2. The trailer opens with this title being typed onto the screen.
This title is simple and visible for the audience to see, but gives
little information of the actual story. This makes it more eerie
to the audience as they don’t know what they are watching,
immediately putting them out of their comfort zone.
The next text continues scribing the phone
call, again simple words and no images are
used. This also makes the audience feel
uneasy as they don’t know what has just
happened or how these men have died.
3. As the trailer continues it comes to some more title shots.
They have been put on after the trailer has shown all they
can about the story. This means the audience are already
indulged into the trailer. In the background it fades from
black to white presenting satanic symbols. This suggests
that little bit more of sadistic presences in the film, and it
also allows the audience to focus on the text.
This title shot shows how the trailer is mixing
together to completely unrelated things. This
to the audience seems unusual and different,
possibly drawing them closer and focusing on
the subjects in the other shots. Throughout the
background is very similar, inverted crucifixes‘
that seem to have been carved, this suggests a
rough presence in the film.
4. This text touches upon the feelings of the audience as
the simplicity of the text is very direct. But it also
suggests that there is some hope within the story and
there is a purpose to it. The crucifixes’ on the title have
been burnt, this also suggests a closer look at religion
and hell, as if they have been burnt there rather than
scratched in.
Again this I direct to the audience and
links closely to the fact that demons are
waking among Gods city on Earth (The
Vatican), as it says that no one can
escape the Devil not even the audience.
Striking fear into them.
5. Finally the title of the film is shown with a twist to it.
The ‘D’ is inverted suggesting it has been tampered
with by demons, but it also suggests by the fact that it
is facing inwards that it relates to demon possession.
Like all previous text fonts it is old fashioned but
simple, this suggests that the evil presence is
powerful and sophisticated.
It has already said about the month
it is released but it has not
suggested anything else. This
allows the audience to keep an eye
out for it. It also has the website
and companies who made it at the
bottom. This is done for
distributing reasons to promote the
film and organisations.
6.
7. This title shot presents the previous successes from the current
producer, this immediately grabs the audiences attention as they can
think back to these horror films and relate them with this trailer. The
background which is not quite focused but has a dull and cold
atmosphere about it. This gives the audience the idea that they don’t
know what to expect, but it is easily to relate to a ghostly figure. This
is due to the mist around the text and the ‘green’ hint to the
background. The dull green can represent a ghostly presence as it is
an odd colour that does not create any other effect for the viewer
than spooky.
This text is more distinct now that we know a little
bit of the story, although the background which
includes the same theme has more darkness to it,
suggesting that the ‘past’ is still to be concluded
within the trailer or the film. ‘A secret from the past’
relates to how distant the family are in the trailer,
but it also suggests to the audience that whatever
the presence is in this film, it is attached to the
family.
8. This title shot suggests more to do with the family. It
also suggests old and medieval with the word ‘curse’
telling the audience the supernatural presence is old
and knows what it is doing. The background is very
similar to the last, but a slightly different image. This
makes the words look like they are forcing there way
out and making space where they can. This does make
it more visible for the audience and also looks messy
but more distinct.
This title shot only gives an indication of
the month it comes out in, with the
background very similar to all the others
but still making the text to focus of the
shot.
9. The background becomes very distinct in this shot, this is so the
darkness can contrast with the white mist to show the text in a better
light. The background is very muddy and marshy looking. This
colourless effect only creates an eerie atmosphere, and makes the
area seem more open than it is. The title has jagged edges which
suggests the person with this name is affected by the events in the
trailer. The white background that shows up the dark trees
emphasises the dead surroundings by highlighting that fact that life
is little around the area.
This shot promotes the film, adding the
producing and distributing organisations and
their symbols. This also adds the website and
another way of contacting in this, using
snapchat. Using this they can promote by the
use of pictures, only allowing viewers to focus on
specifics. The use of coming soon allows the
audience to think about it and remember when
they first saw the trailer when they see it
advertised elsewhere.
10.
11. The simple text used in this title shot shows that it
just wants you to focus on the text, suggesting
they are telling a story. Possibly putting recapping
the audience on the prequel, showing that it is
related to this one.
It is relatively the same in this one too. The font
used in these shots does not have a unnerving
effect on the audience, it fits with the other
attributes around it, recapping on the subject
of the prequel.
12. The text suddenly changes when it gets into the
main story of this movie. Emphasising ‘SAW’ and
‘PARANORMAL ACTIVITY’ to promote these
films. The white contrasts against the grotty,
decaying background.
‘THIS FALL’ suggests this film will be in the
Autumn, but using fall makes it more simple to
read and fits the genre of the film. The
background which has little light coming from
the top suggests a very closed area which
indicates in the film that the family still cannot
escape the evil presence.
13. The light in these title shots dims and allows a more
distinct focus on the title, this suggests that events
from the last film will be unveiled and in a way
promotes the first film. This could make people who
have not seen the prequel now watch it to get into the
film series.
For viewers that have seen the first film
they want to see how the events that
finished the first film will play out and
whether or not the family will find safety
and a balance in the equilibrium.
14. The light comes back to highlight the title once again. The text is
highlighted on the ‘S and I’ which makes it more interesting for the
viewers and allows them to focus more on the title itself. The
darkness closes in around it which also limits the amount that the
audience can see. Also a hint of green is used in the background
which also symbolises supernatural presences in this film.
This shot promotes the film, adding the producing and
distributing organisations and their symbols. This also
adds the website and another way of contacting in this.
It also states ‘FRIDAY THE 13th ‘ which is a day associated
with bad luck and supernatural happenings, further
promoting the film and having a memorable day for
people to go and watch it on.