c

1. IRON MAN FILM
CAMPAIGN
A F T E R S P E N D I N G M I L L I O N S O F D O L L A R S O N M A K I N G A M O V I E ,
T H E S T U D I O S P E N D S M I L L I O N S M O R E O N L E T T I N G A U D I E N C E S
K N O W A B O U T I T . M A R K E T I N G A B I G P R O D U C T L I K E A M O V I E
C A N B E A V E R Y E X P E N S I V E B U S I N E S S , E S P E C I A L L Y W H E N T H A T
P R O D U C T H A S A L I M I T E D S H E L F L I F E . M O V I E S H A V E T O B E A H I T
O N T H E I R O P E N I N G W E E K E N D , O F T E N O N T H E I R O P E N I N G D A Y ,
O T H E R W I S E T H E Y T E N D T O D I S A P P E A R V E R Y Q U I C K L Y , A N D T H E
S T U D I O S T A N D S T O M A K E A L O S S O N T H E I R I N V E S T M E N T .

2. Within this poster the clothing of the protagonist is
very smart, this alone suggest that the main
character is a some sort of business men This would
attract the attention of the target audience
because having a main character that’s smartly
dressed would allow the male target audience to
relate to him also the fact that the protagonist is a
male the target audience would want too see the
film because the are of the same gender
Also the poster has an explosion this is has been
done to attract the target audience enticing them
to watch the film.
Another thing that would attract the target
audience would be the colours that have been
used within the poster the grey sky’s and the fire
red flames immediately suggest that this is an
action film also suggest that this film would attract
more of an male audience rather then a female
audience.
The fact that there are 2 females within the poster
suggest that they have some sort of relationship
with the protagonist not only does this attract the
target audience but makes you ask who are they?
The female within the poster would attract the
target audience not only because she is attractive
she also looks like some kind of superhero.

3. Game of iron man
Making a game of iron man following the film, gives the audience the
choice to carry on the excitement it provides another platform for the
audience to be the actual character because iron man is desirable
because of the wealth and power of the suite. People can feel like
they are iron man by playing the game that they’ve realised, the same
time is promoting the film by being able to spread the word through
scores and social media.

4. Burger King partnership
Burger king and iron man collaborate to promote each other, the
use of burger king advertising the film introduces a new audience.
The companies market to similar audiences to there’s common
ground. Also this benefits the industry as children are more likely to
be introduced to the film and ask their parents to see it, this may
be because of the toys and pictures that come with the meal. This
synergy allows the parent and child as both people would like it.
This is because of the power sit the main character has and the
relationship will apeal to the parents.