3 Different intial ideas for a music video

1. Costume Ideas: Dark colours mainly for the
costumes because it’s one of the rock genre
conventions.
Location Ideas:
I’ve chosen to use Camden Canal as one of the
main location choices because its quite a
popular area that has a lot of funky shops and
scenery which fits with my genre.
In the music video I would have most scenes
filmed in the drama studio so we can use the
black curtains to make it clear to audience what
the genre of our song is. I’d film the our
performer walking down Camden canal singing
our song so we have lots of the scenery shown.
ROCK
The target audience for this music
video is 16-20 year olds this is because
it’s a teen rock video.

2.  Costume ideas: Leather jacket, jeans, white vest top and converse, this is
to give the look of a trendy young girl. Backpack and heaphones.
 Location ideas: CamdenTown because its very busy and diverse which
makes the music video look fun and exciting.
 In the music video the main performer will be holding her phone and
showing herself turning our chosen song on, the main performer also is
wearing headphones this is to make it look like she’s just listening to the
song but having fun whilst walking down a busy street dancing.
 The target audience for this music video is young adults around the ages
of 18-21.

3.  Costume ideas: something subtle and loose, casual clothing
and a lot of jewellery these are main conventions of this
genre.
 Location ideas: for the music video I’d like to have my main
performer singing mainly in front of a white background.
 In the music video I’d like to have the main focus on my main
performer, using different shots and a lot of emotive scenes.
 Target audience is 14-25 year olds this is because the target
audience for the Hip-hop genre is quite broad because the
artist try to appeal to people around their age.