Personal Band Exploration from FullSail University.

1. PERSONAL BRAND EXPLORATION
Hassan Lovett
Project & Portfolio I: Week 1
November 29, 2023

2. Hey there! I'm Hassan Lovett, a 32-year-old with a diverse background
from Las Vegas, Nevada. After eight fulfilling years in the United
States Army, I ventured into entrepreneurship, establishing an
entertainment and events LLC in Seattle, Washington, where I've been
for about 12 years, starting from Hawaii. My core values of openness,
love, and caring define me, as I actively seek the good in others
despite our natural inclination to judge. Known as "Happy" since age
three, my positive and supportive personality is the driving force
behind my mission to spread understanding and happiness, a mission
I've carried from the military to my current business. In essence, my
uniqueness lies in the blend of my diverse background, military
service, and entrepreneurial spirit, with positivity and understanding
guiding both my personal and professional endeavors. I'm dedicated
to creating a distinctive and uplifting presence in the communities I
engage with.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Meetings, Conventions, and Event Planners
• Entertainment and Recreation Managers
• Management Analysis
BRAND ARCHETYPE - I aspire to thrive in the Event Management and Entertainment
industry, particularly in roles like Event Planner, Entertainment and Recreation
Manager, and Management Analyst. As an entertainer archetype, my work approach is
characterized by creativity and enthusiasm. In event planning, I infuse a distinctive flair
into meetings and conventions, incorporating engaging elements to captivate and
delight attendees. As an Entertainment and Recreation Manager, my focus is on crafting
immersive and enjoyable experiences within recreational spaces, ensuring visitors are
entertained and satisfied. In the role of a Management Analyst, my entertainer archetype
shines through in my innovative problem-solving, suggesting creative solutions that not
only streamline operations but also add an entertaining element to the workplace.
Through my entertainer prism, I cultivate a work environment that fosters collaboration,
energy, and positivity, aiming to make the workplace both efficient and enjoyable for all
involved. My ultimate goal is to seamlessly blend productivity and creativity, creating
memorable and engaging outcomes in every endeavor.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Marc Avery Jones
Outreach Plan:
• First task is to create a proposal of an event at Seattle
City Center.
• First contact will be through email connecting with him.
• I will follow up with him the beginning of 2024 to build a
relationship and by the end of 2024 have an event
proposal pitch ready to go.
Director of Marketing at
Seattle City Center
Olivia Neal Howard
Outreach Plan:
• First Task will be to bring her a idea of a great
experiential event.
• I speak with her frequently because we have worked
together before.
• I will have a in person meeting with her at the beginning
of the new year, 2024.
Owner/ Founder at T.O.N.E
Global
Juriana Spiernberg
Outreach Plan:
• Build a good relationship with a manager I used to work
with.
• I will Send an Email first and then a scheduled call.
• Once I finish my degree program, I will be ready to
negotiate and work towards collaborations.
Area Hotel Manager at
Citizen M Hotel

5. GOALS
• Short Term: (Immediately Following Graduation): I will secure a
steady event management position in Seattle within three months of
graduation to deepen my understanding of the entertainment industry.
Specifically, I will apply to a minimum of ten relevant job opportunities each
week and actively participate in industry-related workshops or seminars. By
the end of the first year, I aim to have successfully executed or contributed
to at least three well-received events, gaining practical experience and
expanding my professional network in Seattle.
Mid Term: (YEAR)
• Within the next 5-10 years, I aspire to elevate 'Happy Trails Experiential
Events,' my own event production venture. I will achieve this by organizing
a series of experiential events known for their innovation and attendee
engagement. Measurable objectives include hosting a minimum of six
events annually, achieving an average attendance growth of 25% per
event, and securing strategic partnerships with local businesses for
sponsorships. I will actively seek attendee feedback to enhance event
experiences and aim to establish 'Happy Trails' as a recognized brand in
the regional event production landscape
Long Term: (YEAR)
• In the long term, I envision founding and leading my own successful
entertainment event and hosting company, complete with a dedicated
event venue. I will achieve this by diversifying services, covering a broad
spectrum of entertainment events. Specific and measurable targets
include maintaining an annual revenue growth of 20%, securing contracts
for at least two major regional or national events annually, and
establishing a flagship event venue. I will actively contribute to the
community by hosting charity events and providing mentorship
opportunities within the entertainment and event management industry

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Human Relationships in events and Venue Management
SOFT
HARD
Expert
Food & Beverage and Ticketing Knowledge Adept
Technical Proficiency in Event Management Software Novice
Data Analysis and Reporting Novice
Networking & relationship Building
SOFT
HARD
Expert
Public Speaking & Education Adept
Adaptability & Crisis Management Adept
Negotiation & Conflict Resolution Adept

7. I HELP THE COMMUNITY/ PEOPLE/ ATTENDENTS HAVE A GREAT
EXPERIENTIAL & HAPPY TIME BY HOSTING, CREATING, AND
MANAGING EXPERIENTIAL EVENTS
PROMISE

