The document analyzes how titles are incorporated into films and their effectiveness. It examines the titles of Skyfall, Blue Valentine, and Se7en. For Skyfall, the titles emerge with James Bond appearing to fall through clouds, creatively linking to the film's title. Blue Valentine uses bursting fireworks-like titles that create changing images, keeping it interesting to watch. Se7en uses flickering titles like an old tape to set the crime/thriller genre, and only displays the title briefly in shocking black and white to create intrigue. The document discusses how these title designs engage audiences and fit the films' genres and tones.

1. TITLES ANALYSIS

2. ART OF THE TITLE
Using websites like 'Art of the Title' and common knowledge
of titles from watching films, I looked at how the titles were
incorporated into the film itself and if they had any link to the
film itself and how this was portrayed and looked good.

3. SKYFALL (2012)
Directed by: Sam Mendes
I think the title for this film is very creative and if you look at the image above which is
taken from the opening of the film as the titles all emerge, you notice that although in this
part James Bond is supposedly under water, from looking at this picture alone it almost
looks as if James Bond is actually falling through a cloud in the sky and it looks as though
there are mountains poking through the clouds. This is creative as it links back to the title
of the film and looks relevant and simple and basic so that all attention is focused primarily
on the title and image below of James Bond falling with his arms placed as if they're
holding up the title. The text isn't actually that large which may be because it's trying to
imply that James Bond is lost in a large world, or that he is alone and secluded as it could
be trying to belittle him.

5. SKYFALL (2012)
Directed by: Sam Mendes
This image shows the series of titles which emerge within the opening, I believe all of
these are effective as they use different ways of media and effects using programs on the
computer and also different shots, it's creative and interesting to watch and engages the
audience immediately.

6. BLUE VALENTINE (2010)
Directed by: Derek Clanfrance
The titles for this film are effective as throughout it's like a set of fireworks constantly
bursting through and creating images which is something I've never seen done before and
therefore is particularly interesting to watch and original. The titles itself are of a basic font
and are in capitals as these makes the legible and the last names are in a larger text than
the first names this is because the last names are what make them more individual as it's
more likely someone will have the same first name rather than last name. The titles which
appear are often in the centre of the screen and in white as this means they will be seen
straight away and catch the audiences attention.

8. BLUE VALENTINE (2010)
Directed by: Derek Clanfrance
This is effective as the way in which the titles appears is quite magical and this fits the
genre of the film, which is romance and so will have an affect on the audiences thoughts
and feelings and make them feel intrigued into watching the film.

9. SE7EN
Directed by: David Fincher
The titles in this film often come up flickering slightly like you see on an old tape and is often
used in crime films which already through the titles determines the type of film this could be as
they take fairly long to show the next text when going through casting names and crediting
people involved. This adds suspense and again links to it being a crime, mystery, thriller
film. The director places his name in there multiple times, he appears at the beginning and
then again at the end which are the two most significant places to an audience.
When the title appears which is in the above image, it is only on the screen for a split second
but is quite shocking as it's the only part in the opening where the whole screen is black with
the title printed largely and in white which adds a massive contrast in colour and so the quick,
sharp appearance can be quite shocking.

11. SE7EN
Directed by: David Fincher
The above image shows 9 shots which are within the opening involving titles. These show
how the font often looks handwriting which is slightly sinister and already makes the
audience feel curious as to who's handwriting this could be.
This is effective as by making the audience ask themselves questions and feel curious as
to what is going on, they are already engaged and captivated into watching the film.