The document provides an analysis of the music videos for "Hey Mama" by David Guetta featuring Nicki Minaj and "Thinking Out Loud" by Ed Sheeran. It summarizes the conventions, camera work, sound, narrative/performance, representation, institutions, and values/ideology depicted in each music video. For "Hey Mama", the analysis notes it takes place in a desert with colorful dancing and does not link its imagery to lyrics about Nicki Minaj being a good partner. For "Thinking Out Loud", it describes the video's romantic dancing of two characters matching the love-focused lyrics.

1. Analysis of a
Music Video
Sanam Harrinanan

2. David Guetta- Hey Mama ft Nicki Minaj
Hey Mama was released in 2015 in the pop genre, originally made by David Guetta featuring Nicki
Minaj.
Conventions used: The music video is based in one location which is a desert surrounded by people
dancing in colourful clothing with bright colours and tribal props. Within the music video, the footage
does not link to the lyrics. The lyrics of the song is based upon Nicki Minaj claiming she can be a
good girlfriend/wife, which is shown when she says; “Yes I’ll be your woman, yes I’ll be your baby”,
which is the first lyrics used in the song. However this is show by people dancing around in the desert
which does not link to the lyrics. Throughout the music video there is a lot of notion looking done by
Nicki Minaj and some of the other dancers in the video, this is where they are directly looking into the
camera. The genre characteristics relate the genre of pop as they are many bright colours, loud and
also focuses on love and relationships.
Camera work/editing: There are a variety of camera shots which are used in this music video. Many
of these are long shots to show the dance routine in which people were doing or to show the scenery.
There are also medium shots used and close up shots to show Nicki Minaj singing. As well as that
there is fast paced editing to go with the fast paced song and lots of jump cuts to show its a face
paced song.

3. Sound: The sound is continuous with no breaks or interruptions throughout the music video.
Narrative/ performance: The narrative of Hey Mama is about a woman who is claiming her love for a
man by saying she can be there whenever he needs her. Lyrics such as “Yes i’ll be your girl, forever
your lady”, “Yes i’ll do the cooking, yes i’ll do the cleaning’, show that she is willing to do whatever is
needed to do to please him. There are many close ups used in this music video to show the artist and
their talent which helps with the performance of the video.
Representation: The artist represented as being outgoing, loud, a happy person who wants to be with
a guy. The music video shows this through the lyrics of the song, there are also characters who kiss to
symbolise the love between Nicki and the guy she wants to be with.
Institutions: Hey Mama was created by David Guetta, Afrojack, Giorgio Tuinfort and produced by the
record label Parlophone and Atlantic Records and was distributed onto the music album called Listen.
Values and ideology: Through the lyrics we can see that Nicki Minaj is trying to get the message
across to a guy that she wants to be with.

4. Ed Sheeran- Thinking out loud
Thinking Out Loud is a pop genre song which was released in 2014 by the artist Ed Sheeran.
Conventions used: Thinking out loud is based in one location which is a big ball room draped with
long curtains and a chandelier. The music video is based on two people dancing romantically together
which means the footage does link to the lyrics as it is based on love. Lyrics such as “So honey now,
take me into your loving arms” are shown by the two characters dancing slowly with close bodily
contact wrapped two one another by hugging. There is no notion looking within the music video, this
shows how in love the two characters are and that they only have eyes for each other. This is a typical
pop genre video as it has the generic genre characteristic such as it is based upon relationships.
However it does not have bright colours and it more subtle to fit with the theme of romance and love.

5. Camera work/ editing: Within the music video there are scenes which are shot for a long time and has
slow camera movements such as a slow pan, tilt or zoom in. Having these camera movements done
slowly helps to capture the love and passion between the two characters and helps to portray their
emotions more. There is a range of camera angles such as, long shots, medium shots, close up, two
shot and birds eye view. All of these allow the audience to see the love between the characters from
different angles and have a better idea of what the scenery is like. The editing does not cut from one
scene to another but instead runs smoothly and slowly to help portray the love in the video. There are
also transitions such as dissolve or fade used to go from one action to another to create a sense of
love and emotion for the audience to enjoy.
Sound: The sound is continuous with no breaks or interruptions throughout the music video.
Narrative/performance: The narrative of this music video is about a man who is stating his love and
affection for a lady. This is shown through numerous lyrics and dance moves in the video. “Me, I fall in
love with you every single day”, is just one of the lyrics used to show the love Ed Sheeran feels
towards a lady. As well as that we can see through the performance of the video the love in this story.
This is shown from the close body contact, slow dancing and strong eye contact.

6. Representation: The representation of this artist is shown as being romantic and in love. Ed Sheeran
is represented as the type to express his feelings through his music. This is shown through routine
dance in the music video and the on screen chemistry between the two characters.
Institutions: Thinking out loud was written by Ed Sheeran himself and Amy Wadge and produced by
Jake Gosling. The record label which helped to create the song was Asylum and Atlantic records and
distributed into the album ‘X’.
Values and ideology: Through the lyrics we can see that Ed is trying to get the message across to a
lady that he has feelings for her and will love her till “we’re seventy” as stated in one of his lyrics.