process of production distribution marketing

1. Market
Part Two

2. Process of production
 This is the stage in which all the planning for the
project takes place
 During pre-production, the production is broken
down into individual scenes and all the locations,
props, cast members, costumes, special effects
and visual effects are identified
 The script, if not already complete, is written at this
stage
 A schedule is produced and arrangements are
made for the necessary elements or people to be
available to the film-makers at the appropriate
times
Pre-Production

3.  This is the stage at which all the filming is carried
out
 All scenes planned out in pre-production are
filmed at the relevant locations
 Each scene is filmed as many times as the director
deems fit, to ensure the filiming is done correctly,
all necessary shots are taken and the best quality
scenes are available to be used to construct the
film
Process of production
Production

4.  This is the stage in which the film is assembled by the editor
 The first job of the film editor is to build a rough cut taken from
sequences (or scenes) based on individual "takes" (shots) which
allows the selection and ordering of the best shots
 The next step is to create a fine cut by getting all the shots to
flow smoothly in a seamless story by trimming - the process of
shortening scenes by a few minutes, seconds, or even frames
 All music, graphics, menus etc. are added in the next stage
 After the fine cut has been screened and approved by the
director and producer, the picture is "locked," meaning no
further changes are made
Process of production
Post-Production

5. Distribution
 Distribution refers to the marketing and
circulation of movies in theatres and
home viewing
 It is finding out the identification and
delivery of when to receive the largest
possible audience for a film release

6. Process of Distribution
 Distributor develops relapse strategy that considers release date
and takes delivery of master print of finished film
 Distributor presents film to exhibiters and negotiates bilateral
agreements to have it shown in cinemas
 Distributors’ marketing campaign aims to create a ‘want to see’
buzz among target audience and launches film
 Film prints/disks are delivered to cinema a few days before
opening
 Films run extends any number of weeks subject to demand, which
may be augmented by additional marketing
 Following run in cinema, film released in subsequent windows and
quality becomes a catalogue title

7. Marketing
 Film is marketed to the media with test
screenings, poster, trailers, TV spots, radio,
newspaper and internet generating heat for the
film when it comes out
 Film is exhibited in premieres to get media
coverage attracting people to want to see the
film
 Film is sold in-flight and hotel pay per view, on
DVD, and finally on television

8. Analysis of film posters
Saving Mr Banks
The names of the lead actors are
at the top of the poster in a font
that is relatively large and in
capitals. This makes the text stand
out but not be the main focus of
the poster; possibly due to the fact
there are only 2 obvious, major
actors in the film.
The title is large and bold and contrasts in
colour with the background in order to stand
out. Although the title doesn’t dominate the
picture, it is one of the main features due to
it’s contrasting colour of red which
encourages the audience to more likely
remember the name of the film. The font is
also similar to the Disney style, further
enforcing the fun type of film Disney
produces.
The two main characters are the main
feature of the poster as well as the title.
The expression on the female character’s
face in comparison to the male connotes
the idea that there is some struggle within
the narrative between the characters.
The shadows reveal that the film is about
Mary Poppins and Disney which
immediately gives an insight into the film
without prior knowledge and draws the
attention of children as well as family
members.
Also, the fact the shadows and characters
don’t match gives a comedic effect
which suggests the film may be humorous.
The tagline is in black text under
the title of the film giving it a sense
of importance. The tone of the
sentence suggest a heart warming
film but doesn’t give too much
away due to the other features in
the poster and the fact the
company want people to want to
watch the film. The font is quite
common and in capitals relating to
the idea of a typical book font.
The billing block contains the
production companies, directors,
producers, writers and actors. It
appears at the bottom of the like
other typical film posters. It is in grey
font which makes it fade into the
background more so and show less
importance to the other text.
The release date continues with the colour scheme and is in a font the same size
as the tagline, if slightly larger. It is the same colour as the title which emphasizes
it’s importance but doesn’t detract from the other, more valued, text.
The colour scheme is based around red and white which
is the colours of the original ‘Mary Poppins’ title. The
white and black in the poster may also refer to the idea
of book text and format refered to in the tagline.

9. Analysis of film posters
Five Minutes of Heaven
The names of the lead actors are at the top
of the poster in a font that is relatively large
and in capitals as well as their surnames
being in bold as it is the most recognizable
part of an actors name; all aspects make the
text stand out.
The names are also the only text in black
highlighting the significance of the
information; the combination of such
successful actors help make the film seem
good before watching it.
Also the choice of Liam Neeson, especially,
gives the impression the film could possibly be
an action/drama.
Being the largest feature of the poster
emphasizes the importance of the actors,
especially in regard to the names on the
poster. The blend of each of half of the
characters faces just being separated by a
line due to split images, gives the impression
of crossed paths or a suspicious, distorted
relationship between the two characters.
Also, their expressions are very similar and
serious connoting the idea that the film isn’t
going to include much humor or sense of
love. Also the filter is orange and greyscale,
sticking to the colour scheme of the poster.
The tagline is in orange, capital font,
displayed the same as the title of the film
but smaller, and adds to the
suspicious/mysterious aspect of the
movie. The font is also quite common as
not to distract from the sinister feel that is
intriguing the audience to watch the
This is a smaller image but just as significant due to the orange and greyscale colouring and the
positioning and features within the image. The fact there is a man holding a gun and wearing a
balaclava, adds to the perception of the film involving action. Also, with the car and style of building in
the background, the audience presume it is set in an urban location.
The ratings review is in grey, smaller font
making it less important than the
majority of the poster but the fact a
rating is included benefits the reliability
of the film being worthwhile to watch.
Also, recieveing a review from a well
respected company like a newspaper
or critic magazine helps provide a
positive choice of film.
The title of the film is the largest
text on the poster which will
help the audience to, more
likely, remember the name of
the film. The title matches the
colour scheme as it is orange
and is just under the names of
the actors and above the
images of them to add to the
idea of brilliance this film should
have. It is also the same font as
the majority of text showing
consistency.
Adding the information that the director
has won awards also encourages the
perception that the film is good and
worthwhile watching, especially if you
have previously watched downfall. This
text is in the same font and colour as
the review/rating text showing equal
significance.