Inbound Marketing for Startups

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Inbound Marketing for Startups

  1. Dharmesh ShahFounder/CTO, HubSpot
  2. @dharmesh(and I’m a hackepreneur)
  3. Lets keep it interactive.
  4. Outbound Marketing
  5. Outbound marketing is pushingyour way in.
  6. Cold Calling
  7. Inbound marketing ispulling people in.
  8. Make marketing aboutOutbound Marketing creativity not cash. vs.
  9. inbound = content +conversion
  10. Where can you“get found”?
  11. The Next 50 Years
  12. As ye SEO,so shall ye reap. (SEO = Search Engine Optimization)
  13. SEO = Context and Authority Ranking Algorithm: f(n): Context & Authority
  14. Pick yourkeywords wisely.
  15. Make a list of relevant keywords.
  16. To the victors go the spoils. First result page gets 95% of clicks
  17. Don’t picka fightwith aninja.(Unless you’re a ninja)
  18. Use yourwords!
  19. The page title iscritical on-page SEO factor.
  20. A page by any other name, may not rank as well…
  21. To win at SEO, you need to get great inbound links.
  22. “I tried tobuylove….andlinks.”
  23. clicks > rankings
  24. Guess whatprofile you haveto use to get coollistings?
  25. “Wow. That seemstoo big to ignore.”
  26. The real reasonyou can’t ignoreGoogle+hint: it’s the characters beforethe +
  27. Your profilepicture shouldbuild trust and credibility.
  28. @cyrusshepard.
  29. Coming up: Thebest and shortestSEO advice ever:
  30. Makehumans happy,not searchengines.
  31. Createuseful content,clean designsandfast websites.
  32. Get lucky!
  33. Get lucky!
  34. Every nowand then,trysomethingcrazy
  35. Your content needs to take a stand.
  36. Spreading greatcontent with socialmedia
  37. Outbound Marketing Make it dead-simple to share your content.
  38. Without followers,social media is notmuch fun.
  39. Don’t tryandautomategettingfans.
  40. Numbersgo up, butbrandgoesdown.
  41. Even normal peopleuse twitter now. (via @dharmesh)
  42. Which inboundmarketing channelworks the best?
  43. Source: Science of Twitter - http://bit.ly/dVkqDd
  44. Resources
  45. To win at inbound, create anexperiencepeople love.
  46. I’m on theinterwebs.@dharmeshdshah@hubspot.com
  47. Inbound Marketing= depth of creativity
  48. The power of the modest liquidity event.
  49. You need tostart to finda great idea.
  50. You don’tneed a great idea to start.
  51. Inbound Marketing:Get Found using Google,Social Media and Blogs Amazon Top 20 Marketing Book (out of 240,000+)InboundBook.com
  52. You don’t need a VP ofSales. You need sales.
  53. Those whomake stuffmake theirdestiny.
  54. Customersare incontrol.
  55. Yes, your idea probably stinks. Just start!
  56. Challenge: Convincereally smartpeople to do something irrational.
  57. Culture sticks.
  58. Now, lets talk aboutmarketing
  59. 44% of Direct Mail is Never Looked Athttp://en.wikipedia.org/wiki/Advertising_mail
  60. Get yourwebsite outthereyesterday.

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