1. A R T I S T R E S E A R C H
C O N O R M A Y N A R D - T U R N A R O U N D
2. C O S T U M E S &
H A I R A N D M A K E
U P
• The costumes of the artist in
this music video is very
modern and stylish, for
example he wears a leather
jacket with black jeans and a
plain top. This is good
because his fan base is
young teenage girls so by
keeping his image up in the
modern trend he will appeal
and attract young teenage
girls.
3. L O C A T I O N
• The location that the artist is set in
in this shot is on a street corner
and in a levitating telephone box.
In these two locations he performs
his song to the camera. The street
corner is shot at night with a wet
surface to reflect the lit and make
the lighting in the shot better. This
appeals to the audience because
we see him performing to the
camera and they feel as if he is
singing to them.
4. E D I T I N G
• The editing the in the music
video is filled with a lot of
jump cuts to close ups, this
is good because the tempo
of the song suits the editing
techniques.
5. G E N R E
• This music video is easy to
identify the genre due to
the costumes that are
shown in particular shots.
The costumes are very
trendy in his particular time
period this makes the
genre easier to identify as
the current popular genre is
pop.
6. P E R F O R M A N C E
• There is only performance shown in this music video
as the artist is shown singing on top of a bus and in a
telephone box. This is good because the song would
be hard to include a theme of narrative as the artist
doesn't really have narrative in the song its just the
concept of love.
