation of Indian Industry (CII).
Navjyot :- Provided regular health check-up and health care
services to 3100 slum children from the resettlement colonies in
Bawana Dist. in the state of Haryana, through Navjyothi Delhi
Police Foundation.
Nanhi Kali :- Sponsored 500 girl students from the various
Govt. Schools in the Mehboobnagar and Paderu Districts in
Andhra Pradesh. Under this sponsorship, Corporation provides
books, Notebooks, Uniforms including Footware and
applicable fees.
Muskan:- Transforming the lives of 100 street/orphan
children. These children are housed in a NGO shelter home at
Tughlakabad and Jahangirpuri at Delhi.
41

CHAPTER-5CHAPTER-5
KEY LEARNING ANDKEY LEARNING AND
RECOMMENDATIONRECOMMENDATION
42

LEARNING’SLEARNING’S
I have learned lot of things through this industrial report. It is a
great experience of making industrial report on this Company. HPCL
company operating in India based in Mumbai.
Following are the learning about the company from this industrial
project:
• History of the HPCL.
• Vision and mission of the HPCL.
• Board of the directors of the HPCL.
• Products of the HPCL.
• Competitors of the company.
• Promotional Strategies of Company.
43

44

RECOMMENDATION
• Improve the performance of Employees in their respective
assignments.
• Enhance competencies to take up higher responsibilities.
• Strengthen the Leadership Pipeline.
• Bring cultural change from Command & Control to Team based
structure.
• Leverage technology in human resources development.
• Facilitate learning in the organization and build a "Learning
Organization".
• Build sufficient flexibility into the employment cycle and
emphasize different rewards and cultural elements to motivate
them emotionally and intellectually.
• Put mechanisms in place to ensure that all employees can see
and understand senior management’s concern for them
collectively and its vision for the future of the organization.
Essentially, this comes down to two-way communication.
Keeping employees informed is a prerequisite.
• Challenging work – Associate should find his / her job
challenging. It can be developed by the employer by
encouraging associates to take initiative, being open to
change, tolerating uncertainty, coaching and developing
people’s skills, and holding people accountable for their
performance.
45

CHAPTER-6CHAPTER-6
CONCLUSION ANDCONCLUSION AND
SUGGESTIONSSUGGESTIONS
46

OUR OBSERVATION:-
• HPCL’s distribution strength in retail market can be well
utilized in the coming years by expected growth in transport
sector.
• HPCL has started the process of investing in upgrading
configurations of its refineries to be able to produce petrol and
diesel that meet global environment standards.
• LPG is emerging as an alternative auto fuel in some regions of
the country. HPCL stands to gain from this development.
• Growth in power sector will also support demand for grades of
diesel.
• HPCL makes sure that the inventories are properly transported
to its destined warehouses or the retail outlets. It maintains a
proper quality and quantity control to avoid cases of pilferage
and other unforeseen circumstances.
• They contribute towards the society by spreading social
messages through their promotional activities.
• The company plans well in advance for the future inventory
47

CONCLUSION:CONCLUSION:
According to the literature research, skill variety, task identity, task
significance, autonomy, feedback, environment, job security, and
compensation are the most critical factors for the motivation of
employees and their satisfaction with the job. These factors
represented the basis for the empirical research.
48

SUGGESTIONS:
(1) The strongest motivator regarding all subgroups is the feedback.
Therefore, special attention should be given to that factor in order
to increase the internal motivation and job satisfaction.
(2) One should have in mind that the environment and compensation
do not actually present motivators. However, their fulfillment to a
certain extent provides the basis for taking advantage of challenges
in the job and to reduce job dissatisfaction.
(3) In addition, special attention should be given to the skill aspect
and the compensation, since they make a contribution to the well
being of humans and provide the basis for the use of challenges
offered by the job.
(4) Furthermore, all factors examined in this study contribute to the
organizational commitment of employees. The intrinsic factors, on
the one hand, may influence a person's willingness to expend
considerable efforts toward the goals of the company and to remain
in the company (attitudinal commitment). The extrinsic factors, on
the other hand, may contribute to the behavioral commitment.
49

BIBLIOGRAPHY:
Secondary Research:
• WEBSITES:
www.hindustanpetroleum.com
www.google.com
www.altavista.com
www.moneycontrol.com
www.agencyfaqs.com
50

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