Personal Branding

1. PERSONAL BRAND EXPLORATION
Project & Portfolio I: Week 1
NOVEMBER 28, 2023
Scellea Wys

2. Who I am is all that you are, a being that
came here with a sense of purpose. To know
better, be better, and do better than what we
are influenced by and told is necessary.
There were so many other beings wanting to
help guide me on my journey although their
path and way of making their choices may not
have much to do with what works for me. It
helped shape me to know who I am meant to be,
through advice, opinions, and experiences. I
am now working towards the spread of
unconditional love for us all, through what I
create, what I say, and who I work with.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Musician and Singers
• Dancer
• Fashion Designer
BRAND ARCHETYPE – As a Magician, through my
music, the way I dance, and the clothing I
put together, I tell a story. One that
influences other beings towards
transformation and believing enough in
themselves to accomplish their goals, the
life they’re meant to lead, and their
purposes. I create an environment that
supports all beings’ inner power to
transmute how they experience the world for
the betterment of themselves, and us all.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Hiring Manager
Outreach Plan:
• I will create an aspiring letter focusing primarily on this
particular opportunity, including academic, professional, and
extracurricular experiences. Showcasing my talents, skills,
and essence.
• I will apply through their website for this specific internship
program, following their instructions.
• I will apply by the end of this month, November. Once
completed, I will await the time frame they have stated and
if I hear nothing back by then, I will contact them by sending
them an email of high interest.
PROFILE
PICTURE
Emerging Talent Associate Program
at Warner Music Group
Hiring Manager
Outreach Plan:
• I will write a letter explaining my professional experiences
and aspirations in order to showcase my potential and
credentials in life so far.
• I will apply via the Kering website since they are the parent
organization for Yves Saint Laurent and other fashion
brands.
• I will follow up within 1 week to be sure the application was
processed successfully, to receive an update, potentially set
a time for an interview, and be accepted for the career
opportunity.
PROFILE
PICTURE
Client Experience Intern
at Yves Saint Laurent
Auditon Judges
Outreach Plan:
• I will have multiple dance routines organized and
memorized prior to applying for an audition.
• I will apply to the best available gigs in my dance category
through the Entertainers Worldwide Website.
• If I don’t hear back within 1 week and it is still prior to the
audition date, I will contact them via email to confirm I will
be able to show up for auditions.
PROFILE
PICTURE
Dance Auditions at
Entertainers Worldwide Jobs

5. GOALS
Short Term: (Immediately After Graduation, YEAR 2025 of July 4 )
Be free in all forms through the purpose of all 3 desired careers
‣ While I am completing my degree, I have created business plans mapped out prior to my
graduation date, July 4th, 2025. I created a business plan map for each of the
endeavors I’d like to venture into, the best ways meant for me, and gain profits by
doing side projects along the way to help contribute after graduation.
‣ On July 4th, 2025, I was able to execute these plans successfully, after I revised and
decided it is foolproof enough to execute. I started each one by one. The goal was to
get as much executed as possible prior to the graduation date. The loyal team that
has joined me and I have made it an extreme success. Now knowing I have a solid
foundation for these businesses, loyal and honest beings assisting me throughout this
journey, I know I am fully able to expand and move forward to the next adventure
described in Mid Term.
Mid Term: (5-10 YEARS)
Attain generations of wealth in order to travel to all desired lands and live moments
of my life experiencing the world seen/unseen.
‣ In 5-10 years, 2029-2039, I have found great success in my creative endeavors and
business foundations. So much so, that I have acquired generational wealth that I
have now been able to move forward with my desires to travel the uncharted
territories, explore, and experience magical elegance through each venture. I am not
fully sure if a family of my own is going to be in my plans yet, I am open to going
with the flow,
Long Term: (15-20 YEARS)
Start a nonprofit designed to assist with mental disorders, perhaps including
children, families, and animals.
‣ In 15-20 years, 2044-2049, I feel I have come to this existence to complete this
specific goal. I hoped to have influenced the masses and beings in unimaginable,
magical, and positive ways along all journeys toward their highest paths and
direction. In hopes of giving back to the universe and all beings who have supported
me along the way, I would love to be able to be used as a vessel to bring relief of
undesired emotions, pain, and discomfort even if just temporary, organically with

