The LEGO movie and video game

1. Promoting media exam style questions
The Lego Movie and video game
Question 6 (1 mark)
• Identify the organisation that 'age rates' video games in the UK.
• Identify the organisation that ‘age rates’ film in the UK.
• Identify which Hollywood studio distributed The Lego Movie.
• Identify the two word phrase that describes when a single
company controls both the production and supply of a media
product.

2. Promoting media exam style questions
The Lego Movie and video game
Question 7 (4 marks)
• Explain two ways of marketing a film.
• Explain two reasons why a film company would release a
video game linked to a film.
• Explain two ways that a video game could support the
marketing of a film.
• Explain two advantages of being a media conglomerate.

3. Promoting media exam style questions
The Lego Movie and video game
Question 8 (10 marks)
• The Lego Movie is a big budget ‘tent-pole’ movie.
Explain at least two benefits of this for Warner
Brothers.
• Explain at least two ways that audiences are active
rather than passive when playing video games. Refer
to The Lego Movie Video Game to support your
answer.

4. Promoting media exam style questions
The Lego Movie and video game
Question 8 (10 marks)
• Explain at least two pleasures offered to audiences by
video game technology. Refer to The Lego Movie
Video Game to support your answer.
• Explain at least two uses and gratifications of video
games using Blumler and Katz's theory. Refer to The
Lego Movie Video Game to support your answer.

5. Promoting media exam style questions
The Lego Movie and video game
Question 9 (15 marks)
Analyse the representations (gender, age, race or
ethnicity, disability, etc) found in the UK television ad
break for The Lego Movie.
• Watch this video first:
https://www.youtube.com/watch?v=xgELYVqx75Q
• Ad break:
https://www.youtube.com/watch?v=HSbYBzUEQlc

6. Promoting media exam style questions
The Lego Movie and video game
Question 9 (15 marks)
Analyse the ways producers have used media
language in The Lego Movie trailer to appeal to a
family audience.
• Trailer:
https://www.youtube.com/watch?v=fZ_JOBCLF-I

7. Promoting media exam style questions
The Lego Movie and video game
Question 9 (15 marks)
• Analyse how genre codes have been used in The
Lego Movie poster campaign to appeal to a family
audience. In your answer you must also refer to
relevant media contexts.

13. Promoting media exam style questions
The Lego Movie and video game
Question 9 (10 marks)
• Analyse how gender has
been represented in The
Lego Movie poster
campaign. Refer to the
official poster. In your
answer you must also refer
to relevant media contexts.