8. CREDENTIALS
Work Experience:
• Encore/Emblem Nightclub, Tacoma, WA:
Position: Promoter (Initial role), VIP Manager (Promoted role)
Responsibilities: Successfully promoted events, demonstrating marketing and
communication skills. Elevated to VIP Manager, overseeing VIP guest
experiences, demonstrating leadership and customer service abilities.
• Trinity Nightclub, Seattle, WA:
Position: Promoter, VIP Host
Responsibilities: Executed promotional activities, contributing to event success.
Served as VIP Host, managing VIP clientele and ensuring high-quality service,
showcasing interpersonal and customer relationship skills.
• Various Venues/Nightclubs (Stage, Aston Manor, Amber, Sam's Tavern, Box
House):
Roles: Varied roles contributing to event planning, promotion, and customer
service.
Responsibilities: Demonstrated versatility and adaptability by working across
multiple venues, showcasing a broad understanding of the nightlife and
entertainment industry
Education:
• Entertainment Business B.S., Full Sail University in progress
Awards:
• Irreverent Warriors (Non-Profit for Military Veterans):
Position: Lead Coordinator
Responsibilities: Managed annual events for military veterans,
demonstrating organizational and leadership skills. Coordinated logistics,
engaged with stakeholders, and ensured successful outcomes for the events.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jackson Bender
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Sarah Storey
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Event and Stage Management
Education:
• Imperial Society of Teachers of DanceImperial Society
of Teachers of Dance
Associate, Modern Dance
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Time Management – Dragon Talent Group
• Skill 2 Team Management – Dragon Talent Group
• Skill 3 Communication – MGM Grand Las Vegas,NV
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. HAPPY THE HOST W/
HAPPY TRAILS EVENT SERIES
Immersing yourself in the world of events and entertainment with me is more than a
transaction – it's an unforgettable journey. I bring not just expertise but a contagious passion
that transforms events into experiences. Engaging with me means diving into a realm were
creativity and meticulous planning dance seamlessly. Unlike the competition, I don't just
manage events; I craft stories, leaving indelible memories etched in the hearts of attendees.
What sets me apart is not just my extensive industry background but the genuine joy I derive
from connecting with people. Working with me isn't just a collaboration; it's an infusion of
energy, creativity, and a commitment to making every moment extraordinary. Together, let's
not just plan events; let's create magic.

12. NETWORKING &
MARKETING
• Event Marketing Summit (EMS)
Date & Location: April 24-26, 2024, Las Vegas, NV MGM Grand
Type: Summit focusing on event marketing strategies, trends, and
networking opportunities.
• International Live Events Association (ILEA) Annual Conference
Date & Location: April 7-10, 2024, San Francisco, CA
Type: Annual conference by ILEA, offering insights into live event
production, networking, and professional
development.
• Bar & Restaurant Expo
March 18-20, 2024, Las Vegas, NV Convention Center
Type:
Digital Marketing:
To build my standout online presence in the competitive entertainment and event
industry, I will regularly produce engaging content, including behind-the-scenes
insights, highlight reels, and interviews with industry experts. I'll leverage social
media tools like Instagram for visual storytelling, LinkedIn for sharing professional
insights and networking, and Twitter for real-time engagement with fellow event
professionals. I'll use my digital portfolio as a visual showcase, incorporating high-
quality images, videos, and client testimonials. Featuring detailed case studies will
provide depth and credibility, and integrating a blog section will allow me to share
industry thoughts and reflections, positioning me as a thought leader. I'll also
optimize my portfolio for search engines using relevant keywords and tags. By
combining these strategies and actively participating in industry events and
professional organizations, I am confident that I will create a compelling online
presence that distinguishes me in the entertainment and event sector.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Entertainment Buissiness B.S. Full Sail University
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Hassan Lovett
Hi, I'm [Your Name], and I'm passionate about making waves in the
vibrant realm of entertainment and events. Have you ever struggled with
creating events that linger in people's memories? Well, that's where my
expertise shines. As a dedicated student pursuing a BA in Entertainment
Business at Full Sail University and drawing from my leadership
experience in the United States Army, I specialize in crafting seamless
and captivating events. My foundation in strategic thinking and
organizational skills, coupled with a successful track record in team
leadership, allows me to offer a unique blend of discipline and creativity.
Let's collaborate to transform your events into unforgettable moments,
where every detail is meticulously curated for an exceptional experience."

15. REFERENCES
Local jobs: 13-1111.00 - management analysts. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/localjobs/13-
1111.00?zip=98121&p=2
Putnam, K. (Year, Month Day of publication). Brand Archetype:
The Entertainer. Kaye Putnam.
https://www.kayeputnam.com/brand-archetype-entertainer/
Experiential marketing summit 2024. Event Marketer. (2023,
October 18).
https://www.eventmarketer.com/event/experiential-marketing-
summit-2024/
Marc Avery Jones | Linkedin. (n.d.-a).
https://www.linkedin.com/in/marcaveryjones