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing
SOFT
HARD
Novice / Adept / Expert
Financial Literacy Novice / Adept / Expert
Time Management Novice / Adept / Expert
Networking Novice / Adept / Expert
Analytical
SOFT
HARD
Novice / Adept / Expert
Records Management Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Leadership Novice / Adept / Expert

7. I help beings do what fulfills their spirit
by growing connections and having
conversations that help them tap in and
acknowledge the parts of themselves they
ignored so much it’s become silent. All in
order to help them achieve connectedness to
their childlike nature that allows them to
experience life from a passionate and love
driven perspective.
PROMISE

8. CREDENTIALS
Work Experience: Certification
Course Complete
• Administrative Assistant
• Volunteer Work Lead
• Entertainment Performances
Education:
• High School Diploma, Cranston High
School East
• Entertainment Business, B.S., Full Sail University (Exp. YEAR)
Awards:
• I’ve done various volunteer work with
nonprofit organizations, churches, and
my own work for cleaning up nature. I will
have many more great accomplishments
listed soon.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Scellea Wys
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Entry Level Fashion Designer
• Entry Level Musician and Singer
• Entry Level Dancer
Education:
• High School Diploma
• Entertainment Business Bachelors Degree
Leadership Experience:
• Volunteer Work Lead
• Team Lead
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Skills and Proficiencies:
• Detail Oriented
• Problem Solver
• Creative Intuition
• Skill 3 Goes Here - X endorsements

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Scellea Wys
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Skills and Proficiencies:
• Detail Oriented
• Problem Solver
• Creative Intuition
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Entry Level Fashion Designer
• Entry Level Musician and Singer
• Entry Level Dancer
Education:
• High School Diploma
• Entertainment Business Bachelors Degree
Leadership Experience:
• Volunteer Work Lead
• Team Lead

11. BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT
THAT DIFFERENTIATES YOUR OFFERING
FROM COMPETITORS] because [REASON
WHY TARGET AUDIENCE SHOULD BELIEVE
YOUR DIFFERENTIATION STATEMENT.]
“CELEE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• LA Fashion Week
‣ Santa Monica, CA
• RI Fashion Week
‣ DATE | Warwick, RO
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
I seek a Mentor who would teach and provide me with all the
tools while I do the work, a mentor who feels a connection
with me as I mutually do with them, a respectful mentor who
genuinely wants me to attain and achieve with only feeling
positivity towards me or all I work towards. They should be
highly successful and be able to turn all they have worked
towards and help other beings to do, into gold. We shall be
th
Formal Education
• July 4th, 2025: Entertainment Business Bachelors
Degree; Graduation Day.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Scellea Wys
You know what hinders you from being the best version of yourself? Well,
what I do is help you realize the obstacles standing between who you are
now and who you are capable of being and propel you forth. In fact, I have
many people who have crossed my path and always say they have
recognized things about themselves they never had until they met me.
“

15. REFERENCES
Emerging talent. Future Leaders. - Warner Music Group. (2023, November
7). Warner Music Group. https://www.wmg.com/emerging-talent
SAINT LAURENT Client Experience Intern NY. (n.d.). Kering.
https://www.kering.com/en/talent/job-offers/northern-america/saint-
laurent-client-experience-intern-ny/
Entertainers Worldwide Jobs. (n.d.). Male & Female Dancers/ Dancers That
Sing Wanted For Broadway Production In New York, NY - Auditions,
December 12, 2023.
https://www.entertainersworldwidejobs.com/dancer-jobs/male-female-
dancers-sing-wanted-broadway-49443
Occupation Keyword search. (n.d.).
https://www.onetonline.org/find/result?s=enterainment