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- 2. What song are we doing? In our first team meeting we all agreed to make a music video to ‘Summertime Sadness’ by Lana Del Rey (Cedric Gervais remixed version) We decided this as we could incorporate elements of both pop and indie music videos but at the same it’s upbeat.
- 3. Conventions of an Indie Music Video A lot of live performance Mainly narrative Realistic Low budget Black and white/Sepia Tone Simple Settings
- 4. Conventions of a Pop Music Video A link between lyrics and visuals Bright lighting Feature elements of love in the narrative References to the song title and the artists name Synchronized dancing (Usually female) Close ups Reference to looking and/or voyeurism
- 5. What is the music video about? The music video will feature a flashback scene and a home video effect of a past holiday in the summer where life was seemingly 'perfect' and happy on the beach in Spain. It will keep referring back to the present where the artist is sad an reminiscing back to happier times and she has since had an argument and broken up with her boyfriend.
- 6. Why did we choice a pop/indie genre? We carried out a series of surveys asking 50 people what their favourite genre was. 25 of these were male and the other 25 were female. For both men and women the most popular genre was pop. Overall, the second most popular genre was indie so we decided to try and incorporate both.
- 7. Locations and costumes We are using several locations for our music video including; a house, woods, the beach and the countryside. The costumes are going to casual in order to meet my target audience's expectations, and is also going to include beachwear, as my target audience expect to see this too.
- 8. What makes our music video stand out? A lot of pop videos have dancers and routines throughout the video however, we decided that we want the audience to focus directly on the artist so it is going to be subtle and focused on her and her singing. It will also focus on the narrative, including plenty of flashbacks.