Social Media : A Brief Introduction

1,117 views

Published on

This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,117
On SlideShare
0
From Embeds
0
Number of Embeds
117
Actions
Shares
0
Downloads
42
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media : A Brief Introduction

  1. 1. Using Social Media<br />Presentation made at Rotary Club <br />HareeshTibrewala<br />hareesh@socialwavelength.com<br />
  2. 2. What is Social Media?<br />
  3. 3. Accha….Facebook?!<br />
  4. 4.
  5. 5. “<br />Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.<br />Affinity to groups<br />why<br />Making new friends<br />Displaying Creativity<br />Keeping in touch<br />Exhibitionism<br />Getting validation<br />Paying it forward<br />Altruistic impulse<br />Peer pressure<br />how<br />Blogs <br />User generated videos and podcasts <br />Social networking sites<br />wikis<br />Ratings and reviews<br />tagging<br />widgets<br />Forums and message boards<br />RSS<br />
  6. 6. How Big Is It<br />
  7. 7. 45 million global visitors<br />Every minute – 20 Hrs worth of new video uploaded<br />If Facebook was a country. <br /> Population? &gt; 300 million!<br />The number of blogs worldwide is &gt; 200 million. Growing at the rate of nearly 900,000 a day!<br />
  8. 8. Time to reach 50 mn users<br /> 38 years<br /> 13 years<br /> 4 years<br /> 3 years<br /> 1 year<br />
  9. 9. What can Social Media be used for ?<br /><ul><li>Advertising
  10. 10. Selling
  11. 11. Reputation Management
  12. 12. Listening
  13. 13. Customer service
  14. 14. Co creating products
  15. 15. Creating B2B relationships</li></li></ul><li>It helps sell T-shirts..rather, it RUNS a large T-shirt business!<br />
  16. 16.
  17. 17. Have you heard of what happened to Domino’s?<br />
  18. 18. Know what people are thinking about, In Real Time<br />Are they considering a new demat account? What are their issues?<br />
  19. 19.
  20. 20. Case Study Videos<br />Burger King Sacrifice<br />Ray Ban Case Study<br />Blend Tech case study<br />Dove _ actual ad<br />Dove _ parody<br />
  21. 21. opportunities<br />
  22. 22. “<br />listening<br />Your brand is what your customers say it is.<br />“<br />speaking<br />Speaking is about starting a conversation.<br />“<br />engaging<br />Customers engaging with you, as well as each other.<br />“<br />evangelizing<br />Evangelize your customers and transform your relationship with them<br />“<br />adopting<br />Adopting Social Media practices and changing the way your company operates.<br />
  23. 23. General Tips <br />Social Media is not about shouting out loud. It is about quiet conversations<br />You have to learn to listen, before you start talking<br />It is about creating “shareable” content. Your users (consumers) are also your content distributors<br />It is about lighting up a forest, with a match stick<br />
  24. 24. More General Tips<br />It is not a ‘campaign’, it is a process that will eventually evolve into a culture<br />Once you start, there is no going back. Therefore start with baby steps. But start you must<br />Social Media is a part of integrated marketing communication…it has to align with your other communication channels<br />“Rich content” is the king<br />
  25. 25. About Us<br />Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management).<br /> For more information visit www.socialwavelength.com<br />
  26. 26. Questions?<br />If you need a copy of this presentation, please leave your business card. We will email it to you.<br />Hareesh Tibrewala<br />Jt. CEO, Social Wavelength.<br />hareesh@socialwavelength.com<br />Company blog: blog.socialwavelength.com<br />LinkedIn: linkedin.com/in/hareeshtibrewala<br />

×