- The document discusses Andrew Godwin's Theory on how music videos relate to and represent the song they accompany. It provides four key points: 1) They follow the song's structure and lyrics. 2) There is repetition of images/shots like lyrics are repeated. 3) They provide a visual link to the sound and meaning of the lyrics. 4) They build up to a climax at the end and then fade away, mirroring the tempo of the song. Examples are given for each point like Ed Sheeran's "Castle on the Hill" and Tove Lo's "Stay High".

1. Assignment 23:
- Andrew Godwin's Theory

2. First Point
- They follow the verse/chorus structure of the song
The music video follows the structure and
lyrics of Ed Sheeran's song as it talks
about sharing memories with close friend,
driving around spending time drinking and
hanging around the hills and fields.
The video has a montage narrative
jumping from memory to memory not
trying to tell a story but give an insight to
his life and what he used to get up too. As
he talks about various memories and
friendships it links with what is happening
visually.
Ed Sheeran: Castle on the Hill

3. Second Point
- Lots of repetition of the same images/shots (like song repeats the same
lyrics and beats)
Gotye: Somebody that I used to know
The whole video is a close up of his head
and shoulders while he sings the song
occasionally changing to a close of up of
a different body part.
The reason for this type of video is to
focus on the artist and the viewers to
really listen to the lyrics and meaning of
the song.

4. Third Point
- Provide a visual link for the sound and lyrics
Tove Lov: Stay High
The song is about a girl going through
a big breakup and how she needs to be
high and drunk all the time in order to
keep him off her mind. The video is a
clear visual link as it is a front on
camera of her whole night drinking
and partying with people, moving from
place to place.
However there are some parts of the
night where she cant handle is and has
a break down.

5. Fourth Point
- Have closure by the end by tempo building up to a climax and then
fades away.
Shawn Mendes: There's Nothing Holdin' Me Back
This music video is a narrative
which tells a story and goes
through memories of a couple
and them enjoying each others
company in a romantic way.
The ending is built up to a
climax to go along with the
song creating a short story to
leave it to the viewer to create
their own ending and to thin
about what It could be.