p4

1. RESEARCH
HARRY .T. DOCWRA

2. EXISTING PRODUCT
This poster is completely
animated and set outside
an abandoned house, with
green ghosts and a green
title. Most of the colours
used are black and green, it
seems to be a lot of bright
colours mixed with black to
create a childish,
Halloween-like
atmosphere. A majority of
the lighting is coming from
the moon. The studio have
gone with an old looking
font to complete the effect
of the poster.

3. EXISTING PRODUCT
This game has a
mixture of green,
red, white, black and
brown colours. The
studio(Sony/PlayStat
ion)have animated
the characters so
they look just like
the actors, they are
also wearing the
iconic ghostbusters
costumes. The
lighting seems to be
coming from the
logo. The game is
rated PG so its
target audience is
probably children

4. EXISTING PRODUCT
The main colours of this
poster are bright eerie blue
and black, with a silhouette
of our main character holding
a gun in the middle. The
image looks like it is being
taken in a graveyard with the
spikey fence behind him. The
studio is PlayStation, the font
seems to be an action movie
style font and the game has a
12+ rating,
so its audience is clearly
aimed for teenagers.

5. RESEARCH ANALYSIS
• What common features do the researched
products have?
• They all use bright eerie colours to give the feel of
spookiness.
• What aspects of the research will you include
within your on work?
• I will include the theme of the supernatural

6. AUDIENCE

7. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
Pegi 18 • Guns, action violence,
• Blood, moderate violence, gore,
Gender
Male(But not
specific)
• Zombies,
• Male characters
Psychographic
Achiever
Needs driven
• It appeals to these two because
these people have more disposable
income and there are a lot of people
who would want this.
Social Status
Lower middle
class
Skilled working
class
Working class
• These people will have more time to play
this game
• These people also have more disposable
income